The 10 hours of video uploaded every minute to YouTube could be a problem for Google’s infrastructure. Video files are fat and people don’t want to wait long once they press play, which means keeping them requires a trade-off between fast access and cheap storage. A range of companies are trying to address these sorts of storage problems through compression, caching and even Flash memory in the data center.
But since you can’t cache everything, the recent study from Tubemogul, which shows that online videos get the most views in the first three days (with the peak demand occurring on Day Three), can help set caching policies. Dropping a video from the cache after 11 days would mean only half of the video’s viewers would be tormented with a slightly slower upload time.

Web Worker Shoot Out: Google Calendar vs 30Boxes: in a bit of a David vs. Goliath match, let’s set an appointment to pit these two calendar applications against each other and see who’s left standing. Continue reading.
Under the Hood of The Pirate Bay’s New Video Site: YouTube could get some unusual competition soon: The operators of infamous Swedish Torrent site The Pirate Bay have announced that they are going to start their own streaming video platform soon. No details, but we do a little digging and come up with some surprising findings. Continue reading.
Go Ahead Push The Red Button or don’t let the perfect be the enemy of the good: Marketing guys like me are the worst for the development stage because we deal primarily in words and ideas. What I didn’t understand was the importance of allowing the initial push of development to happen. Continue Reading.
YouTube is experimenting with inline ads, showing a text ad at the bottom of its player as a video is playing. If a user clicks on the text, a video ad expands and appears layered on top of the player. The ads are also clickable from a static post-roll. (Continue reading and screen shots on NewTeeVee.com)
YouTube’s defense against claims of copyright infringement has long been the safe harbor of the Digital Millennium Copyright Act, which clears service providers from liability related to material transmitted through their systems. But if Google were to implement copyright filters, proactively screening content before it’s posted to the site, would YouTube leave the safe harbor of DMCA? Continue Reading…