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Commit Policies | Oliver Steele
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Commit Policies | Oliver Steele
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Policies
Promoting your referrals -- properly
Some of our publishers have asked us about the policies surrounding promotion for referral units, and so we'd like to address two of the most frequent areas of confusion. While the policies are generally the same for referrals as for standard AdSense for content ad units, there are a few minor differences.
Recommending products vs. encouraging clicks
We previously addressed this topic, but we'd like to remind you of the policy and provide some additional clarification. You can endorse or recommend products you've chosen to refer on your sites, but we ask that you only make recommendations when you're familiar with the specific product and you've decided not to use the 'Pick best performing ads' feature for that ad unit. For example, if you're familiar with a specific travel agency you're referring, you may use language such as "I use this agency and recommend it to book your next vacation." By being honest with product recommendations, you can help build user loyalty and trust, which will benefit your site in the long run.
You may be wondering why we allow publishers to call attention to referral units but not standard ad units. This is because there are significant differences between these two types of ads, the most important being that advertisers only pay for traffic from referral units if the user performs a specific action the advertiser has designated (such as making a purchase from the site or signing up for a newsletter). Please keep in mind that there is a fine line between recommending a product and encouraging your users to click on a referral button for personal profit. Publishers may not ask users to click on the referrals to help them earn money, and may not refer themselves to their own referral products. In addition, publishers may not draw unnatural attention to their referral units with arrows pointing to the units or other similar methods.
Using online advertising
As is true for all sites displaying AdSense ad units, referral units, or search boxes, your site must comply with Google's Landing Page Quality Guidelines (LPQ) if you'd like to use online advertising of any kind as a traffic source. The term 'online advertising' refers to a range of methods, from advertising programs such as AdWords to posting your site within a link exchange or in a forum. However, if the primary purpose of your site is to generate conversions from referral ads, you'll need to go one step further before advertising your site. You'll need to first receive permission from the advertisers whose products you're referring before advertising your site or their products. Please note that Google has made the decision to not allow publishers to use online advertising for any of the Google products or those of our Google Pack partners.
Recommending products vs. encouraging clicks
We previously addressed this topic, but we'd like to remind you of the policy and provide some additional clarification. You can endorse or recommend products you've chosen to refer on your sites, but we ask that you only make recommendations when you're familiar with the specific product and you've decided not to use the 'Pick best performing ads' feature for that ad unit. For example, if you're familiar with a specific travel agency you're referring, you may use language such as "I use this agency and recommend it to book your next vacation." By being honest with product recommendations, you can help build user loyalty and trust, which will benefit your site in the long run.
You may be wondering why we allow publishers to call attention to referral units but not standard ad units. This is because there are significant differences between these two types of ads, the most important being that advertisers only pay for traffic from referral units if the user performs a specific action the advertiser has designated (such as making a purchase from the site or signing up for a newsletter). Please keep in mind that there is a fine line between recommending a product and encouraging your users to click on a referral button for personal profit. Publishers may not ask users to click on the referrals to help them earn money, and may not refer themselves to their own referral products. In addition, publishers may not draw unnatural attention to their referral units with arrows pointing to the units or other similar methods.
Using online advertising
As is true for all sites displaying AdSense ad units, referral units, or search boxes, your site must comply with Google's Landing Page Quality Guidelines (LPQ) if you'd like to use online advertising of any kind as a traffic source. The term 'online advertising' refers to a range of methods, from advertising programs such as AdWords to posting your site within a link exchange or in a forum. However, if the primary purpose of your site is to generate conversions from referral ads, you'll need to go one step further before advertising your site. You'll need to first receive permission from the advertisers whose products you're referring before advertising your site or their products. Please note that Google has made the decision to not allow publishers to use online advertising for any of the Google products or those of our Google Pack partners.
Password policies for PBX servers
Password policies form an important part of computer security. Unfortunately a large number of VoIP PBX servers do not apply any policies when it comes to authentication. Because of the lack of such security mechanisms, bruteforce attacks are a viable way to attack PBX servers. Svcrack, which is part of the SIPVicious tool suite, demonstrates this.
Of course, vendors and developers should be cautious when implementing features that can cause a denial of service. For example, the Account Lockout policy (available in Microsoft's AD and other systems) allows anyone to deny service to another user. This is not such a good idea especially in the case of something as "real time" as the phone service.
On the other hand, trotting or slowing down authentication might be a solution to limit the chance of attackers guessing the password in a reasonable time. Password complexity should also be enforced to hinder brute-force and dictionary attacks.
Of course, vendors and developers should be cautious when implementing features that can cause a denial of service. For example, the Account Lockout policy (available in Microsoft's AD and other systems) allows anyone to deny service to another user. This is not such a good idea especially in the case of something as "real time" as the phone service.
On the other hand, trotting or slowing down authentication might be a solution to limit the chance of attackers guessing the password in a reasonable time. Password complexity should also be enforced to hinder brute-force and dictionary attacks.
Password policies for PBX servers
Password policies form an important part of computer security. Unfortunately a large number of VoIP PBX servers do not apply any policies when it comes to authentication. Because of the lack of such security mechanisms, bruteforce attacks are a viable way to attack PBX servers. Svcrack, which is part of the SIPVicious tool suite, demonstrates this.
