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Jermaine Dupri and Island Def Jam Music Group Launch New Hip-Hop Label in Partnership with TAG Body Sprays
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Image via WikipediaIsland Def Jam Music Group
(IDJ) and Procter & Gamble’s TAG brand announce the formation of a new
hip-hop record label, TAG Records. The new label will be led by hip-hop
mogul Jermaine Dupri, who will act as president of the New York-based
venture. As president, Dupri will set the creative vision for the label and
play an integral part in identifying and developing its musical talent.
This is a milestone for the music industry as TAG Record’s artists will
be supported with a multi-million dollar marketing effort that is
unprecedented for any new artist, including television, print, radio,
digital and event marketing.
“Today, we make history in the music industry with TAG Records,” said
Jermaine Dupri, president of TAG Records. “This label is going to provide
new artists with a chance of a lifetime. New artists will receive ten times
the typical marketing support - a first in the industry. I’m hand selecting
and molding these artists to make history in hip hop.”
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