Today Google has launched Knol, its Wikipedia alternative that holds authors accountable for the articles they write. Each article is created by a team of authors who receive attribution, and are allowed to take part in a rev-share for AdSense ads on their page. Other users can submit changes, but they have to be approved by the article’s original authors before they go live on the site (it’s basically a moderated Wikipedia).
Google says that it will allow multiple people to create Knols on the same subject. Knol allows users to rate and review Knols, and will likely include ranking as part of search results so we don’t have to sift through countless articles on the same topics. You can see an example article (a Knol that tells you how to write Knols) here.
The big news here is that by assigning ownership and allowing authors to include AdSense ads on their articles, Google is effectively offering a monetary incentive to create good content. In theory, the best articles will get the most attention, and in turn the most revenue.
Unfortunately, this plan may backfire on Google. We’re going to start seeing a flurry of articles on the most popular content - expect to see dozens of biographies on Barack Obama and John McCain in the next few days. For these popular subjects the system should work well - a few lucky (and hopefully credible) articles will rise to the top, and the rest will fade away. But for less popular topics there won’t be any incentive for anyone to write anything.
Wikipedia works well because it’s almost like a charitable organization. Everyone contributes what they can in the hopes of furthering the world’s knowledge. Knol’s community will likely be far more concerned with earning money than the general welfare, which may hurt both its credibility and the amount of participation it sees from the community.
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Google CEO Eric Schmidt is on stage right now at Fortune’s Brainstorm conference being interviewed by Fortune’s David Kirkpatrick. Here are my notes live:
Q: What is Google’s next great revenue stream?
Schmidt: How about text ads?
Q: The biggest knock against Google is that it is a one-product company. how do you respond to that?
Schmidt: Google is a one-product company. It is called Google. We think about features, not products. People usually talk about text ads when they say that. While the vast majority of our revenues comes from text ads, there is no single large category of text ads or geography. It is well diversified. We serve text ads against content that is not searchable.
Q: We select for people who share our values. We don’t value experience very much. We also select for people who want to work with other people. Because it is collaborative.
Q: But you are known for saying that it is hard to manage larger groups?
Schmidt: If you look at the history of software development, all the interesting things that have been built have been built by two people. It is the nature of software technology.
Q: Isn’t working in larger teams going to be necessary?
Schmidt: this is an unsolved problem. You start small, then you have big projects. You follow a traditional S Curve, but the time you have become like this you are entirely predictable {talks about 20 percent time as driving creativity and helping to recruit top technical people]. It serves as pressure cooker release valve.
Q: Almost every challenge you have has to do with scale. I hear more people saying I don’t feel safe that Google should have so much information about me.
Schmidt: Because of the way technology works, all the technology companies are aggregating information about people. It is a political debate. Countries differ on this question. England has the largest number of closed circuit cameras by a factor of ten, but they also let you sue the papers if you feel you are defamed.
We get into constant problems with some prosecutor who subpoenas information we don’t want to give them, and we resist it. Which is why we don’t fully operate in China. Our argument is that information is not available in your domain. So countries are now trying to rewrite their laws to say this information cannot be available anywhere on the Internet.
Q&A from audience:
Q: What about mobile?
Schmidt: Our wireless initiative was a perfect outcome. It was the cost of an outcome. I am on the board of Apple. Last night I was in Palo Alto and there was a line outside. It shows the device is a step forward. IPhone’s competitors all have dec A phone is GPS, a camera, a computer, and a browser. The Phone is tehfirst one with a really functional browser. We show full ads, so that is a huge for revenues/
The new category of apps that have not come out yet really is a breakthrough. One winner of the Android apps, it looks around, names the buildings it sees and tells you what is happening inside of them. That is a really interesting product. In mobile there are a lot od product that have that WOW factor, because of the use of GPS.
I think all the most interesting next-generation social apps will be mobile.
Q: [Sam Whitmore asks if Google does any work for the government related to the Patriot Act]
Schmidt: Regarding the Patriot Act or any of the three-letter organizations, absolutely not. We do provide the federal government with some search and other services through our [government] sales group.
