In a SEC filing, Google acknowledged that it might come out on the losing side of its $1 billion investment in AOL.
Based on our review, we believe our investment in AOL may be impaired… We will continue to review this investment for impairment in the future. There can be no assurance that impairment charges will not be required in the future, and any such amounts may be material to our Consolidated Statements of Income.
Back in April, I had pointed out that Google’s investment in AOL was worth $500 million, mostly because there were rumors that AOL was being valued at $10 billion as it was being prepped for a sale. At the time Google made an investment in AOL, its estimated value (as per deal terms) was $20 billion. Some people believe that AOL is worth less than $10 billion these days.
Apparently buying Bebo for an outrageous sum hasn’t helped prop-up the company valuation, as Time Warner gets set to bust it up. Maybe they need to hire Brett Favre as a spokesperson to get people jazzed up! As for Google - too bad they have to take the lumps. Live by the sword, die by the sword.

In a memo to employees aimed at addressing fears of an AOL/Yahoo tie-up, AOL chief Randy Falco today penned a truth for social networks:
But despite drawing large, engaged audiences, other social networks have not been able to make the experiences relevant to users and marketers alike.
That right there is the reason I’m hostile to most social networking and social networking-related startups that plan to rely on advertising: They’re depending on marketers to foot the bill while at the same tailoring their content to users that are generally hostile to or uninterested in marketing.
Falco believes that AOL’s future combination of Bebo and Platform A will solve this problem. He’s wrong. Buying more companies with cooler widgets or more users isn’t the direction the Internet is heading. We no longer need portals because we now can navigate the web for ourselves. The real opportunity for a startup in social media is making social networks relevant for advertisers — and making advertisers see social networks as an essential forum for their messages.
It might start with a technological solution, such as the one from startup ScanScount, which is trying to isolate relevant content so advertisers feel comfortable placing their brand on social and user-generated media sites, but it won’t end there. These sites, no matter how useful, need to make money. The company that figures out how to do that will be the Google of Web 2.0.

Back in December 2005, Google paid $1 billion to buy 5 percent of AOL from Time Warner, valuing AOL at a whopping $20 billion. Fast-forward to April 2008. According to The Wall Street Journal, AOL and Yahoo are in talks to combine the two companies. AOL is being valued at $10 billion for the sake of this new proposed deal.
Under the terms being discussed between Yahoo and Time Warner, the latter would fold its AOL unit into Yahoo and make a cash investment in return for about 20% of the combined entity, people familiar with the situation said. The deal, which wouldn’t include AOL’s dial-up access business, would value AOL at about $10 billion.
What that tells us:
Of course, AOL has been selling off its parts for the past few years and has raised close to around $3 billion, including the $1 billion it got from Google.


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The 700MHz auction kicks off today, and like kids waiting for Santa Claus, the technology and business publications are tense with anticipation. But FCC chairman Kevin Martin is keeping a lid on this auction, rather than post periodic updates as was done in the AWS auction in 2006.
While you wait to learn who gets the goods who gets a lump of coal, here’s a quick list of everything you need to know about the upcoming auction and why it matters. Check out all the links, because the bidding doesn’t conclude until March 24 and down payments aren’t due until April 11. You’ve got time.
And like childhood obesity, short attention spans and the general decline of Western Civilization, you can blame all of this controversy on television — the shift from analog to digital TV signals, to be exact.
