
Cowen & Co., an industry analyst firm that specializes in covering Web services, released a statement today discussing its findings on the success of online mapping solutions.
To no one’s surprise, the analyst found that Google Maps is the de facto leader in the space, while its rivals, Yahoo Maps, MapQuest, and Live Search Maps have slipped well behind Google. According to the analyst, much of Google’s success is due to the fact that its competitors simply don’t have what it takes to keep pace.
“Since our initial survey in July 2007, innovation at (AOL’s) MapQuest and Yahoo Maps has stagnated,” and although Microsoft has improved Live Search Maps, it remains the least popular of the four top services, said Cowen and Co. “Yahoo and MapQuest do not have the resources to keep pace and are forced to aggressively monetize a declining franchise in the maps segment.”
The analysts cited Google’s Streetview and public transportation services as main reasons for its success and its continuing investment in improving its mapping solutions places it further ahead of its competitors.
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Google on Thursday announced that it has used its Gears Geolocation API to make searching for businesses and locales in your area easier on Windows Mobile devices.
According to the company, Search with My Location approximates your location based on Cell ID technology already employed by Google Maps and returns businesses in that area. If you’re looking to find the best Italian restaurants in your area, you can input “Italian restaurants” into the Search field, and it will return a list of Italian restaurants around your location. But it goes beyond businesses and restaurants. Google said that if you want to know the forecast where you are, simply type in “weather” and it will return the weather for your area.
So far, Search with My Location is only available on Windows Mobile phones for users running Internet Explorer Mobile (a full list of compatible phones can be found here) in the US and UK, but Google said that wider support will be available as it continues to enter into agreements with vendors.
To use the new service now, surf to Google.com, click the My Locations link, and get started.
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