Q: enterprise plans?
Schmidt:
The easiest for us to enter the enterprise is to address high pain levels like e-mail, messaging, calendaring.We have something like a million companies using these services, mostly small. My view is that it will be a many-year process, but we will create tools that will eventually go to the top.
[Interview is over].
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Google’s on and off negotiations with Digg have been back on in a big way for the last six weeks, we’ve heard from multiple sources inside and outside of Google. The two companies have reportedly signed a letter of intent and are close to a deal that will bring Digg under the Google News property. The acquisition price is in the $200 million range, says one source.
We first wrote about the Google-Digg negotiations in March. Despite a vigorous denial by Digg CEO Jay Adelson the negotiations continued, although Google’s Marissa Mayer reportedly cooled on the company for a period of time.
The companies are now in final negotiations according to our sources, although it could be a couple of weeks before it closes. And while the major deal points have been agreed on, the acquisition could still fall apart. Microsoft, which was previously interested in the company, may be willing to step back in at a much lower price.
Most of Digg’s revenue comes from a three year ad deal with Microsoft, which will be terminated on a sale to Google. Digg has raised $11.3 million in venture capital.
Meanwhile, Google’s fascination with the Digg voting concept continues.
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A large portion of YouTube videos are watched on other sites in embeddable players (like the one below of Erepublik CEO Alexis Bonte giving us an Elevator Pitch). But if someone watches a YouTube video on a site other than YouTube, does it count towards the total views of that video? Apparently not, or at least not always.
One TechCrunch reader had a video of his picked up by a popular site, where it generated 15,000 views, but the YouTube view counter for that video only went up by about 1,000 views. Perplexed, he sent YouTube an email, and received the following response (bold added for emphasis):
“Hi there,
Thanks for your email. I would like you to know, if a user views the video
on the external website itself, it is not added to the view count of the
video on YouTube. However, if a user is directed to the YouTube site on
clicking the embedded video on the external website, it would register as
an additional count to the video views.Additionally, changes to video and account information on our site such as
video view count can take a few hours to update and synchronize. We’re
constantly working to make that happen a lot faster and appreciate your
patience.Regards,
Shweta
The YouTube Team”
This is just from a support rep who may be mistaken about YouTube’s policy on counting views (we have an email in to YouTube asking for clarification), but her response does suggest that at least some views from other sites do not count. One reason for this might be that some external sites put YouTube videos on autoplay whenever the page they are on loads. That can game the whole YouTube popularity system, so YouTube does not count autoplays, as NewTeevee recently found out. And indeed, our reader’s video was on a site that autoplayed his video. (For more on how the various video sites count views, see this TubeMogul report).
Mystery solved, right? Well, not exactly. We use YouTube for all the videos on Elevator Pitches, and we don’t set those to autoplay. Viewers have to click on them to watch.
Yesterday, we hit play repeatedly on a bunch of videos on Elevator Pitches, and then went over to their YouTube to see if any of the views registered. Nada. Then we started watching the videos on YouTube itself. Still nada. Maybe it’s the time delay, though. We really can’t tell. Because the views do change a few hours later, there is just no way of knowing if it was from us or someone else.
So as a final test, I’ve embedded an Elevator Pitch below from the CEO of Erepublik, a massive online social strategy game. At the time of this post the video has been viewed only 490 times. We’ll see if we can move that number up at all from here.
Update: We’ve received word from a YouTube spokesperson who told us:
Viewcounts are important to the community and are a reflection of the interests and intents of video viewers. Autoplaybacks are not counted toward the visible “views” numbers displayed on the YouTube site because autoplaybacks are not viewer initiated. The majority of videos are not affected by this.
Update 2: The view count for the video below is up to 1,786 views by Saturday morning. Most of those are presumably from this post, and took a while to register. So maybe Google does know how to count but it can only count very slowly.
