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Content Tagged with marketing + User:jeyrb

[from bushwald] Using Twitter to build your brand: cool or creepy? | Negative Approach - CNET News.com

Dave considers Twitter for marketing - kinds weird, but valuable enough to keep using. "There are some great users like the guys from RedMonk, who have gotten so used to Twittering everything that its like having them in the room."

User:jeyrb: del.icio.us/network/jey

[from amaah] Skin-whitening adverts ignite race row in India

The whitening market in India is worth millions of pounds, with men as well as women routinely buying bleaching lotions in an effort to "improve" their complexion... standards of beauty

User:jeyrb: del.icio.us/network/jey

[from bushwald] Under The Microscope " Blog Archive " Announcing LiveDiscKit

"That may seem a bit low, but it gets quite depressing when converted to an absolute count: 288. Out of 5000 CDs given out, no more than 300 were used - perhaps giving away CDs isn't the best idea after all."

User:jeyrb: del.icio.us/network/jey

[from bushwald] Go Big Always - Anatomy of the Enterprise Octopus

This looks like the ground-work for some kind of Godin-like marketing without marketing, in addition to the other stuff it is.

User:jeyrb: del.icio.us/network/jey

[from bushwald] Compuware 2.0 Rebranding Launched — dougmcclure.net

"I'd like to see product managers, developers and delivery services folks active and encouraged to discuss how they're going to adopt Compuware 2.0 in their products." Also, see: http://www.wemakeitrockaroundtheworld.com/.

User:jeyrb: del.icio.us/network/jey

[from bushwald] Compuware 2.0 set as rebirth of company

"Also part of Compuware 2.0 is a new logo and company tagline: 'We make IT rock around the world.'"

User:jeyrb: del.icio.us/network/jey

[from bushwald] IBM Pulse Community

Wow, IBM is really going all out on the web front to market up Pulse. Good for them.

User:jeyrb: del.icio.us/network/jey

[from bushwald] Twitter / Sam Lawrence

"Why are marketing and PR agencies still separate?" I wonder this all the time.

User:jeyrb: del.icio.us/network/jey

[from bushwald] For Terracotta, a year of open source has been good for business

Interesting comments and numbers on the marketing effects of open sourcing a product. Also, see the comments on getting the sales people to not annoy open source users.

User:jeyrb: del.icio.us/network/jey

[from bushwald] Coté's Excellent Description of the Microsoft Web Rift " SmoothSpan Blog

Bob adds in some missing details to my post this morning on Astoria, SimpleDB, lock-in and SaaS stuff.

User:jeyrb: del.icio.us/network/jey

[from amaah] The Apple Product Cycle

hype cycles and reality distortion field... oldie but goodie

User:jeyrb: del.icio.us/network/jey

[from bushwald] Interview with Google's Chris DiBona [LWN.net]

"What people are really saying is: Why don't Google release more code? And I think that's a valid thing to say. I think it's kind of important they want to see Google release more code, and I agree with them."

User:jeyrb: del.icio.us/network/jey

[from amaah] "Enterprise software" is a social, not technical, phenomenon

Oldie but goodie rant by Kragen on the topic du jour. I've got a soundtrack for him: "It's the Cinderella Theory / Try these on see if they fit"

User:jeyrb: del.icio.us/network/jey

[from amaah] Some like it hot

posits that the increase in sales of hot sauces and spicy items is due to the effects of aging population and the decline of olfactory nerves and taste buds. Evidence? What about the effects of immigration and exposure to other foods?

User:jeyrb: del.icio.us/network/jey

[from amaah] The 35-Year Plan for Soul Superstardom

Sharon Jones, Darondo, and Other Soul Sensations Hit it Big After Decades. What is being branded as retro soul, with supposedly distinctive aesthetic values and retro production techniques is simply good old soul music. Audiences are responding somehow.

User:jeyrb: del.icio.us/network/jey

[from bushwald] Give your campaign a Millennial makeover

"Millennials are confident and have since they were young been told they were 'special' and 'unique,' which is a nice way of saying we are very centered on ourselves."

User:jeyrb: del.icio.us/network/jey

[from amaah] The Flop Heard Round the World

"The word 'Edsel' became synonymous with failure," Look up Edsel in Webster's dictionary. "a product, project, etc. that fails to gain public acceptance despite high expectations, costly promotional efforts, etc." a tale of human folly, corporate arrogan

User:jeyrb: del.icio.us/network/jey

[from amaah] Just the Thing to Carry Your Conscience In

Bags and stamps, baby, bags and stamps... The terminology is even in dispute: Envirosacks in the USA, Ecosacs in the UK... the environmental shell game... still every little bit matters right?

User:jeyrb: del.icio.us/network/jey

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