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Earnings: BBC.com Ads Help BBCWW Rise; Significant YouTube And iTunes Income
BBC Worldwide, the commercial arm of BBC, has its digital revenue up from $27.4 million (£13.9 million) to $43.1 million (£21.9 million) in the year to March 31 2008, thanks to ads on the new BBC.com (the commercial site for international users, not local UK sites) and to sales from the likes of iTunes and YouTube, according to the fascinating 2007/08 annual review…
-- BBC.com: The controversial BBC.com made £1.5 million from ads and sponsorships since its November launch - figures that might pique newspaper rivals' interest as an indication of how much the BBC can pull down from advertising....more details on PCUK…
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Earnings: BBC.com Ads Help BBCWW Soar; Big YouTube And iTunes Income
Digital revenue at the BBC's overseas, profit-making BBC Worldwide division ballooned from £13.9 million ($27.4 million) to £21.9 million ($43.2 million) in the year to March 31, thanks to ads on the new BBC.com and to sales from the likes of iTunes and YouTube. The controversial BBC.com made £1.5 million ($2.96 million) from ads and sponsorships since its November launch. The site only runs ads outside the UK and plans to increase inventory, while "an international commercial iPlayer functionality is being explored", too.
Distribution and sale of clips to destinations like YouTube, Apple (NSDQ: AAPL) iTunes, MySpace TV and Playstation reaped a sixfold revenue increase at £7 million ($13.8 million) - testament to the off-site dissemination strategy. Despite the gains, digital losses grew from £3.9 million ($7.7 million) to £10.9 million ($21.5 million) on "substantial investment" in BBC.com and the Kangaroo VOD TV JV. BBCWW pledged to continue investing next year, however. More at paidContent:UK…
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