Haunted Hotel is a new mystery game. After crashing his car on the side of the road, a bewildered traveler finds himself checking in to the Haunted Hotel! Explore frightful floors full of spooky rooms to find hidden items in creepy crevices.
The other virtual shoe finally dropped today– after a year and a half of rumors, Google (GOOG) now brings us Lively, a web-driven mini-virtual world. Not a contiguous, immersive, fully user-created metaverse like Second Life, as it turns out– so it’s not really a direct competitor– but a series of virtual world chatrooms more akin to IMVU. (However, IMVU has a virtual economy of user-created content, while Lively does not, least not yet.)
On first glance, Lively seems too similar to several existing (and very large) MMOs, making it an also-ran without a key market distinguisher to be truly compelling (besides being from Google). You can stream YouTube videos in these rooms and embed rooms on websites, and it’s got appealing cartoon visuals and a fairly intuitive interface, but that’s true of numerous online worlds already out there.
Of course Google is the Net’s dominant force, but then, that probably won’t matter to the tens of millions already happy in existing virtual worlds. Without some special magic that I’m not seeing as yet, it could easily wind up being a virtual world version of Google Video, easily eclipsed by the YouTube-level dominance of Habbo Hotel/Club Penguin/Gaia Online/etc.
Of course, all this doesn’t answer the most salient question: why would a search engine company create a virtual world in the first place? Does it even fit into their larger plans? As Mel Guymon, Google’s Head of 3D Operations, suggests to Virtual World News, the real takeaway is to validate a growing market for this space. “We’re basically saying this is a real space and everyone is doing this.” Sounds like the 800 lbs. gorilla is just saying, “Me too.”
Lively image credit: Metaverse analyst Dusan Writer, who has some interesting thoughts.

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Based on publicly available data, it looks like an Internet milestone will be passed by the end of next month: World of Warcraft will lose its undisputed status as the most popular massively multiplayer online world. It’s struggling to defend that title as Habbo Hotel, the web-based, social MMO from Finland’s Sulake Corp., is nipping at its heels. Habbo just sent me news that it has logged its 100 millionth registered avatar (pictured at left), and more crucial, that Habbo “attracts close to 10 million monthly visitors to its services worldwide.”
Currently 9.5 million active monthly users, to be exact, compared to Warcraft’s last-reported 10 million subscribers — but at current growth rates, it’s easily within striking range.
“Habbo expects to exceed 10 million unique monthly users within the next 30 days given current growth rates in Habbo and in virtual worlds as a whole,” Habbo Executive Vice President Teemu Huuhtanen told me through a publicist. (In the last six months, the company reports adding 20 million new avatars through a major site redesign and waves of new content, including avatar-based celebrity appearances by “American Idol”’s Jordin Sparks and others.)
“The users want to focus on Habbo’s core,” explained Huuhtanen. “[T]hat is, being in the [virtual] hotel — as opposed to extraneous material on the home page.”
Of course, the battle may not be over: Blizzard/Vivendi might have added more subscribers since reaching 10 million last January, so stand by for updates. Meantime, check out my write-up on “The How of Habbo Hotel,” in which a Sulake executive explains how it gained Warcraft-level numbers with a much smaller budget.
Image credit: www.habbo.com. LOL embellishment by WJA.

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