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BREAKING NOW: Google is buying Russian contextual advertising company ZAO Begun for $140 million from UK-registered Rambler Media (many Russian firms now base themselves in the UK). Rambler owns 50.1 percent of Begun, so to secure the deal it is buying the remaining 49.9 percent stake from owner Bannatyne Limited and then selling the entire firm to Google. Rambler says it expects to net about $50 million from the deal which will finance its investments and potential acquisitions.
Simultaneously Google announced (fairly obviously) that Rambler will now use Google AdSense for Search and AdSense for Content services.
The contextual advertising market in Russia is worth $225 million billion but Google has, until recently, not made much indent into the market which has grown over two and a half times since 2006. Yandex, the Russian search engine and one of the biggest Russian Web portals online since 1997, could account for 64% of the market , accounting for $145 million. [UPDATE: MindShare Interaction recently predicted the Russian online ad market would hit $685 million this year].
From the press release:
Rambler Media Ltd. (“Rambler” or “the Company”), operating one of Russia’s most popular internet brands, announces that it has agreed to sell its contextual advertising company ZAO Begun (“Begun”) and related subsidiaries to Google. Rambler currently holds 50.1% of Begun. The transaction will consist of Rambler buying the remaining 49.9% stake in Begun from Bannatyne Limited, affiliated with the Finam group of companies, immediately after which Rambler will sell 100% of Begun to Google subject to certain approvals and conditions precedent for a total cash consideration of US$140 million, of which US$69.9 million is attributable to Bannatyne, with customary closing adjustments.
Rambler’s net gain from the disposal is expected to be approximately US$50 million after all direct costs associated with the transaction. Proceeds received in respect of the sale of its holdings in Begun will be retained by the Company for further investments and potential acquisitions in line with Rambler’s stated strategy. The Company’s net cash position after the completion of this sale is expected to reach US$100 million. The Company’s directors consider, having consulted with its nominated adviser, ING, that the terms of the transaction are fair and reasonable insofar as its shareholders are concerned.
Google is the world’s most popular search engine. Begun is one of Russia’s leading search and contextual text based advertising services with local expertise, efficient sales systems and the number of its advertisers exceeds 40,000. Begun’s partner network includes over 143,000 Russian language sites.
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The video above shows a user interface being bucket tested by Google to select (probably randomly determined) users. Earlier today we showed a screen shot of the interface and a video of the search history, recorded by Adrian Pike, the CTO of startup Tatango. This new video, however (also recorded by Pike), shows the full Google search experience with a very Digg-like interface. Users vote search results up or down - a down vote makes it dissapear with a “poof,” an up vote moves the result to the first page.
Google is also testing comments, with linked user names, and others can vote those comments up and down. In effect, this bucket test shows a Google that combines their search algorithm with every important feature of Digg. It’s something they’ve been working on for nearly a year in various iterations, but this is the first time we’ve seen user comments, and the video shows details that you just can’t experience via screen shots.
If feedback on this is positive look for it to be added to the Google Search experimental site where anyone can opt in to use it. It’s still many steps away from being integrated into everyday search on Google, but this shows quite clearly where their head is at - Digg.
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A couple of days ago we posted screen shots of a new search interface being bucket tested by Google that lets users vote up or down on search results. The resulting interface was very Digg-like, and included a total vote count, etc.
Today Adrian Pike, the CTO of startup Tatango, noticed that the interface changed yet again and now includes user comments. Like Digg, each comment has an up or down vote feature as well, and Google is using thumbs up and down icons that are exactly the same as those on Digg. The comments show the username of the person leaving it, and clicking on it shows their Google account profile.
Also, Google shows the total number of votes both up and down on each result. If you hit the X down vote button, the result is immediately pulled off the screen.
He sent in the screen shot above as well as two videos. We’re working on the videos and will post them shortly.
Update: First Video, where Pike’s access to the new search features was temporarily disabled. The new interface subsequently came back up, we are still uploading that video:
Update 2: The second video is here.
