sorted by: recent | see : popular

Content Tagged with Product + PayPerPost

IZEA (formerly PayPerPost) has soft launched their new social network for “posties” Social Spark.

Social Spark brings the PayPerPost scheme into a candy colored social network. There’s little need to describe all the features as there’s nothing really innovative: think MySpace or Facebook but in bright colors. The key difference is the focus on shilling; center stage is offers for paid posting, including most popular offers and most recent. Each offer includes which members of PayPerPost/ SocialSpark recently visited it and posties can leave props for each offer.

One thing that did surprise me is that SocialSpark is also offering “sponsorship opportunities.” These would appear to be as they suggest, simple place a box on your site and get paid sponsorships that would be entirely legitimate and without moral qualms to most people.

The key difference to PayPerPost before it is that offers taken up in SocialSpark must include link=nofollow links, start with a disclosure, and should be neutral in tone: still shilling, but less evil.

The service is currently in closed alpha testing and running behind schedule (it was originally scheduled for a January launch) so perhaps this explains the complete lack of offers available on the site. Most of the paid opportunities come from IZEA itself and not third party advertisers.

SocialSpark isn’t my thing (nor Michael’s), but others may disagree. Screen shots as follows:

Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.

It’s been less than two weeks since Google penalized PayPerPost bloggers in the most devastating way possible - by resetting all of their PageRanks to zero and effectively removing them from the Internet.

PayPerpost, now called IZEA, is in the process of launching RealRank, an alternative way to rank blogs. But their advertisers are still looking for blogs with an actual PageRank to write about them (this helps with the SEO effort). The result? Freaked out PPP shills who are going to have to find a real job.

Bloggers are expressing their angst on forum thread. Among the more pathetic messages:

Oh. My. God. Oh my god! I can’t believe this is happening. I NEED to earn money with my blogs, I’m going to have to take every single opp I qualify for every day in order to keep up with expenses.

and this, from someone lamenting a negative comment on their blog (the second paragraph is a winner):

I’m trying to develop a thicker skin, I really am. But this is my livelihood, you know? This is important to me. When I started with PPP, I never thought I would still be doing it seven months later, or that I would care about it so much.

And since when is independence and paid blogging mutually exclusive? There is choice involved.

So much for the claims by PayPerPost that their bloggers only write about products they actually believe in. PayPerPost isn’t dead, but a big chunk of their advertisers are clearly bailing now that the SEO value of paid posts is gone. That’s bad news for the shill blogs that rely on PPP to pay the bills, but good for the blogosphere in general.

PayPerPost

Loading information about PayPerPost…

cb_widget_report_widget("cb_widget_1196377530"); cb_widget_report_element("cb_widget_0_1196377530","payperpost");

Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

Can't see the video? Click here

If participating in PayPerPost wasn’t questionable enough morally before, today it’s now a poisoned chalice as Google has commenced punishing PayPerPost bloggers by completely removing their page rank.

IZEA (the new holding company for PayPerPost) CEO Ted Murphy is not surprisingly calling foul on the move, claiming that it’s part of some sort of censorship conspiracy by Google. Better still Murphy claims that it’s part of Google’s attempts to deny competition because PayPerPost is a “a very attractive alternative” to Adsense.

Murphy goes on to claim that TechCrunch should be punished because our occasional posts thanking sponsors (like this one) is nothing different to what PayPerPost bloggers do.

WTF?

TechCrunch, like many blogs occasionally puts up a post (usually monthly) highlighting our great sponsors, but lets look at one of these posts. They nearly always include the words “TechCrunch Sponsors” in the post title, and are very clear that its TechCrunch thanking our sponsors (”Thanks TechCrunch Sponsors”). There is zero editorial on the benefits for or against the sponsors such as PayPerPost, and it’s clear what the post is about, unlike your typical PayPerPost blog post. We also don’t take money for writing editorial content; TechCrunch publishes posts for and against without favor, where as your typical PayPerPost blog distorts the line between truth and paid advertorial.

