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Here Come The New iPhone Apps

iphone-apps.png

As Apple gears up for the launch of its 3G iPhone, outside developers and startups are finally going to get to sell or give away their own applications that run natively on the phone (as opposed to being optimized for the Safari browser, as are most legal, third-party apps today). These apps, which are built on the iPhone SDK announced last March, will be distributed through the upcoming iPhone App Store (which apparently won’t launch for a few weeks). These apps will have some limitations (you can only run one app at a time and VOIP services only work via WiFi, for instance), but they will also bring a lot of innovation to the iPhone.

We’ve been tracking some of these announcements as companies prepare to unveil their new iPhone apps. They are listed below. There is a good chance more will be announced on stage during Steve Jobs’ keynote today. We will update as we learn more. Please let us know which ones we missed in comments.

Zenbe Lists: Webmail service Zenbe (reviewed here) is testing the iPhone development environment with a to-do list application that can be used to keep track of your chores and collaborate with friends and coworkers. Create task lists, check off items, and sync them with your contacts. Lists can be sent to your friends via email and accessed through the browser when sitting at a desktop computer. The Lists application won’t be integrated with Zenbe’s main email app, at least to start.

supermonkeyball-iphone.pngSuper Monkey Ball: It took Sega two weeks to create a version of its popular video game for the iPhone. It will cost $9.99 at the iPhone App Store. Players use the built-in accelerometer to move the character.

The Associated Press: New app will retrieve local news based on your location. Also links every iPhone with the app to the AP so citizen journalists can send in photos taken on their iPhones of breaking events, as well as text commentary.

typepad-iphone.pngSix Apart (TypePad): Blogging from you iPhone? An iPhone announcement from Six Apart is expected today. More details as we get them. Update: Six Apart’s iPhone app lets you blog from your iPhone and add photos taken with the phone’s camera. It makes it easy to create micro-blog posts around a photo by adding a title, category and text. This app will be free for Typepad users. See how Six Apart CEO Chris Alden tried valiantly not to answer Mike’s questions on video when he was cornered right before the Apple keynote:

Pangea Software (Enigmo and Croman Rally): Two games for the iPhone that will cost $9.99 each. Enigmo is a touch-based puzzle game where you move drops of water around with your finger. Croman Rally is a race game with Flinstone-style cars that players control with the iPhone’s accelerometer.

iphone-piano.pngCow Music: Built by a single developer, Mark terry, in his time, the app is called Band. It lets you play virtual instruments on the iphone and create music. Instruments include piano, drums, guitars. You play the instruments by banging (lightly) on the iPhone.

MLB.com’s At Bat: Shows stats and video highlights of baseball games.

Modality: An anatomy app for medical students. The app is filled with anatomy drawings and images linked to Google and Wikipedia for more detailed information.

MIMvista: Another tool for doctors to view CT scans and PET scans on their iPhones.

Digital Legends Entertainment: Another game that took two days to port to the iPhone. Will be available in September.

sling-iphone.pngSlingPlayer Mobile: You will soon be able to watch TV on your iPhone. Just like a Slingbox that let’s you access your TV from anywhere around the world, Sling Media is creating a version of its SlingPlayer Mobile app for the iPhone. That means theoretically you could watch all the channels you have at home on your iPhone, as long as the Internet connection is strong enough to stream the video.

Loopt: The social mobile network is expected to announce an iPhone version of its app. Loopt shows you where your friends are based on GPS and other location-tracking technologies. Loopt is already available on many Sprint and Verizon phones. With the iPhone, it will add AT&T to its roster.

phanfare-still.pngPhanfare: Take pictures on your iPhone, add captions, and share them as slideshows on the Web. Phanfare is launching its iPhone version today.

Whrrl: Another mobile social network geared at sharing opinions and reviews of local establishments with your friends. The company behind Whrrl, Pelago, was is part of Kleiner Perkins’ iFund. (Read our review here).

Citysense: Nightlife tracker. Let’s you see the city’s hot spots by showing heat maps of where people are via their cell phones and other signal-emitting mobile devices. Only available in San Francisco for now. A demo app for Sense Networks.

iCall: VOIP on your iPhone. We covered it here.

