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It’s another beautiful day in the San Francisco Bay area, though unfortunately it’s going to be spent indoors, in meetings, as we plan for our Structure 08 conference. Almost everyone in the company except Stacey is going to be in the office, and that means a hectic and challenging day. Thankfully there is no SF Giants game today, so we won’t have any crazy onlookers walking past our digs. Anyway, here are some interesting links that might be worth checking out:
Before I sign off, I just wanted to get your feedback on this “interesting” post — if you like it or not, should I carry on or not, or perhaps how best to improve it. I have embedded a little poll for a spot test.

SMuW is a command line tool (there’s also a lite and intuitive graphical interface) to automatically send SMS from web sites. It is highly configurable, supports a lot of features. By default the package can send SMS to the main italian sites (190.it, rossoalice, tim.it …) and users can easly create their own route to send SMS with other sites.
here the main site: http://csms.indivia.net/
Earlier this morning I met with Sarik Weber, co-founder of Hamburg, Germany-based mobile callback service, Cellity. He brought me up to speed on his company, but he also mentioned that they had launched a Facebook application that allows you to send free SMS messages to anyone worldwide.
I signed up for the app but also looked at the competitive landscape and found that there are around three dozen (free) SMS-related apps, but they have little or no usage. Even the best ones get about 500 users a day, though most have fewer than 50 daily users. (Related story: 5 Ways to SMS for free.)
The state of these SMS apps is no different from many social voice applications (voice widgets). The only difference being that the VoIP widgets have high incidence of installs but comparatively low daily usage.
| App Name | Daily active users | % of total |
| Babuki SMS | 645 | 3% |
| Send SMS | 2,099 | 0% |
| Shickclick | 1,106 | 5% |
| SMS | 500 | 2% |
| SMSfree | 224 | 6% |
These two examples make me question the viability of Facebook as a communications hub. Our columnist Daniel Berninger has eloquently made an argument for a social directory that uses Facebook and other social networks to break away from the current paradigm of numeric phone numbers.
He is part of a group that believes social networks could be used to authenticate our “communication” relationships. I don’t necessarily disagree with Daniel, but the usage metrics of SMS and voice apps makes me wonder if Facebookers really want to do anything more than throw Vampire Bites, Scrabble and pretend to have a lot of friends.