Of course, vendors and developers should be cautious when implementing features that can cause a denial of service. For example, the Account Lockout policy (available in Microsoft's AD and other systems) allows anyone to deny service to another user. This is not such a good idea especially in the case of something as "real time" as the phone service.
On the other hand, trotting or slowing down authentication might be a solution to limit the chance of attackers guessing the password in a reasonable time. Password complexity should also be enforced to hinder brute-force and dictionary attacks.
Of course, vendors and developers should be cautious when implementing features that can cause a denial of service. For example, the Account Lockout policy (available in Microsoft's AD and other systems) allows anyone to deny service to another user. This is not such a good idea especially in the case of something as "real time" as the phone service.
On the other hand, trotting or slowing down authentication might be a solution to limit the chance of attackers guessing the password in a reasonable time. Password complexity should also be enforced to hinder brute-force and dictionary attacks.
Another look at optimizations
We've given you many optimization tips over the years, and, as you know, it's important to consider how your ad implementations affect not only your click-through rate, but your users' and advertisers' experience as well. To support this, we'd like to remind you of the following two guidelines when optimizing your site.
As you can imagine, users who click on ads that they think are publisher-created content may lose trust in your site and decide not to return in the future. It's important to keep their interests in mind, as well as your own.
Also, advertisers can tell which sites have a high conversion rate for them using Placement Performance reports. A conversion occurs when a click on an ad leads directly to user behavior that the advertiser deems valuable, such as a purchase, sign-up, page view, or lead. Advertisers have the option to exclude your site from their campaigns and may do so if it is not leading to conversions.
We believe these guidelines invest in the long-term health of the relationship between AdSense publishers, AdWords advertisers, and your sites' visitors, and that they will help ensure your continued success in the AdSense program.
1. Ads shouldn't be placed under a title or section heading in a way that implies that the ads are not ads.
For example, ads shouldn't be placed under titles such as “Dallas Business Opportunities” or “Today's Hot Deals”. Placing ads directly below titles such as these implies to your users that the links in the ads are publisher-created content. The example below shows a placement that does not follow this guideline.
2. Ads should be easily distinguishable from surrounding content.
Similarly, you should not place an ad unit by a group of links that has identical colors and line spacing. Doing so may cause users to think the ad unit is content created by you. In this situation, we recommend using a different color for the ad titles or indenting the ad unit to help distinguish the ads from your own content. This screenshot shows an implementation that does not follow this guideline:
As you can imagine, users who click on ads that they think are publisher-created content may lose trust in your site and decide not to return in the future. It's important to keep their interests in mind, as well as your own.
Also, advertisers can tell which sites have a high conversion rate for them using Placement Performance reports. A conversion occurs when a click on an ad leads directly to user behavior that the advertiser deems valuable, such as a purchase, sign-up, page view, or lead. Advertisers have the option to exclude your site from their campaigns and may do so if it is not leading to conversions.
We believe these guidelines invest in the long-term health of the relationship between AdSense publishers, AdWords advertisers, and your sites' visitors, and that they will help ensure your continued success in the AdSense program.
Engaging users with policy-compliant images and video
As it's becoming easier and easier to embed videos and pictures on websites, many publishers are now enhancing their current text content with relevant videos and photos. We wholeheartedly support adding these different forms of content to improve the user experience on your site -- hey, we like watching entertaining YouTube videos too! But here's a friendly reminder about keeping our program policies in mind when you choose video and image content for your site.
Before posting videos or pictures on a page with Google ads, put yourself in an advertiser's position and consider whether you would want to have your ad displayed on the page. If your content might potentially be seen as offensive or disturbing, an advertiser may not be comfortable running their ads on that page. Here are a few specific types of content that you can check for:
The list above is by no means exhaustive, since there are always some borderline cases which will feature content that may be tame to one person but offensive to another. If you're uncertain about specific pictures or videos, we recommend that you err on the side of caution and refrain from placing this content on pages containing Google ads. In addition, if you host a site with user-generated content, we ask that you continually monitor your network to ensure that ads don't appear alongside the types of content described here.
Before posting videos or pictures on a page with Google ads, put yourself in an advertiser's position and consider whether you would want to have your ad displayed on the page. If your content might potentially be seen as offensive or disturbing, an advertiser may not be comfortable running their ads on that page. Here are a few specific types of content that you can check for:
- Adult or mature: Includes, but is not limited to, images and videos containing sexual activity, full nudity, and lewd poses. Please review this recent post to determine whether your content might fall into this category.
- Violent or gory: Can include images and videos of street-fighting, people hurting each other, or gruesome accidents and their victims.
- Culturally insensitive or hate speech: Includes content promoting racial intolerance or advocating against a specific individual, group, or organization.
The list above is by no means exhaustive, since there are always some borderline cases which will feature content that may be tame to one person but offensive to another. If you're uncertain about specific pictures or videos, we recommend that you err on the side of caution and refrain from placing this content on pages containing Google ads. In addition, if you host a site with user-generated content, we ask that you continually monitor your network to ensure that ads don't appear alongside the types of content described here.
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