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The Weather Channel On The Market For $5 Billion+
Cable TV network The Weather Channel is on the market for a reported $5 billion or more, according to the NY Times.
As well as providing the leading cable weather channel, the company also has a big web presence, with Weather.com the 25th most popular site in the United States, according to Alexa. The Weather Channel provides data to a range of leading online destinations including MySpace, Yahoo and AOL and started offering mobile video forecasts with technology from Vantrix in October.
Potential buyers are said to include NBC, Comcast and News Corp.
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Weather Channel To Offer Mobile Video Forecasts
The Weather Channel will this week launch a new mobile video forecasts service powered by Vantrix, a content delivery startup we wrote about in September.
The new service is claimed to be a first in this space and will involve the production and streaming of over 5000 mobile video clips per day covering 100 cities, with new clips made available every 30 minutes.
During the initial pilot, the service will be available on most video-capable phones from the four largest US carriers (AT&T, Verizon, Sprint and T-Mobile), with carrier and handset coverage to be expanded after the initial trial. The videos will be encoded in H.264 which in theory should provide access to iPhones as well.
The Weather Channel will have access to 80 million handsets during the pilot program.
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