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Both the Senate and House Judiciary Committees are holding separate hearings today on the antitrust issues raised by the proposed Google-Yahoo search advertising deal. (More details on the deal here). Microsoft’s general counsel Brad Smith, whose fought his own share of antitrust battles on behalf of Bill Gates, will be wagging the antitrust finger at Google. In his prepared testimony, he will claim that the deal potentially gives Google control of 90 percent of search ads, will lead to fewer choices and higher prices for advertisers, and raise serious privacy concerns for consumers. He will say:
If search is the gateway to the Internet, and most believe that it is, this deal will put Google in a position to own that gateway and the information that flows through it. Never before in the history of advertising has one company been in the position to control prices on up to 90 percent of advertising in a single medium. Not in television, not in radio, not in publishing. It should not happen on the Internet.
Google’s chief legal officer David Drummond will respond that the deal is good for consumers because they will see better ads, and good for advertisers and Web publishers because more people will click on those ads. He will maintain that Google will not control all of Yahoo’s search advertising, and will point out that Yahoo will compete in that arena, continuing to sell its own ads. It will also continue to compete in regular search. And as for privacy, Google and Yahoo will not exchange “personally identifiable information” about each user.
Here are Drummond’s talking points, which are summarized on the Google Policy Blog (where you can also find his full testimony):
* This agreement will be good for Internet users (who will see ads that are better targeted to their interests); advertisers (whose ads will be better matched to users’ interests, allowing them to reach potential customers more efficiently), and website publishers (who will see increased revenue from better-matched ads on their websites).
* Google and Yahoo! will remain vigorous competitors, and that competition will help fuel innovation that is good for users and the economy. As we’ve said before, commercial arrangements between competitors are commonplace in many industries. Antitrust regulators in the US have recognized that consumers can benefit form these arrangements, especially when one company has technical expertise that enables another company to improve the quality of its products.
* Our agreement will not increase Google’s share of search traffic, because Yahoo will continue to run its own search engine and compete in online search.
* We’re particularly excited that as part of the agreement, Yahoo! will make its instant messaging network interoperable with Google’s. This will mean easier and broader communication among a growing number of IM users, and enable users to choose among competing IM providers based on the merits and features of the services.
* We have taken a number of steps in the Yahoo! agreement to protect user privacy. As Google supplies ads to Yahoo! and its partners, personally identifiable information of individual Internet users will not be shared between the companies. Yahoo! will anonymize the IP address of a searcher’s computer before passing a search request to Google.
That last point about Yahoo anonymizing user IP addresses could set an interesting precedent. Advertisers would rather see those IP addresses freely shared across ad networks and Websites so that consumers can be targeted no matter where they go on the Web. But Yahoo and Google obviously felt it could have been a big enough issue to squirrel the deal with the government. As Congress looks at behavioral targeting in general further down the road, that could pop its head up again (even n a non-antitrust context).
These particular antitrust hearings have been brewing for a while. Google and Yahoo have tried to protect themselves against Microsoft’s criticisms by structuring the deal as a straightforward arms-length commercial agreement. And the fact that Microsoft has a lot at stake in seeing the deal squashed doesn’t make it the strongest witness at these hearings. It is not exactly a disinterested third party, since it is still trying to wrangle the search business from Yahoo itself.
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The Google-Viacom showdown over the handover of YouTube user data appears to be over. The two sides agreed to changes in a previous ruling that would have required Google to hand over user id’s, IP addresses and a list of all viewed YouTube videos to Viacom in connection with their ongoing copyright infringement litigation.
After an online uprising against the order, Viacom tried to assert that they never requested personally identifiable information (they did), and later promised not to use the information to sue individuals. The value of that promise was questioned by us and many others.
The new order, filed this evening, states that Google will substitue user id’s and IP addresses for anonymous but unique identifiers. The full order is below, but the key language is:
When producing data from the Logging Database pursuant to the Order, Defendants shall substitute values while preserving uniqueness for entries in the following fields: User ID, IP Address and Visitor ID. The parties shall agree as promptly as feasible on a specific protocol to govern this substitution whereby each unique value contained in these fields shall be assigned a correlative unique substituted value, and preexisting interdependencies shall be retained in the version of the data produced. Defendants shall promptly (no later than 7 business days after execution of this Stipulation) provide a proposed protocol for this substitution. Defendants agree to reasonably consult with Plaintiffs’ consultant if necessary to reach agreement on the protocol.
