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con gli Scuola Furano duo di gorizia molto funk, molto dance, molto ‘80 con un carico di stile impressionante e mai banale.

sulle loro tracce:

• www.scuolafurano.com
• myspace.com/scuolafurano

The traditional media organizations may have structural inefficiencies - middle management bloat for instance - but they do one thing right - aggregate and package content for large audiences and mass consumption.

The ever thoughtful Nicholas Carr, in his latest column in The Guardian draws that parallel, and points out that just like in the old world, on the web big are getting bigger, using examples of Wikipedia, MySpace and Google.

In the end, though, the Internet seems to be following the same pattern that has always characterized popular media. A few huge outlets come to dominate readership and viewership and smaller, more specialized ones are consigned to the periphery.

But this is where the similarities end. Traditionalists try and keep the audiences locked into their content, while folks like Google and Wikipedia are spring boards for people to continue their journey. Nevertheless, Carr’s argument holds true today, though I believe that in the future, the big-getting-bigger model is going to mutate - just a tad!

The diversity of content (web or video) increases, the focus will shift on density - in other words on specialized focus areas that aggregate highly focused content. Sort of like the shift from broadcast channels to cable TV channels, settling at a happy medium between the big-n-bigger and the so-called long tail. (Robert Young called it the Fat Belly.)

For some of the young new media start-ups, it is a vital lesson, one I argued for in my column for Business 2.0 about the Hyper Aggregators – websites that aggregate content from aggregators like YouTube and Flickr – for easy and quick consumption of copious amount of information.

“Since the dawn of the Web, we’ve been plagued by too much information and too little time to consume it. It’s impossible to keep up with dozens of social networks, millions of videos, and thousands of blogs. Hyper-aggregation is simply a way to do in the new-media world what old media has done for centuries: neatly package information.”

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YouTube, iTunes, MySpace… whatever the consumer web service might be - are all beneficiaries of the easy availability of always-on, broadband connections. At the end of 2006, globally there were 281 million broadband subscribers, and that number is likely to grow higher.

This broadband boomlet has pulled the telecom industry out of its slump, and now we are beginning to see signs that even hardware makers - some, not all - are beginning to show gains. North American service providers - phone companies and cable operators - had capital expenditure of $68.6 billion in 2006 up 8%, according to Infonetics Research, a Campbell, Calif.-based research group. The entire ecosystem - from optical component makers to router vendors to cellular gear makers have seen an increase in their revenues.

Infonetics’ analyst Stéphane Téral believes that this investment cycle is going to continue because everyone-is-in-everyone-else’s business. Cable companies selling phone service, and phone companies selling television service. This mash-up of media, Internet, telecom and traditional IT is going to keep the spending going at least through 2010 when it is likely to hit $76.7 billion.

The big spenders are AT&T, Sprint-Nextel and Verizon - accounting for nearly 61% of the total spending. It is still not clear if all this spending is going to pay off. From 2006-to-2010, the North American capital expenditures will be $369.6 billion.

Update: Broadband Reports points to another report that says telecoms are not spending as much, and 2007 will see a nominal increase, to about $41 billion, mostly because of increase in the IPTV-related spending. The data doesn’t include cable companies and is  phone-company related spending only.

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Michael Eisner’s Prom Queen has a new home: MySpace. The site will have a twelve-hour exclusive on each episode of the show, which should be a shot in the arm for MySpace Video.

Traffic to the popular social network’s video section has been meandering in the #2 spot for a long time, failing to gain ground on YouTube, according to data just released by Compete, a web analysis company. This is the second month in a row that MySpace has lost market share, according to Compete.com data, though other traffic measurement services don’t seem to indicate such.

In an interview with Liz Gannes over on NewTeeVee, Eisner shares his thoughts on online video revolution. “I don’t look at it as web content. It is being distributed in a different mode. Hopefully [people] will forget whether it’s sitting on their lap or on a screen or on a desk, they’ll just be engaged in what the characters are saying. ” You can read the full interview here.

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Web traffic analyst firm Comscore has released their numbers for July and the most striking finding was that traffic to MySpace Video has doubled since June. Prime competitor YouTube saw a 20% increase according to Comscore, putting the site in the top 50 sites visited on the web. Still leading the online video pack? Yahoo! Video, with 21.1 million visitors, up 28-percent from June.

Traffic numbers are a real stab in the dark, and the last time we reported on Comscore numbers it was regarding Del.icio.us. Comscore showed a decline in the site’s traffic, owner Yahoo! insisted that the data was incorrect and Hitwise backed up Yahoo! statements with numbers last week.

What to make of it all? Well, throw in a giant grain of salt, but there are some tentative conclusions you could draw here. I think it’s an interesting quantification of the impact of MySpace’s video play, launched in January in competition with third party video services like YouTube. It also shows that those MySpace’s actions that have hurt the viral nature of third party services in the MySpace ecosystem have not stopped YouTube from seeing continued growth. You have to wonder about other companies launching today though, with MySpace being a less hospitable environment than it was when YouTube took off.

Ultimately though, just as the much beloved Flickr is far smaller still that the legacy site Yahoo! Photos (which is almost 10 times larger), so too is Yahoo! Videos the silent leader at the top of the heap while everyone is talking about the spread of innovation amongst its smaller competitors.

A related study by research firm InStat last week argued that they expect the market for online video to grow to ten times its current size over the next 5 years. Who will be the major players in that market? It may be tough for any particular feature set to overcome the momentum of the early movers. Will they be able to monetize their positions? The future of online video certainly looks like a fight. See also this morning’s post on the new partnership between three video startups, Eyespot, Blip.tv and Veoh.

Tags: TechCrunch, Web2.0, , Comscore, video, Yahoo, Youtube, MySpace