As promised, CNBC relaunched this evening after half a year of silence.
The site, which focuses on business and investing, will compete with services such as Yahoo Finance and Google Finance, as well as new web content sites like Seeking Alpha, which recently took funding from BenchMark Capital.
The goal is to complement the CNBC cable channel, with additional web-only video and other content. The site will have 3-8 hours of daily live programming as well as a live newscast called “Market in a Minute” twice per hour during market hours. Much of the content is available free on the site. Some premium and archived content is available for a $9.99 per month premium fee. The video player can be pulled out in a separate small browser window to keep streaming video on the desktop.
Most content is now tagged for easier searching and browsing, and CNBC will be hosting blogs written by CNBC anchors (well, at least they’ll be under the anchors’ names).
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Look for the CNBC website to relaunch on December 4, 2006. The site has been offline for the last six months after a five year deal with Microsoft expired.
The landing page up currently suggests a heavy focus on video and personalized tools and analysis. I expect that they are aiming squarely at at Bloomberg, as well as the finance areas of Google and Yahoo. With lots of great video content to pull from their tv affiliate, I expect it will be a compelling offering.
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