Texty is a dead simple but useful new internet service that you can use to quickly create and edit content on a web page with zero HTML or programming skills.
Go to the site, start typing text in a WYSIWYG editor, format it and add images. Click a button and get an embed code. Your text will appear in whatever website you add the code to. And if you want to make changes, go back to Texty and edit it. The changes will flow to whatever sites you’ve embedded it on. You can also add comment functionality to a piece of text, and create a RSS feed.
There are lots of great and easy to use content management systems on the web already. Blogging software is just one example. But if someone is working on a web page outside of something like a blog and wants to add a bit of text and graphics, this is a good solution. See our coverage of JS-Kit which has similar tools. I was surprised at how many people are looking for something exactly like this.
I’ve embedded a bit of text and an image below. Everything below this paragraph, including the image, is actually embedded from Texty.
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Web widget provider JS-Kit has been doing a lot of growing up since starting as a simple commenting widget, founder Lev Walkin’s pet project in his off hours. Since then, that single widget has grown into a company with the addition of CEO Kris Loux, 12 engineers from Filmloop, and today’s $1.2 million round of financing led by the Entrepreneur’s Fund III.
JS-Kit’s library of widgets make it dead simple to add interactivity to your site. They have widgets for commenting, rating, polls, top rated content, and a combination for rated comments. Each of the widgets is fully skinable by CSS and only require a couple lines of code to add. Each of the widgets use javascript and are linked to page elements by the URL of the page or a customized id property.
Over 5,000 sites have added the widgets, adding 1,000 more each month. Combined, the sites generate over 70 million impressions each month. They’ve already got some ideas of how they want to monetize that traffic. One route is dropping advertisements into the widgets. Rather than putting ads in all the widgets, they’ve decided to only put ads in the “top rated content” widget. Publishers can either keep the ads and split the revenue 50/50, or pay about $40 a month/1 million pageviews your widget gets.
The Chronicle of Higher Education is one client which has simply opted to pay. They originally added the widget to their site to save themselves unnecessary development time. We made a similar choice when adding their ratings widget to CrunchBase.
Widgets as white labeled website features is a useful concept for publishers who don’t want to re-invent the wheel. Kickapps has done this somewhat with social networking. However, JS-Kit still has a bit to go in making their widgets viable for larger clients.
As easy to use as JS-Kit’s widgets are, it’s a tough proposition to ask larger businesses to hand hosting and control of their user’s data to JS-Kit. Businesses that depend the most on these features (and would therefore pay the most) may choose to spend the time to develop the feature in house and hedge against any future risk from depending on a web service.
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We first covered JS-Kit last November when we talked about their quick embed code that lets you add comments to any site where JavaScript is accepted. Since then, JS-Kit has been creating more widgets making adding user interaction to any site dead simple (2 lines of code per widget). JS-Kit has also grown from a one-man-show into a full company after adding 5 of the 12 engineers from Filmloop (which shut down earlier this year). Since then, they’ve been turning out a new widget every two weeks.
JS-Kit is growing a suite of widgets that will help site owners optimize their website content, eventually allowing website owners to easily optimize their site based on how people surf their site. Think Baynote, but for the little guys.
JS-Kit’s current widget suite consists of comments, five-star ratings, and a polling widget added this week. The new polling widget supports an unlimited number of questions, an expiration date, and only becomes visible after the site owner publishes it. Each widget has a fully customizable look through CSS and consists of two lines of code. The first line is a “div” tag brought to life by a second line of JavaScript code.
Each widget is by default differentiated by the URL of the page it is installed on, but can also be given a unique identifier by the user so that a page can have multiple instances of a widget, such as founder Lev Walkin’s photo site. JS-Kit is combating fraud by logging a combination of user cookies, IP, and user agent. The degree of this security can be throttled by the administrator. However, one major disadvantage of the JavaScript implementation is that it will not run on sites that break JavaScript code (MySpace).
Each widget also has administrative capabilities, assigned by cookie to the first computer to accesses the widget code. The administrator is able to moderate any comments that Akismet’s spam filter may miss or create new polls. JS-Kit has a user settings page that lets you view your activity across JS-Kit sites and reclaim administrator rights on a domain if you switch computers or lose the JS-Kit cookie.
To make these more than just website web 2.0 “bling”, JS-Kit is letting the widgets talk to each other. So far they’ve integrated comments and ratings into one widget that allows people to leave comments along with their individual rating, which combine on the server side into one overall rating for the object the widget is attached to. On top of these widgets, JS-Kit will be releasing a meta-widget later this week so that surfers can receive recommendations for your site’s top content (pictured right).
Comment and rating widget after the jump…
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It may not be a multi-million dollar venture-backed startup, but Lev Walkin has an elegant solution to a common feature of the social web, commenting. JS-Kit is an entirely free little javascript embed that allows you to add threaded comments to any web page in one line:
"<script src="http://js-kit.com/comments.js"></script>"
JS-Kit works by running Lev’s javascript code, which along with the website’s referral, fetches the appropriate comment data from his server. The comments are fully customizable by CSS and multiple comment instances can be displayed on the same referring URL by changing the “path” attribute of the comment. That way you could have a photo page with unique comment threads for each picture. However, while JS-Kit allows for a lot of customization, it still lacks some of the more advanced administrative features of fully integrated comments, such as those of our Wordpress blog.
Lev Walkin is a Cisco Security Engineer out of Santa Clara, and originally came up with the idea as a way to help he wife, a web designer, easily add comments to her sites.
Feel free to test the script after the jump…
Note: JS-Kit will forward comments from your thread to your email if you provide it.
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Tags: techcrunch, web2.0, web_2.0