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Content Tagged with personalization + Google

Posted by Marissa Mayer, VP, Search Products & User Experience

Did you notice the chrome tulips on Google's homepage today? They are part of a special Google doodle done by renowned artist Jeff Koons. And that isn't the only art appearing anew on Google today. As part of our iGoogle Artists project, we have collaborated with almost 70 artists in 17 countries on 6 continents to create special iGoogle themes -- works of art that appeal to all ages and interests. Artists, designers and other notables involved include Jeff Koons, Dale Chihuly, Coldplay, Diane von Furstenberg, Dolce & Gabbana, Yann Arthus-Bertrand, Michael Graves, Philippe Starck, Robert Mankoff, Mark Morris, Oscar de la Renta, Anne Geddes and Tory Burch. While the list of those who have contributed themes is impressive (I've only listed 1/5th(!) of the artists here), even more impressive is the art itself -- it's spectacularly beautiful!

Until now, iGoogle has been about getting the content you want on your homepage. The iGoogle artist themes take personalization to the next level -- allowing you to select world-class art that really reflects your personality for your pages. It's what happens when great art meets technology.

As part of our launch, we will be holding an outdoor art gallery this weekend in New York's Meatpacking District, where on Thursday, Friday, and Saturday nights the art from the iGoogle artists project will be projected on the buildings, sidewalks, and streets. This is a map of where you can find the display. We will post video of the event on YouTube.

Check it out. The art speaks for itself. Select your iGoogle artist theme today at www.google.com/artistthemes!

Posted by Jane Horvath, Senior Privacy Counsel

Online privacy isn’t always an easy thing to understand—or to explain. When I recently joined the company, I was happy to learn that Google was continuing with the effort to make our privacy practices (and your choices) even clearer and more accessible. We are using YouTube to post videos that explain how, when, and why we collect information about searches, and how you can protect your privacy while using our search engine.

If you watched the first privacy video, you learned about some of the information we collect (IP addresses, cookies, and search queries) and how we use this information to improve your search experience as well as prevent against fraud and other abuses. We appreciated all of the feedback we got in response to the first video.

In response to your requests for more detailed information, in our second video we're offering a closer look at personalization and the privacy tools available when you choose to personalize your search. Personalization has been an area that raises concerns about privacy, and we want you to understand how we personalize search results while protecting your privacy.

As the video explains, search algorithms that are designed to take your personal preferences into account, including the things you search for and the sites you visit, have better odds of delivering useful results for you. So if you’ve been checking out sites about the Louvre and you search for [Paris], you’re more likely to get results about the French capital than the celebrity heiress. The privacy tools we’ve designed — such as “pause” and “remove” buttons — help put you in control of personalization.

So sit back, take a look, and then tell us what you think about this video (and the earlier one too). We look forward to hearing from you.

Posted by Sep Kamvar, Engineering Lead for Personalization

Sometimes I think I know a lot. I can code like a champ and also know the difference between a Monet and a Manet. But on closer inspection, maybe I don't know very much at all. When it comes to fine wines, for instance, I can't tell the difference between Châteauneuf-du-Pape and Chateau-de-Cardboard, and if you asked me who played in the Super Bowl last year, I'd probably say the Dolphins. And lots of people at Google are like me: we know some things, and have some good ideas, but we certainly don't know everything or have all the good ideas.

So when we designed iGoogle, our personalized homepage, we baked that recognition right in to the product by developing the Google Gadgets API. Google Gadgets are applications that developers can create and anyone can embed into their iGoogle homepage or their own website. In the year and a half since we launched Google Gadgets, we've seen a lot of growth in this program. The developer community has created thousands of gadgets, and the top gadgets get tens of millions of pageviews per week. This is great for our developers, as iGoogle gives the gadgets broad distribution, and it's great for our iGoogle users, as they benefit from a richer variety of options for their personalized homepage. There have been some really interesting gadgets created, from to-do lists to Zelda, from a pair of eyes that follow your mouse around the screen to an entire customer relationship management (CRM) application.

We've been hearing from a lot of gadget developers that they'd like to spend more time developing if they could, and we've been thinking about ways to help them do that. To that end, we're happy to announce Google Gadget Ventures, a new pilot program that will help fund third-party gadget development and gadget-related businesses. We plan to offer two types of funding: $5,000 grants for gadget developers who want to invest time making their already successful gadget even better, and $100,000 seed investments for new gadget-related businesses. For now, applications are restricted to gadget developers who have more than 250,000 pageviews per week on their gadget.

Our hope with Google Gadget Ventures is to help create an ecosystem where developers can spend more time doing what they love -- building great gadgets. You'll find more details on how to apply on Tom's post on the Google Code Blog and the Google Gadget Ventures web page. I'm extremely excited to see what you all come up with!