Unlike Michael I’ve never been as strong in my dislike of PayPerPost, and although I’ve never used the service myself (I did sign up for an account when they opened so I could review the service) I’m all for exploring different ways for the little guy to make money, even if personally the ethics and morality of PayPerPost has never sat well with me. Yet if PayPerPost ever wanted friends, wild conspiracy centered posts such as this one just say “mad” to me. This looks and smells like a company that is not in a good way, a company that is lashing out as its business model starts to fail around it. I’m predicting Deadpool within 12 months; I can’t see a lot of bloggers being happy with losing Pagerank so we should see an exodus of bloggers out of PayPerPost (particularly ones with traffic) over the next few months. This will leave PayPerPost with inventory deficiencies that will result in diminished revenues making the PayPerPost business model unsustainable going forward.

thanks to Trace for the tip

PayPerPost

Loading information about PayPerPost…

cb_widget_report_widget("cb_widget_1195275804"); cb_widget_report_element("cb_widget_0_1195275804","payperpost");

Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.

Can't see the video? Click here

We heard about a new service from PayPerPost today, and while it’s a little boring, there is nothing about it that I can take particular issue with at first blush (we often find things to criticize with PayPerPost - our past posts are here).

Like the popular site TinyURL, URLbrief lets people exchange a long, difficult to communicate URL for a short one. They’ve added a couple of bells and whistles - The URL creator can link to multiple destination URLs and visitors are taken to one of the links randomly when they click. Also, users can see stats on how many clicks the link is getting and browser data on the people clicking.

The service seems completely unrelated to the main business of PayPerPost, which pays bloggers to write posts about advertisers.

But…and I’m thinking out loud here: Those posts always include links back to the advertiser, so perhaps they will use URLbrief to direct that traffic. This seems counter intuitive, since advertisers want the links to go directly to them. But rumor has it that Google has been trying to find ways to penalize PPP blogger links. Perhaps this is a way to minimize any collateral search engine damage from direct links. The stats feature of URLbrief also provides good, verifiable data back to PPP as to how many people click the links, which may help them monetize advertisers more effectively.

Who knows. No conspiracy theory is too outlandish when it comes to this company. All I know is, they’re up to something, I’m sure. There are way too many services out there just like this, and there is absolutely no revenue model around this service. Their blog post on the new product is here.

Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.

Controversial pay-per-post startup PayPerPost has raised $7 million in a second round of financing, bringing their total raised capital to just over $10 million. Like their previous round from last October the financing was led by Draper Fisher Jurvetson, with participation from Inflexion Partners and Village Ventures. New investor DFJ Gotham, a fund affiliated with Draper Fisher Jurvetson, also participated.

It is generally a bad sign when a company is not able to bring in a new investor for a financing. The company and existing investors generally like to do so because it brings in fresh connections and ensures that a new third party is involved in valuing the round. When a company does a second round with the same investors, it can be (but isn’t always) a sign that the company is in trouble. In Pay Per Post’s case, the simplest explanation would be that most VCs want to keep their hands clean. Getting involved with PayPerPost could hurt their reputation and exclude them from other deals.

Listen to our podcast interview with founder Ted Murphy and investor Josh Stein here. The company’s profile is here.

Update: An email from Josh Stein at DFJ which points out an inaccuracy above and provides a believable reason for the makeup of the round:

Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.

Controversial startup PayPerPost will announce the acquisition of Zookoda, an Australian blog-to-email service, tomorrow.

We wrote about Zookoda last year, and the company put the product up for sale last September. There were reportedly a number of offers for the service when it was originally put up for sale, but the asking price of US$500,000 was too rich to close a deal. Now, nearly seven months later, PayPerPost has stepped in to acquire the company. PayPerPost is not disclosing what they paid for Zookoda, although CEO Ted Murphy did tell me it was a cash deal.

PayPerPost previously announced the acquisition of Performancing only to back out of the deal a week later. Murphy assured me that the Zookoda acquisition won’t suffer the same fate.

PayPerPost says that Zookoda has 10,000 blog customers sending emails to 2.3 million people. Like the Performancing deal, PPP will want to market their core service to those 10,000 bloggers. Murphy tells me that they are also looking for new distribution channels for their content, and email is a natural fit. PPP bloggers will probably soon be seeing pitches to join the Zookoda service, perhaps with the promise of higher payouts when they post.

Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

It’s not often that a company announces the acquisition of another company and then subsequently walks away from the deal, but PayPerPost isn’t a typical kind of company.

In a post on the PayPerPost blog today, the company said “We…dug into the Metrics platform and regretfully found that it wasn’t what we were looking for right now.” That came just a week after the official announcement of the acquisition.

Generally speaking, responsible companies “dig into” the acquisition target before they announce a deal.

Whatever happened, this isn’t pretty. After the deal was announced, Performancing moved their non-acquired assets to a new domain name and re-launched that service. They certainly stopped talking to other potential acquirors, given that the deal was officially announced. In merger-land, this is what’s known as “being left at the altar” because everyone down the road who you talk to will want to know why the previous deal exploded.