Without IP addresses and user names it will be significantly more difficult for Viacom to determine which individuals may have viewed any particular video. I for one have no further objections to this data being handed over from a privacy standpoint, although I still urge Viacom to stop the endless litigation and consider more innovative business models around their content.
google viacom youtube agreement - Get more Legal Forms
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Google has experimented with search features that let users vote on search results, and/or recommend other results than those given, since late 2007. They generally bucket test these features (meaning some small percentage of users, randomly chosen, see them), and if testing goes ok, they move them into the optional experimental area where any user can add them.
One of our readers, Adrian Pike, may be included in a new bucket test that includes a variation of last year’s experiment. The screen shots he’s sent show an up arrow and an X. Clicking on the up arrow turns it green and adds to the total vote count at the end of the search result. The main difference between this and last year is that it looks like users can change their vote. If anyone else sees this, please let us know.


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Google has partnered with Radiohead to promote the band’s music video for the song “House of Cards” from the album In Rainbows.
It’s definitely not your average video considering that there were no cameras or lights used: it’s all data. The video uses real time 3D recording, utilizing structured light and laser-enhanced scanners. Google is hosting the interactive video application at code.google.com and providing an iGoogle gadget for the video and application.
The video was created by music video director James Frost, and the technology was handled by Aaron Koblin, who has done several other visualizations including the well-known flight pattern visualization.
To capture the 3D images, they used a structured light scanner from Geometric Informatics for the close proximity shots of the singers and a Velodyne LIDAR scanner for the landscapes. The LIDAR scanner uses 64 lasers to scan an environment and create an XYZ point cloud of data, which is then rendered and read by 3D software.
Radiohead got a lot of attention when it released its album In Rainbows for free online. This led to a lot of speculation about the future of the music industry and the way people will purchase music.
Since Radiohead identifies itself with the open-source ethos, it’s releasing the video’s data so that developers can remix it and make their own variations of the music video. You can download the viewers and data from the Google Code project page.
That page also has an in-browser data viewer for viewing and interacting with the video. The player is Flash-based, so you can zoom with the mouse wheel, or click-and-drag to move it around. The page also has links to the YouTube video, the YouTube group (for user-remixed videos) and the behind-the-scenes video.
This project may have interested Google because the LIDAR technology used in the landscape and large environment shots is similar to the system Google uses for their Google Maps Street View project. It’s just a very different application of the same technology.
Also see Aniboom’s contest where cartoonists are encouraged to create music videos for Radiohead songs.
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The apparent spam attacks on Google continue. Among the top results appearing briefly in among the top ten search terms highlighted on Google Trends (before being pulled down) are “sh*t pond” (which went to No. 3) and “how to poop at work” (which made it at least to No. 10). That is after the top result this morning was “ǝlƃooƃ noʎ ʞɔnɟ.” And last week, there was the swastika incident.
Some people seem to be toying with Google, making whatever search terms they want appear on the Google Trends hot list. For instance, right now, the No.3 trend is hymenoptera (the order of insects bees belong to). The No. 1 and No 2 spots, “missing money” and “missingmoney.com,” are much more spammy in nature.
Are these real searches or spam? The obvious fake ones throw every term on the top ten into question. If all it takes to get on Google Trends is a lot of recent or concurrent searches, that now looks to be the new game among spammers and pranksters alike.
(Hat tip to Akshay Jain and Nick Shulman).
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Last week a Swastika appeared on Google trends as a top queried term (leading to an endless debate as to whether the symbol was offensive or not). Google removed the symbol and returned our email query saying that a link on a a popular Internet bulletin board was to blame:
The Hot Trends list is automatically generated by machines and algorithms that detect hot or breaking queries. In this case, it appears that the html code for this query was posted on a popular internet bulletin board, which led to quite a few people searching to find out more about this symbol. The Hot Trends list reflected that surge due to people searching with this query.
