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Google Tops Reputation Survey in U.S.; No. 2 Worldwide. Do You Agree? Vote In The TechCrunch Reputation Poll.
Which Companies Do You Trust Or Admire The Most?
( surveys)
Who do you trust more, Google or Toyota? The answer might depend on where you live. In its annual corporate reputation survey of 60,000 people worldwide, the Reputation Institute finds that Google scores highest in the U.S., but is No. 2 worldwide after Toyota. On the global list, Ikea is No. 3, Johnson & Johnson is No. 5, and Walt Disney is No. 12. Apple doesn’t even make it into the top 25 (see below).
Using the same data, Forbes breaks out the top 75 companies in the U.S. In the U.S. alone, Apple is No. 17, HP is No. 18, Intel is No. 19, Dell is No. 25, IBM is No. 35 and Microsoft comes in at No. 43. Bringing up the rear is Motorola at No. 50, Cisco at No. 55, CBS at No. 62, and American Express at No. 75. (See partial list below).
These rankings are based on an opinion poll, but they just don’t seem right to me. How can Dell be No. 25, with all of its customer service issues last year? And why is American Express, which regularly ranks as one of the most admired companies in the world and one of the top brands, dead last?
It is instructive to compare some of these rankings to the top 100 brands, as measured by an estimate of brand value. (See below). Google, again is No.1. Microsoft is No. 3, IBM is No. 6, Apple is No. 7, Toyota is No. 12, HP is No. 16, American Express is No. 20, Intel is No. 27, and Dell is No. 41. About the only company the two rankings agree on is HP. These brand rankings feel like a better measure of reputation to me than the Reputation Institute’s survey.
What do you think? Take our own poll. Vote for the companies you trust or admire the most. Multiple answers are allowed.
Editor’s note: I put in BMW twice by mistake in our poll, so please only vote once for BMW if you vote for it at all. I’m keeping the existing poll up rather than put up a new one and throwing away the votes that have already been cast.
Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.
Masters’ Online Exposure Increases
Day one of the Masters is underway at Augusta National and I can vouch for one thing: the streaming video is pretty decent on a small laptop over a Cingular 3G card. (My Charter cable access is out so that’s all I have right now.) Last year was the first for live video from the high-profile golf tourney held at one of the most private clubs in the U.S.; this year, live coverage by CBS for streaming on Masters.org and CBS Sportsline has expanded to about 26 hours over the four-day event. Three key holes are followed long before the on-air coverage begins via Amen Corner Live, which is sponsored by CDW and IBM, while an hour-long Masters Extra is airing before each on-air broadcast and the Driving Range is streamed from 8 a.m. to dusk.
ESPN.com: Meanwhile, a promotional deal with masters.org allows ESPN.com to piggyback onto the live coverage bu offering “direct links” and to tout its own multimedia coverage with Golf Digest and Golf World. ESPN 360 has extended video and highlight packages. ESPN Mobile TV will feature video analysis and commentary.
Extra hole: We’re getting past the point where this kind of coverage is new and exciting. It’s now expected and soon we’ll be noting when it’s not included because that will be the exception—at least where online is concerned. Mobile is still a different frontier. For instance, unlike the Final Four, which CBS simulcast on V Cast Mobile TV, the Masters will not be shown this weekend. Time to update Sling Mobile or to try another service.
Update: ATT’s Blue Room also has a Masters’ tie-in, promising coverage on “all three screens.” Same live coverage but on an AT&T-branded screen.