Performancing should have had a more nailed down acquisition agreement, so they aren’t entirely blameless. But PayPerPost is becoming an increasingly ridiculous startup, and a black eye for investor Draper Fisher Jurvetson.

Our previous coverage of PayPerPost is here.

Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

PayPerPost, a marketplace for advertisers to pay bloggers to write about their products, will make a significant policy change on Monday: Bloggers will now be required to disclose that they are being paid for their posts. This looks to be at least partially due to recent moves by the FTC to force word-of-mouth advertisers to disclose any financial incentives to promote products: “FTC” is mentioned five times in the press release that will be issued on Monday (a copy of the press release is below).

This isn’t a perfect fix for PayPerPost - advertisers can still require a positive post about their products, and the disclosure does not have to be within the post itself. The blogger can choose to “prominently” display an accurate disclosure policy on the site in lieu of disclosure within the post itself, although the disclosure policy being recommended by PayPerPost states that paid posts is the same as any advertising on a site. Still, it is a big move in the right direction.

In many ways this move reminds me of Plaxo’s decision to stop spamming non-customers after a barrage of criticism. In this case, the move seems to stem more from the threat of government regulation. Regardless, we applaud the change.

Our previous posts on PayPerPost are here, and a podcast interview with the founder and one of his venture capitalists is here. Also see our coverage of competitor ReviewMe.

The press release is below.

ORLANDO, FL – (DATE) – PayPerPost, the leading marketplace connecting marketers with bloggers, videographers, photographers, podcasters and social networks, announced the second phase of its full disclosure model, whereby participating Consumer Content Creators are required to disclose their sponsored status. The new Terms of Service, effective today, will bring greater transparency to the growing Consumer Generated Advertising industry.
Since creating the concept of sponsored posting, PayPerPost has allowed and encouraged transparency, enabling marketers and bloggers to disclose word-of-mouth (WOM) or buzz marketing relationships. The company provides bloggers with tools to empower disclosure and has popularized the concept of adopting a Disclosure Policy for all bloggers through http://www.DisclosurePolicy.org. Consistent with WOM industry guidelines, PayPerPost also prohibits marketers who use the PayPerPost marketplace from requesting no disclosure. Today’s announcement builds upon that foundation.
“The mission of PayPerPost has always been to be the top marketplace connecting bloggers and marketers,” said Ted Murphy, chief executive officer of PayPerPost. “We have always believed that the marketplace will naturally evolve based upon needs of the marketers and bloggers participating in the market. Proper transparency for WOM marketing has been an ongoing balance for our members and an issue with little legal precedent. Although the FTC was petitioned and recently declined any formal action against buzz marketing practices (e.g. Proctor & Gamble Tremor, BzzAgents), we believe the marketers and bloggers in our marketplace will benefit from today’s Terms of Service updates. We will undoubtedly lose some marketers and bloggers in the process, however we believe this measure serves our marketplace participants long term.”
As part of this announcement, we invite a competing and even larger part of the WOM marketing industry, affiliate marketers, to join PayPerPost in mandating full disclosure. Mary Engle, FTC director of advertising practices, recently stated “the FTC examines a number of criteria in deciding whether to bring a case against a marketer but usually looks more closely at actions that lead consumers to make purchase decisions. Some word-of-mouth marketing is focused on getting consumers to visit websites rather than to make immediate purchases.” Given that affiliate programs, regardless of FTC disclosure adherence, specifically reward bloggers for driving immediate purchases, affiliate marketers are encouraged to mandate disclosure, or embrace WOM marketplaces like PayPerPost that deliver the highest online marketing ROI with less risk of future FTC scrutiny.
PayPerPost’s new Terms of Service require participating content creators to fully disclose site wide with a prominent Disclosure Policy or on a per post basis. To cover the increased blogger and marketplace costs of the company’s new policy, PayPerPost is raising the minimum price per post by one dollar to five dollars per post. The company’s marketplace remains the lowest cost, highest value provider of online WOM or buzz marketing. “PayPerPost believes that its marketing partners will support this new pricing structure. Although our operating costs will increase slightly due to today’s move, the net result is a stronger communications environment for all. We encourage online WOM networks of all kinds, whether blog-based, affiliate or other models, to follow suit.”

