Earlier this evening, Apple sent out an email to Mobile Me subscribers, giving us free 60-days of service in acknowledgement of outages and poor performance that had plagued the service earlier this summer, leading to a lot of complaints. Earlier, the company had offered a free 30-day extension to MobileMe subscribers. In some ways I was a tad mollified by this latest offer.
The offer, ironically came hours after I asked people who follow me on Twitter if they were frustrated with Apple’s support. What prompted me to ask that question was that a couple of friends emailed complaining about long wait times on the phone to get help with their iPhones. One of them is a life-long Apple user and his anger was quite telling. Anyway, the replies on Twitter came thick and fast. A few had no complaints, some were willing to put up, but there were quite few who were not shy about their dissatisfaction with the support service.
These problems shouldn’t be a surprise: the company has gone from making just computers to a slew of devices, including the iPhone, a mass-market product. It has increased the number of problems that crop up with various devices, putting a lot of stress on Apple’s support system. For me personally, a visit to the Apple store typically solves all the problem — or they replace the device (iPod for example) itself. Anyway, I wanted to take a poll and get your read on Apple’s support system.

Steve Jobs, in an internal email seen by Ars Technica, makes clear that he’s upset about the botched launch of MobileMe, Apple’s new online suite of applications that has been plagued with bugs, including being flat-out unavailable to some for days at a time.
“It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store,” he says. “We all had more than enough to do, and MobileMe could have been delayed without consequence.”
Amen to that. Having been a subscriber to dot-Mac for years, I was quite upset when the service failed to work at launch. They tried to hush everyone by waiving one month’s fee, but regardless, while some parts of it are up and running, many of the problems continue.
It wasn’t till Walt Mossberg and David Pogue publicly spanked the service with their respective wet bamboo stems that Apple started to understand the magnitude of the problem.
In his email, Jobs says: “The MobileMe launch clearly demonstrates that we have more to learn about Internet services.” You can say that again. The big question in the wake of the MobileMe debacle is whether or not the company even knows how to plan for heavy load.
I have picked up some tidbits from my Internet infrastructure sources, who tell me that:
One of my sources opined that Apple clearly wasn’t too savvy about all the progress made in infrastructure over the past few years. If this insinuation is indeed true, then there is no way Apple can get over its current spate of problems. It needs a crash course in infrastructure and Internet services. Apple’s problem is that it doesn’t seem to have recognized the fact that it’s in the business of network-enabled hardware.
The looks, UI and edge devices are only as good as the networking experience — whether it comes from Apple or from its partners. MobileMe could just be the canary in the coal mine as far as the Cupertino Kingdom is concerned. MobileMe isn’t that big a portion of their revenues right now, but what happens when the problems hit the iTunes store? Imagine the uproar when your 3G connections slow to a crawl because AT&T’s wireless backhaul can’t handle the traffic surge.
It might not be a problem of Apple’s making but the company will face the brunt of the backlash. Remember, most of us instinctively blame the device first, then curse the carrier.

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