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Content Tagged knol
Google Launches Knol, The Monetizable Wikipedia
Today Google has launched Knol, its Wikipedia alternative that holds authors accountable for the articles they write. Each article is created by a team of authors who receive attribution, and are allowed to take part in a rev-share for AdSense ads on their page. Other users can submit changes, but they have to be approved by the article’s original authors before they go live on the site (it’s basically a moderated Wikipedia).
Google says that it will allow multiple people to create Knols on the same subject. Knol allows users to rate and review Knols, and will likely include ranking as part of search results so we don’t have to sift through countless articles on the same topics. You can see an example article (a Knol that tells you how to write Knols) here.
The big news here is that by assigning ownership and allowing authors to include AdSense ads on their articles, Google is effectively offering a monetary incentive to create good content. In theory, the best articles will get the most attention, and in turn the most revenue.
Unfortunately, this plan may backfire on Google. We’re going to start seeing a flurry of articles on the most popular content - expect to see dozens of biographies on Barack Obama and John McCain in the next few days. For these popular subjects the system should work well - a few lucky (and hopefully credible) articles will rise to the top, and the rest will fade away. But for less popular topics there won’t be any incentive for anyone to write anything.
Wikipedia works well because it’s almost like a charitable organization. Everyone contributes what they can in the hopes of furthering the world’s knowledge. Knol’s community will likely be far more concerned with earning money than the general welfare, which may hurt both its credibility and the amount of participation it sees from the community.
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Introducing Knol
Well, today we've announced its public launch, and we wanted to tell you a little bit more about it and how you might use it to complement your blog. Blogs are great for quickly and easily getting your latest writing out to your readers, while knols are better for when you want to write an authoritative article on a single topic. The tone is more formal, and, while it's easy to update the content and keep it fresh, knols aren't designed for continuously posting new content or threading. Know how to fix a leaky toilet, but don't want to write a blog about fixing up your house? In that case, Knol is for you. Except for the different format, you'll get all the things you've come to expect from Blogger in Knol. Like Blogger, Knol has simple web authoring tools that make it easy to collaborate, co-author, and publish. It has community features as well: Your readers will be able to add comments and rate your article, and, if you want, they'll be able to suggest edits that you can then either accept or reject. And, just like in Blogger, you can also choose to include ads from AdSense in your knols to perhaps make a little money.
One other important difference between Knol and Blogger is that Knol encourages you to reveal your true identity. Knols are meant to be authoritative articles, and, therefore, they have a strong focus on authors and their credentials. We feel that this focus will help ensure that authors get credit for their work, make the content more credible.
All in all, we think Knol will be a great new way for you to share what you know, inform people about an issue that is important to you, raise your profile as an expert in your field, and maybe even make some money from ads. Create your Knol right now for free.
Google taking on Wikipedia?
Interesting announcement from Google: Official Google Blog: Encouraging people to contribute knowledge
Google announces a tool (Knol) that’s not yet open to the public but appears to be taking on Wikipedia. The premise is different, but I think the goal is similar. They want encyclopedia like articles that are written by people in the community who know stuff about a topic. However, Google’s take appears to be to have articles that are authored by single people that will stake their own personal reputations on the articles. Though Wikipedia articles have a history, they don’t have a by-line. Knol articles do.
The likely scenario here is not that Knol will overtake Wikipedia, of course. The reality is that we’ll just have both. Seriously, Wikipedia has a ton of articles (more than 1 million in English, if I remember correctly). I don’t think that Knol, as described, will compete in sheer breadth. But, it is possible that the quality of articles that get prominent placement may be high. We’ll see when they release it.