About PayPerPost:
PayPerPost is the leading marketplace for Consumer Generated Advertising. The PayPerPost platform connects advertisers and Consumer Content Creators to deliver compelling marketing messages. The marketplace is fueled by the self expression of bloggers, videographers, photographers, podcasters and participants in social networks. PayPerPost is easier to use than paid-search or display advertising and provides more powerful features. The company is venture funded by Inflexion Partners, Village Ventures and Draper Fisher Jurvetson. Advertisers, Consumer Content Creators and partners are encouraged to join the revolution at www.PayPerPost.com.

Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.

Tags: techcrunch, web2.0, web_2.0, reviewme

Florida based PayPerPost just launched a new site called RockStartup, which chronicles the birth (and I hope, ultimate failure) of their ethically-challenged startup.

RockStartup seems to be heavily influenced by the movie Startup.com, which tracked Kaleil Tuzman and his team (and multiple girlfriends) through a web 1.0 startup. Some of the scenes in the first two episodes of RockStartup are near duplicates of scenes from Startup.com. Of course, RockStartup is being consumed real time, whereas Startup.com wasn’t released until after the company folded.

I can’t wait for the episode where Ted (the founder) goes to jail.

I’m not going to go into the whole payperpost argument again. Not after seeing a naked guy in bed trash me on YouTube. If you want to know my opinion on PPP, see our previous posts and listen to our interview with the founder after their financing.

Update: “PayPerPost are offering bloggers like myself cold hard cash to voice their opinions about a TechCrunch story posted by a dude called Mike.” Incredible.

Crunch Network: CrunchBoard because it’s time for you to find a new Job2.0

Tags: rockstartup, techcrunch, web2.0, web_2.0

Many commenters in previous TechCrunch posts on PayPerPost compared their business model to payola in the music industry. At PayPerPost, bloggers are offered cash to write about products. Disclosure is optional, and often the bloggers are required to only express positive comments. The company is now well funded, and a number of competitors have launched. This “virus” seems here to stay.

Don’t look for PayPerPost to require blogger disclosure anytime soon. Instead, they are creating a distraction, designed to keep the buzz about PayPerPost going strong, as well as to move people’s attention away from the core issue of blogger disclosure of product shilling.

In a move reminiscent of big tobacco funding tobacco research, PayPerPost is announcing a new initiative on Monday called DisclosurePolicy, which “provides policy creation tools, best practices and forums for discussing the delicate balance between content creator freedoms and audience transparency expectations.”

DisclosurePolicy creates a disclosure policy for bloggers to post on their blogs, based on their answers to a few questions. They will also pay every blogger who posts a PayPerPost disclosure policy on their blog $10.

While that sounds like a fine idea, PayPerPost bloggers should also be disclosing the fact that they are being paid for their post prominently within the post, not on some separate page in their blog. Also PayPerPost subtly works with the language they use, particularly around the definition of “compensation” to suggest that all blogs have bias (and therefore PayPerPost isn’t really that bad). Here are the three choices - bloggers must choose one:

This blog does not accept any form of advertising, sponsorship, or paid insertions. We write for our own purposes. However, we may be influenced by our background, occupation, religion, political affiliation or experience.

This blog does not accept any form of cash advertising, sponsorship, or paid topic insertions. However, we will and do accept and keep free products, services, travel, event tickets, and other forms of compensation from companies and organizations.

This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation.

If you are a PayPerPost blogger, or the New York Times, or anything in between, you must pick the third option. That’s because “taking advertsing” and “paid insertions” are defined as the same thing. And even if you have no form of advertising or other revenue on the site, you have to admit to bias based on “background, occupation, religion, political affiliation or experience.”

Blurring the lines in this way - facilitating the pollution of the blogosphere while creating an illusion of doing something good for the public, is a good business move for PayPerPost. But it is a terrible development for the blogsphere and public trust. I hope that very few bloggers are suckered into going along with this.

Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.

Tags: disclosurepolicy, techcrunch, web2.0, web_2.0

We first covered PayPerPost when it launched three months ago.

The service is a marketplace for advertisers to pay bloggers to write about products for a fee. Commenters to our original post were polarized into those violently for and those againt the product. The key area of controversy is the fact that advertisers can mandate that posts be positive on the product, and disclosure of payment is optional for the blogger (screen shot at end of post shows sample available writing opportunities).

The controversy didn’t stop venture capitalists from quickly jumping on board, though. On Tuesday PayPerPost will announce a $3 million round of financing led by Inflexion Partners and with participation from Villiage Ventures and Draper Fi