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The complete answer is Video marketing. However any video is not good enough and wont get the results you want. We have put together a list of 9 tips that will make your videos the sort of video that people want to watch and share with their friends. So t

The Center for Social Media just released a white paper with guidelines for using copyrighted material in online video. Fair use is often misunderstood (and rightly so, it’s a complex law), so I’m pleased to have a set of clear guidelines to point people to.

This is an especially great resource for anyone doing remixes, mashups, or other pop-culture derivatives. I recommend the PDF version, as the formatting makes it much easier to digest.

Technology is getting advanced at a very fast pace, online marketing is no exception. Website owners are using new techniques to lure in the customers for greater sales and profit. Online video promotion is the one step ahead for creating an ever-lasting impression on the site visitor. A video that is made in a professional manner can serve to enhance your company’s image and create brand image. You can do video integration to your website for online video promotion of your products. There are different ways in which video promotion can be used. They are as follows:

Video of customer testimonial: Video productions of customer’s opinions for a specific product/service are being used to create value based testimonial for a company. It can be used for various purposes like e-business card, sales presentation tool, assessment of the business success, etc. These video can be short or lengthy depending upon the product/service being talked about.

Promotional video marketing: Promotional videos contain moving visual accompanied with sound and sometimes even special effects. It is usually a fast paced commercial used for promotion of a product/service. They can be extremely lucrative in attracting the target customers and holding them back for a purchase. The length of a video ranges from few seconds to minutes, a properly made video are extremely effective in creating better online profits.

The theme for this week must be the erosion of market share for dominant technologies. Earlier, we reported on the Firefox web browser's steady march into Internet Explorer territory, and today NewTeeVee points to a recent study from Ipsos MediaCT that shows the PC continuing to encroach on the television's dominating position for eyeball time when it comes to video watching. Where are you watching video? Vote in our poll below.

Ipsos MediaCT found that even though TV is still the dominant method of video consumption among those who have streamed a video online, that dominance is slipping. TV was down to 70% of video watching time from 75% last year, while "personal computer" jumped from 11% in 2007 to 19% this year. That was even more pronounced among teens. In the 12-17 age group, PC watching was 24%, while TV was down to 55% of screen time.

Though the shift toward the PC for video watching is more pronounced among the younger set, Ipsos said the trend was "relatively consistent across all age groups and genders." Even though the study only looked at the viewing habits of those who have streamed or downloaded video content, previous Ipsos MediaCT studies have found that is a rapidly growing segment of the population.

"Today, about half of all Internet users aged 12 and up have streamed a video file online in the past 30 days," said Adam Wright, Director at Ipsos MediaCT. "We really see these share gains in non-traditional video channels as not simply an isolated, generation-driven market effect, but rather a large macro-trend in the way consumers want their video content delivered that those in the entertainment industry should increasingly be paying attention to as we look forward to the rest of 2008 and beyond."

Last week, 28% of ReadWriteWeb readers indicated that they prefer online TV to cable. Now we'd like to ask you where you're watching most of your video these days? Bear in mind that a DVD watched on your television, is still video consumed via TV. (We realize this is not the same type of poll conducted by Ipsos MediaCT -- though it was clearly inspired by their study.) Let us know in the comments the different places you're watching video these days.

Where do you watch the most video content?
( polls)

Blockbuster is struggling, and seems to be trying as hard as it can to keep that moniker. Even though the company's finance's are looking up, it continues to make one questionable move after another in its attempt to compete with Netflix, Apple, and Amazon. From its decision to try buying Circuit City -- another struggling retailer -- in some crazy scheme to sell movies and TVs in the same store, to the company's latest hair-brained move: in-store movie download kiosks.

Blockbuster first started talking kiosks last November, and last week unveiled the prototype to the press. The kiosks will work like this: Customers will visit a Blockbuster store and connect a supported digital media device to the in-store kiosk -- at launch, that will only include devices made by Archos. For a trial run at a few stores in the Dallas, Texas area, Blockbuster's kiosks will have a limited selection of movies, but CEO James Keyes hopes that will change in the future as the company plans to get more studios on board.

Last November, we expressed skepticism about the kiosk plan. "The major advantage [Blockbuster] had over Netflix was the ability to offer free in-store rentals if people returned mailed videos to the store," we wrote. An in-store kiosk cuts the convenience level in half -- now that you're not getting anything mailed to you, you're forced to make a trip to the store, and there is no longer any reason for Blockbuster to offer free rentals.

Much of Blockbuster's good news was at the store level where mechandising revenue rose 19.7% over last year. But as the Motley Fool points out, in-store kiosks might hurt that revenue stream. "I thought the purpose of winning foot traffic at the store level was to grow incremental impulse-item sales," writes Rick Aristotle Munarriz. "Folks walking in to use an automated kiosk are unlikely to bother with conventional checkout lines."

What About Redbox?

While it's true that Redbox DVD rental kiosks already have 6800 locations in the US -- more than Blockbuster -- and that the company is moving toward an IPO, Blockbuster's kiosks aren't the same. Redbox works because the kiosks are placed in locations that already have a lot of retail foot traffic -- such as Wal-Mart, Walgreens, and grocery stores. Redbox inspires impulsive movie rentals and is convenient for people already out doing other errands.

Blockbuster kiosks, on the other hand, would be in places you only visit if you're planning to rent a movie already. The convenience of no late fees is also diminished when you have to leave the house and download your movie to a portable device -- which may mean less than perfect video quality when you hook your device up to a television.

The Future is in Downloads

Last fall Keyes told reporters that he expects the DVD business to be a significant part of Blockbuster's business for at least 5 years, and that the kiosks are meant as a way to transition users toward a future of digital downloads. Netflix agrees that in 5 years the DVD business will be on the decline, but Netflix is skipping the "transitional" period and moving straight to downloading movies directly to the TV.

Blockbuster is also working on a set-top box, which will put its acquisition of movie download service Movielink to use. Unfortunately for Blockbuster, they'll be a late entry to a market that is already crowded with mammoth competitors, including Amazon, Apple, Netflix, and Microsoft.

Despite some good revenue news, Blockbuster still seems like a company that's making all the wrong moves as it struggles to transition to the digital world.

Perhaps the Onion says it best though, in the following news report.