Glide 3.0: It’s your desktop on your iPhone.

eBay: We’re not sure what eBay has up its sleeve either, but Mike caught up with an eBay executive at the Moscone center who sounded like had something to hide:

Update: Turns out eBay developed an auctions app for the iPhone. From Mike’s liveblog notes: “They’re showing home screen with search, avatar and a number of navigation items.”

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Kooaba: Point your iPhone camera at a movie poster and get movie details and show times Cool visual-recognition app

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Whrrl: Map and Mobile-Centric Social Reviews

Sometimes products are easy to sum up in single sentences, sometimes they are most definitely not. Whrrl, a new site by Pelago, is one of those that eludes definition. Hence, Pelago’s need to describe it unhelpfully as “a seamlessly integrated Web and mobile experience that is social, useful, and fun” (I admit, my headline’s not that much better).

Let’s start with the fundamentals and go from there. Whrrl is at heart a social network, as are many websites we see these days. But it’s a social network with a purpose (or, several related purposes, as we shall see). Members primarily use Whrrl to share their opinions and knowledge about local outfits, such as restaurants, bars, retail stores, and hotels. In the spirit of Yelp, users can find basic information about establishments and then, more importantly, share reviews of them (with brief descriptions and a star rating system). You can also write simple notes that correspond with particular locations, notes you can choose to share with all Whrrl members or just your friends.

Whrrl is also a mapping service of all the establishments that can be reviewed. After signing up for the site, half your screen will be dedicated to an interactive map provided by Google on top of which Pelago has dropped identifiers for your local establishments. Scan the map to find local outfits and click on their dots to pull up reviews and basic information about them. If a certain store or restaurant has been reviewed favorably or unfavorably overall, its dot on the map will indicate that fact. Opt to see indicators for establishments that have only been reviewed by your friends, or choose to view the map aggregating everyone’s contributions.

If you don’t want to find establishments using a map, you can use the Whrrl Sifter tool to perform a keyword search and then specify criteria (e.g, cheap, open now, baked goods, within 5 miles). No matter how you explore local destinations, Whrrl is intended primarily to help you share your experiences with friends. If you click on someone’s name anywhere that it is referenced, you’ll be shown on the map some of the places they have reviewed or rated.

Whrrl is also a mobile application for two main reasons: Pelago provides a full-featured version of the site for mobile devices, and soon you will be able to track your friends via GPS (if they let you). While most of the reviewing will take place on a computer (since many people don’t have mobile devices that make typing easy) you can access the site’s reviews on a map using your handheld. This makes it easier to figure out where to eat when you’re already out on the town. You can also post images and receive alerts about your friends activities from your phone. If your friend rates a place nearby, you can bookmark it for later.

As for the GPS, Whrll will be competing with other tracking services like Loopt to provide a way for your friends to find out where you are currently located. If you install the software on your phone and choose to share your location with friends on a white list, they will be able to see you real time on Whrrl’s map. Pelago says they have been working on a patented probablistic model to ensure that people’s locations are reported accurately. The system will report the actual establishments your friends are at, so you don’t even need to look at a map. The GPS functionality is all optional of course, and if you turn it on, the software on your phone will even ask you from time to time whether you still want it on. This is to prevent someone from tracking you without your knowledge.

As for the future of Whrrl, the company is adding more support for events. Currently you can use the system to tell your friends when you’ll be at a certain location. In the future, there will be more information in Whrrl associated with events (you’ll be able to add reviews of them, for instance). Pelago is also working on more ways to get information into the system. They contracted out to a team in the Philippines to manually collect all of the basic information about food and drink establishments currently in Whrrl. In the future, they will collect more information about non-restaurant establishments and eventually will turn the system into a wiki of sorts so users can edit most everything.

Pelago raised $7.4 million last November from Kleiner Perkins Caufield & Byers, Amazon founder Jeff Bezos, and Trilogy Equity Partners. They are currently running a promotion campaign with American Eagle to get the word out to Whrrl’s target demographic, 18 to late 20 year olds. Robert Scoble recently recorded an interview with Pelago CEO Jeff Holden.

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