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The Weather Channel On The Market For $5 Billion+
Cable TV network The Weather Channel is on the market for a reported $5 billion or more, according to the NY Times.
As well as providing the leading cable weather channel, the company also has a big web presence, with Weather.com the 25th most popular site in the United States, according to Alexa. The Weather Channel provides data to a range of leading online destinations including MySpace, Yahoo and AOL and started offering mobile video forecasts with technology from Vantrix in October.
Potential buyers are said to include NBC, Comcast and News Corp.
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Long-Form Video Gaining Viewers on the Web
When it comes to Web video, short clips under three minutes still make up the vast majority of what people watch. But as the quality of video improves, more people will be willing to sit and watch streams of half-hour sitcoms, hour-long dramas, and maybe even entire movies. Already, there is some anecdotal evidence of this shift.
Move Networks—which powers the media players and back-end streaming infrastructure for ABC, ESPN360, Fox On-Demand, and the Discovery Channel—released the following data today for videos streamed from all its customers’ Websites collectively:
· So far in November, more than 100,000 new individuals are watching long-form video (anything 20 minutes or over) online each day, twice as many as in August.
· In November, the average session length is more than 50 minutes.
· In October 2007, more than 6 million people watched long form streaming video online.
· Since March 2007, Move has streamed almost 50 million hours of television.
These numbers still pale compared to actual TV, but as the growth continues they will start to attract even more advertising dollars than they do already.
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Weather Channel To Offer Mobile Video Forecasts
The Weather Channel will this week launch a new mobile video forecasts service powered by Vantrix, a content delivery startup we wrote about in September.
The new service is claimed to be a first in this space and will involve the production and streaming of over 5000 mobile video clips per day covering 100 cities, with new clips made available every 30 minutes.
During the initial pilot, the service will be available on most video-capable phones from the four largest US carriers (AT&T, Verizon, Sprint and T-Mobile), with carrier and handset coverage to be expanded after the initial trial. The videos will be encoded in H.264 which in theory should provide access to iPhones as well.
The Weather Channel will have access to 80 million handsets during the pilot program.
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