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Google Shuts Feedburner Ad Net; Publishers Offered AdSense For Feeds Instead: Report
RSS distributor FeedBurner has shut down its FeedBurner Ad Network, according to a report on Search Roundtable. Calls to Feedburner and Google (NSDQ: GOOG), which bought the company for about $100 in June 2007, weren't returned. A note attributed to Matt S. (possibly Matt Shobe, Feedburner's co-founder and CDO) on the Feedburner Help Group said that no new applications for FAN publishers are being accepted. The note also encouraged publishers to seek similar options through AdSense, touting the new AdSense for Feeds product, which is powered by FeedBurner.
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Mobispine Mobile News Aggregator Buying RSS Reader NewsAlloy
Mobile newsreader service Mobispine is acquiring NewsAlloy, an Ajax, web-based RSS reader, intending to merge the two in to a "seamless" product offering personalized newsfeeds across desktop and mobile. The acquisition price is not disclosed. The NewsAlloy website claims 11,331 registered users, and Stockholm-based Mobispine says it has over 300,000 active mobile users per month. Somewhat ambitiously, they are targeting 10 million users for the combined operation. More at mocoNews.net…
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Demand Media Buying Pluck, For About $67 Million
As we had reported first in January, online publishing tools company Pluck was close to being bought out and now the company is making it official later today: it is being bought by Demand Media, the Santa Monica-based online domain and media company. The sale price is around $50 million to $60 million $67 million, we have learned, on the lower end of what the company's expectations were.
The Austin, TX-based company had investment from Reuters (NSDQ: RTRSY), Mayfield and Austin Ventures, and had raised around $17 million in total VC funding since its 2003 inception. The company started as a consumer-facing RSS reader, but then moved to servicing publishers with various social media and syndication tools. It recently started powering social media tools on the redesigned USAToday.com, and recently announced a similar makeover for Guardian's website.
Demand has raised about $350 million since inception..there has been some speculation about company filing for an IPO in a year or so, after a competitor Name Media filed its S-1 earlier this year.
Updated: I just spoke to Richard Rosenblatt, the CEO of Demand Media, who confirmed the acquisition, though he would not comment on the price. The Reuters range, my sources say, is low and the real price is around $67 million. Rosenblatt said that Puck fits into its strategy of taking Demand's network growth off its own network, and helping publishers take those learnings and bake them into the tools. Pluck, which is based in Austin, TX, will remain there, and will be a big part of LiveStrong.com, the online health and wellness community website that Demand is building along with Lance Armstrong's foundation. The comany has also begun powering social tools for company sites such as CircuitCity.com and Scotts.com, and that will continue to be a big push going ahead, Rosenblatt told me.
More details in the release, which is now out.
Disclaimer: Pluck is a sponsor of ContentNext Media, our parent company.
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Email Marketer Blue Sky Factory Buys Blogarithm
Blue Sky Factory, a provider of email marketing solutions, has acquired Blogarithm, a service that sends email alerts whenever a selected blog or website has been updated. Blogarithm claims to have 35,000 users. The Baltimore-based Blue Sky Factory says it will integrate certain features into web-based email marketing service Publicaster. Terms of the deal were not disclosed. Release.
Email Marketer Blue Sky Factory Buys Blogarithm
Blue Sky Factory, a provider of email marketing solutions, has acquired Blogarithm, a service that sends email alerts whenever a selected blog or website has been updated. Blogarithm claims to have 35,000 users. The Baltimore-based Blue Sky Factory says it will integrate certain features into web-based email marketing service Publicaster. Terms of the deal were not disclosed. Release.
RSS Feed Provider Newsgator Secures $12 Million Fifth Round Funding
Newsgator, the RSS feed aggregator, has raised $12 million in a fifth round funding, PEHub reports. The round was led by Vista Ventures, with previous investors Mobius Venture Capital and Masthead Venture Partners participating as well. Newgator raised $7 million in a fourth round in the spring of 2006. Including this new financing, the Denver, CO-based company has raised a total of $29 million. The company will use the money to expand marketing and sales efforts in the United States, Europe and Japan, with the goal to become break-even as a company, it said. More in release.
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Twitter's Summer Funding: $4.8 Million of a $5.4 Million Round
Twitter's funding round from this summer, which we reported on sans amount, netted the company $4.8 million, according to a regulatory filing obtained by PE Hub. The round, which came from Union Square Ventures, Charles River Ventures and several individuals, could be as big as $5.4 million. There had been unconfirmed rumors that the raise was in this ballpark. The company is currently not raising more money but may do so next year.
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Skinkers Gets $16 Million To Accelerate LiveStation P2P TV Launch
From paidContent:UK: Skinkers, the UK-based company which makes branded desktop news readers for syndicated content and has a P2P TV offering, has received $16 million in second-round funding from Acacia Capital, Spark Ventures and its own management, the company announced (here's the release). The money will be used on Skinkers' enterprise business, the news alerts strand and bringing to market LiveStation, the TV platform that uses P2P algorithms bought from Microsoft (NSDQ: MSFT) researchers in Cambridge last year. LiveStation's channel line-up has been cryptic so far, though it launched a beta in September. Skinkers' desktop alerts technology is behind offerings from the likes of The Guardian, CNN and BBC News, as The Guardian reports. The company's first round was £4 million in January.
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