At the dawn of the broadband era, peer-to-peer technology became closely associated with music file sharing, thanks to programs like Napster and Kazaa. Later, the emergence of protocols such as BitTorrent linked P2P to movie and television downloads. P2P became a red flag for MPAA, RIAA and other content-rights owner groups worldwide.
Over the years, P2P has found many legitimate uses and has found a way into everyday life. Why… even Akamai, which had scoffed at P2P, decided to acquire Red Swoosh.
“P2P has a bad reputation, but what we are showing is that it is not a file sharing technology, instead it is a legitimate technology,” Mikkel Dissing, CEO of RawFlow said in a conversation we had a little while ago.
RawFlow is a 6-year-old company that has developed a peer-to-peer streaming software platform for sharing live video streams. It is currently developing a personal broadcasting technology called Selfcast, also based on P2P technologies.
Nevertheless, the Akamai-Red Swoosh deal, announced last week, prompted me to think about how pervasive P2P really has become in our lives.
Are there any other examples that are missing from this list? Let us know.
Akamai has just announced that it is buying Red Swoosh, a peer-to-peer based service for about $15 million in stock. That’s not that much for a start-up that counts some heavy weights as its customers.
The rumors of this deal had been floating around for about two months and Travis Kalanick of Red Swoosh has been avoiding us for a while now, ever since we asked him about the deal. Anyway the deal should make Akamai naysayers pause a little. Many had said that P2P caching could dislodge Akamai from its current dominant position. Fat chance - Akamai, it is clear, is more fierce in protecting its turf than say Microsoft. It just uses its hefty stock market capitalization to buy out possible competitors.
I would post a longer post later today once I get through the email-hell!