A site called 4Chan may have been the bulletin board Google referred to as the original cause of the Swastika issue, it turns out.
Today it happened again, but instead of a Swastika the statement “ǝlƃooƃ noʎ ʞɔnɟ” appeared as the top queried term on Google Trends before again being taken down by Google. A comment in Google Blogoscoped forums noted that a tool called Flip can be used to invert text quite easily.
That explains how the text was flipped, but not how it managed to get by Google’s spam filters. My guess is they’ve put an engineer or three on fixing the problem to avoid further embarrassments, but they appear to have a dedicated opponent. No word yet on whether 4Chan was involved in this most recent spamming attempt or not.
Thanks for the tip Dave.
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Starting today Google has integrated results from Code Search as snippets in the main search results page. Code Search was launched by Google in October of 2005 as a seperate vertical search property. As the name suggests, Code Search indexes and parses source code on the web and provides users a simple but flexible search and repository browsing interface.
For a Google property such as Code Search, integration into the main large-scale traffic flow via the primary search results page is an indicator of product maturity. Previously seperate properties such as Finance and Maps followed a similar development and audience exposure path.
Users of Code Search are able to locate reference implementations of common algorithms or routines, or search for best or worst practices amongst the code published and available. and queries filter based on license, language, package and more. Code Search competes with both Krugle and Koders, startups that were both founded prior to the launch of the Google code search service but that both provide their own unique features respectively.
Last week Google announced a number of improvements to Code Search, namely improved code highlighting, browsing (especially with larger projects) and ability to refine results based on class, project, file etc.
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2007 was the year of speculation of a Google Phone, or Gphone. Handset manufacturer HTC was the center of attention around most of the rumors. But Google eventually squashed those rumors by announcing the Open Handset Alliance and Android. Instead of building an iPhone like device and service combined, they’d be backing an open source mobile operating system that could finally break the carriers’ stranglehold on the mobile market.
Android doesn’t preclude Google from creating their own mobile device as well though, that will work as a best of breed device. Google has never said they wouldn’t build their own phone exactly, but when they wrote last November that they were not announcing a Gphone at that time, most of the speculation died down.
But today Google co-founders Larry Page and Sergei Brin and CEO Eric Schmidt made nebulous statements that are leaving us wondering if Google is now thinking of building that gPhone: “The trio of Google execs also used the opportunity to talk about the inroads the company is making with its own branded mobile phone as a replacement for the iPhone.”
As Om Malik notes, this isn’t a direct quote but rather a summary of what was said by Hollywood Reporter writer Dan Cox. But a “branded mobile phone” is very different than Google’s Android project. Unless Cox got the summary wrong, the statements were significant.
And there’s more - we’ve been tracking a story recently that San Francisco based Ammunition Design Group, which has designed computers, mobile phones, hardware, and other devices for companies like Palm, Hewlett-Packard, Dell Computer, and Logitech, may be working with Google to create an Android-based, Google branded Gphone. Founder Robert Brunner was previously the Director of Industrial Design at Apple Computer until 1997, where he provided design and direction for all Apple product lines.
The image above is a phone that Ammunition Group designed for Sprint and is shown on their website.
This all may be nothing, but we’ve got a good source swearing that Ammunition Group is designing the Gphone and that it is a seriously beautiful device. We’ve moved this story from the back burner into high gear, we’ll see what we come up with as we dig.
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Earlier this month Louis L. Stanton, the senior judge on the United States District Court for the Southern District of New York, ordered Google to hand over YouTube user log data to Viacom to help Viacom determine damages in their ongoing billion dollar litigation with Google.
We and others cried out in protest, since the data being delivered included username, IP address and identifiers of all videos viewed on YouTube. And the entity it was being delivered to has a penchant for litigating over copyright infringement (some of their many lawsuits are mentioned in the original post). The fear is that if data is turned over to Viacom, any YouTube user who has watched a copyrighted video would be subject to a lawsuit.
