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Women’s Online Video Preferences Are Tamer Than Men’s
New figures from Nielsen’s new VideoCensus product reveal that women prefer mainstream media video content online, where as men prefer user generated content.
According to Ars Technica, the figures show women aged 18 to 34 were twice as likely as men of the same age group to watch network TV shows streamed from sites such as CBS.com or Hulu, where as men aged 18 to 34 were over twice as likely to check out user-generated video sites as women (YouTube and others.) The figures relate only to streamed content, and therefore excludes iTunes and downloaded content from P2P services such as BitTorrent.
Even if we discount the figures fully (Ars suggests men are more comfortable with BitTorrent therefore MSM content is not counted correctly) its a strange anomaly. Why would women prefer professional content and men preferred user content? and is it possible to obtain an answer without being completely sexist in a conclusion?
No doubt Nielsen and competing services will test the theory in the coming months. If it’s proven to be true, it may well affect the focus of sites in both spaces, and will most definitely affect the types of advertisers these sites attract.
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CBS Acquires WallStrip for $5 million
Jossip is reporting that corporate focused video blog WallStrip has been acquired by CBS News for $5 million. The report states that an announcement is expected early this week and involves WallStrip host Lindsay Campbell being the next Amanda Congdon for CBS, fronting online shows.
I spoke to some one close to the deal who confirmed Jossip’s story. The deal is said to be focused on signing Lindsay Campbell. CBS was keen to have Campbell on board and a cast iron contract meant that acquiring WallStrip was the only way they could get to her.
WallStrip as a video blog/ show has previously met with mixed revues. The dry topics and patchy scripting being pulled off only by the shining talent of Campbell. As a deal it has a sense of “What The?” about it. My source says the company has zero revenue. Campbell has talent but if this was the driving reason behind the buy, they’d better hope she can tap dance as well.
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