Viacom’s first line of defense when the negative press hit was obfuscation. They said “Viacom has not asked for and will not be obtaining any personally identifiable information of any YouTube user. The personally identifiable information that YouTube collects from its users will be stripped from the data before it is transferred to Viacom.”
Sounds good, right? The LA Times mentioned it in their article on the issue and quoted Viacom. A number of other publications then followed, saying that Viacom wasn’t going to collect all the data they were entitled to under the order.
But not really. Everyone involved in the lawsuit (except the users, who weren’t asked) agreed that a YouTube login ID isn’t personally identifiable. The original Stanton order summarized: “Defendants do not refute that the “login ID is an anonymous pseudonym that users create for themselves when they sign up with YouTube” which without more “cannot identify specific individuals”.”
So Viacom didn’t abandon any of their data rights, but they sure went out of their way to suggest they did. And anyone who watched the 2006 AOL search debacle will know that users were absolutely identified based on nothing more than a list of the search terms they entered. Does anyone really believe that a motivated plaintiff couldn’t identify individuals based on a user selected ID (mine is “TechCrunch”), IP address and a list of all watched videos?
Now Viacom is talking again, and saying that they won’t use the information to go after individuals.
Here’s the problem - I don’t know if Viacom will live up to their promise, or not. The fact that Google is unwilling to hand over employee data tells me they’re not so sure, either. And frankly I shouldn’t have to care or have to worry about Viacom’s trustworthiness. As a user I interacted only with Google, and there are implicit and explicit promised by Google to protect my data. If Google hands my data over to Viacom, it doesn’t really matter to me if Viacom uses it or not. All I will remember is that Google gathered and stored information without my consent, and then handed it over at the first sign of trouble.
Google’s self imposed code of conduct is “Don’t be evil.” It doesn’t say “don’t be evil unless there’s important litigation at stake.” Google’s reputation is on the line, and how they respond will show their true character. They’ve shown they’ll go to bat for employees, now it’s time for them to show they’ll go to bat for their users.
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MySpace and Google demonstrated an interesting mashup of the MySpace Data Availability API, oAuth and the iGoogle gadget specification at the oAuth Summit a couple of weeks ago. The application, which pulls the core MySpace feature set into iGoogle, is not yet publicly available, although MySpace has said to expect in in August.
It’s another example of data portability in action (as well as the alliance between MySpace and Google to compete with Facebook). The example application MySpace has built for iGoogle is a gadget that allows MySpace users to check profile updates, their status messages and private messages - all from within the gadget. The gadget is built according to the new gadget spec, meaning that it should also work with other sites (such as Yahoo) that also support the gadget and oAuth.
These are the screen shots that were shown at the conference:






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A number of people noticed a swastika (卐) on the hot trends list of Google Trends this morning.
Google took the site down with a message that it was undergoing network maintenance and should be available again in a few hours. Then, minutes later, the site was back up, with the swastika still listed as the thirteenth hottest search term.
Google Trends says the query peaked at about 6 am Pacific. The query is actually a Chinese character, but the trends list that it shows up for is U.S. searches. It looks like a successful spamming attempt, but given the number of queries Google handles it looks to be pretty sophisticated - at one point it was the number one query. We’ve pinged Google for a comment.
Update: It’s now been removed or has fallen off the hot trends list.
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Well, this sucks for Second Life. Google is launching a new service today called Lively, a browser based virtual world add-on that lets users create and customize avatars and worlds, interact with other users, and generally have a richer social interaction than is offered by GTalk today.
Worlds can be embedded into web pages, although only Windows users on IE or Firefox can view them, after an add-on download and installation. Mac and Linux users will have to wait for now.
Google has created a number of sample rooms that can be copied and altered, or users can start from scratch and build their own world. Furniture and other items can be added and moved around. Avatars can talk to each other, do things like dance and shake hands, and manipulate objects (in a demo, my avatar was able to blow up drums of toxic waste by double clicking on them. Users can also, of course, chat with each other - GTalk is the underlying chat engine.
This isn’t yet a full Second Life competitor. There’s no single world, for example, where users can move around. But it’s easy to see Google evolving this into a single online world. And then, of course, selling advertising into it. More screen shots:


The virtual world’s “Google Room” is embedded below.
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My Yahoo, the leading customized homepage provider, has finally rolled out its redesigned interface to all of its users. Yahoo has allowed users to upgrade to the new interface for over a year, but has taken its time in rolling it out to everyone.
New features in this release include:
The interface has been in need of a facelift for some time, as Yahoo has watched its userbase dwindle from 56.9 million users last November to 41.6 million in June. Comparatively, iGoogle has has seen increase from 23.8 users in November to 24.3 million unique visitors in May. Google performance isn’t exactly stellar, either (maybe iGoogle could use a refresh too), but at least it hasn’t been losing users. So where did My Yahoo’s 15 million lost users disappear to? We’re guessing Facebook, which has gone from 92.7 million visitors to 123.9 million in the same time period.
Also notable is Yahoo’s announcement that they intend to allow external developers to create their own applications and modules for use on My Yahoo, along with other parts of the Yahoo network.

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Gmail has introduced a new privacy feature that will let users see how many computers their account is open on, and also allows them to sign-out remotely. Basic information is displayed as part of the page’s standard footer, and users looking for more detailed information can view a log that displays the most recent IP addresses to access the account, along with the type of access (Mobile, POP, etc.)
The new feature will be especially useful for monitoring email accounts for privacy intrusions, as well as for users who like to use Gmail from public terminals and may forget to manually log-off. Google says that the feature is being rolled out as part of the latest version of Gmail, but it appears that not all accounts are active (I couldn’t access it from my account).
The new Gmail features are the latest in a string of privacy-related announcements to come from the search giant. On Thursday we reported on a judge’s mandate for Google to turn over all YouTube user records as part of the Viacom/YouTube lawsuit, which has been met with widespread outrage. Since then, Google seems intent on demonstrating its concern for privacy, having moved its privacy policy to its homepage (after months of opposing the change) and releasing the enhanced Gmail security.
You can read more details at the Gmail Blog.

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There’s a small grey box rendered in an iFrame in the top left hand corner of Gmail, and TechCrunchIT is trying to figure out what it is. The icon is a ten by ten pixel graphic with a diagonal line across it, with one half in black and the other in gray. It isn’t an inline image, as you can not highlite it or select it in your browser, nor right-click on it. There is also no reference to the image within the style sheet for Gmail.
So what is it? Since it’s being rendered in an iFrame it’s difficult to say. We’ve been emailing back and forth with Google since Wednesday but so far they haven’t said what it is. What’s your best conspiracy theory? The most elaborate/entertaining or most accurate comment (on TechCrunchIT) gets a free TechCrunch Tshirt.
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Google has just released a lengthy blog post to announce that it has finally put its privacy policy on its homepage. The search giant has been repeatedly questioned over the last few months over its lack of a readily available privacy policy, which until now has been buried in the “About Google” section of the site. The explanation has always been vague (and ridiculous), with Google repeatedly appealing to its desire to keep the home page as pristine as possible.
Google hasn’t said why it finally gave in, but it’s likely that it has been facing pressure from the government to make the privacy policy more available - a post by Saul Hansell points out that the lack of a visible policy may have actually been illegal under California law.
The announcement was accompanied by a lighthearted description of Google’s “homepage weight” - the number of words visible on the page at one time. Apparently the magic number is 28 words, and the company was forced to drop a word from its copyright disclaimer in order to make room for the new link.
It’s an interesting little story, but the tone of it is sort of strange. Privacy is a big deal at Google, so why the levity? We’ve had some recent concerns over where Google is getting its website usage data from, nevermind the fact that it may soon hand over all YouTube user data by court order. It would be nice if they were a little more forthcoming, even if it’s at the cost of a whimsical story.
Despite these concerns, we should give Google some credit for a hosting a pretty comprehensive privacy portal (even if it was difficult to find before). Here’s their captivating introduction to cookies:
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