Posted by Marissa Mayer, VP Search Products & User Experience

Back in 2001, Eric asked for a brainstorm of a few "splashy" ideas in search. A designer and product manager at the time, I made a few mockups -- one of which was for 'universal search.' It was a sample search results page for Britney Spears that, in addition to web results, also had news, images, and groups results right on the same page. Even then, we could see that people could easily become overwhelmed with the number of different search tools available on Google -- let alone those that would be created over the next few years. This proliferation of tools, while useful, has outgrown the old model of search. We want to help you find the very best answer, even if you don't know where to look.

That mockup and early observations were the motivation behind the universal search effort we announced earlier today. And while that Britney Spears mockup was the start of Google's universal search vision, it was instantly obvious that this would be one of the biggest architectural, ranking, and interface challenges we would face at Google. Over several years, with the help of more than 100 people, we've built the infrastructure, search algorithms, and presentation mechanisms to provide what we see as just the first step in the evolution toward universal search. Today, we're making that first step available on google.com by launching the new architecture and using it to blend content from Images, Maps, Books, Video, and News into our web results.

With universal search, we're attempting to break down the walls that traditionally separated our various search properties and integrate the vast amounts of information available into one simple set of search results.

Here are a few of my favorite searches that show off the power of universal search:

• steve jobs
• darth vader
• nosferatu

In addition, we've rolled out a few new navigation elements and experimental features to help our users better navigate our site and find the information they're looking for. These include contextual navigation links above the search results that help users "drill down" to specific types of information. For instance, developers who search for [python] will see links for "web," "blogs," "books," "groups," and "code," whereas [downtown los angeles] will show a different set of links. Also, in terms of integration and navigation, today we introduced a new universal navigation bar at the top of all Google web pages to provide easier navigation to your favorite Google products, such as Gmail.

While today's releases are big steps in making the world's information more easily accessible, these are just the beginning steps toward the universal search vision. Stay tuned!

Posted by Peter Colijn, Software Engineer

Don't you think that calendars should be more than lists of appointments and meetings? Well, we think an online calendar should be filled with what interests you most, which is why we just unveiled the Google Calendar gallery. Those of you with Google accounts and your friends (who might not have one) can create, share and save your favorite upcoming events directly in Google Calendar. Now you can find all sorts of interesting schedules to add to yours, like these:

Atlantic Records - See your favorite musical artist's concert schedules.
Cordless Records - Find out where the latest independent artists are playing.
TLC - Keep up to date on new shows on the TLC Channel.
Disney - Plan your family vacation around special events at Disneyland.
Eventful - Track fun events in your local area.
Jambase - Know which live music acts are coming to your area.
NBA - Follow your favorite basketball team, and never miss a game.
Netflix - Find out when your favorite new movies are available on DVD.
Orbitz Deals - See special travel deals next to your personal calendar.
Zvents - Gather ideas for things to do this weekend.

The new Google Calendar gallery makes it easy to fill your days with events that you care about and don't want to forget. So take a look around and see if there's something that interests you. Maybe you can even find a perfect excuse to duck out of the office a bit early on Friday. We won't tell!

Posted by Yu Chen, Software Engineer

As part of the personalization team, I'm pretty addicted to looking at my search history for interesting patterns. So I decided to go a step further and write a script to pull together some stats about how I was searching. We thought other people might like to see this sort of thing too, so today we launched a Trends feature that gives you a look at a list of your top searches and clicks and other info about your search activity.

To use it, you have to turn on Personalized Search and be signed in to your Google Account while you search. (If you don't have a Google Account, it's easy to create one for free.) Just click the "Trends" link on your Search History page, or go directly to your Trends.

Posted by Payam Shodjai, Product Manager for Personalization

I'll probably visit more than 100 web pages today, and so will hundreds of millions of people. Printed and bound together, the web pages you'll visit in just one day are probably bigger than the book sitting on your night table. Over the next month alone, that's an entire bookcase full! The idea of having access to this virtual library of information has always fascinated me. Imagine being able to search over the full text of pages you've visited online and finding that one particular quote you remember reading somewhere months ago. Imagine always knowing exactly where you saw something online, like that priceless YouTube video of your friend attempting to perform dance moves from a bygone age. Better yet, imagine having this wealth of information work for you to make searching for new information easier and faster.

Today, we're pleased to announce the launch of Web History, a new feature for Google Account users that makes it easy to view and search across the pages you've visited. If you remember seeing something online, you'll be able to find it faster and from any computer with Web History. Web History lets you look back in time, revisit the sites you've browsed, and search over the full text of pages you've seen. It's your slice of the web, at your fingertips.

How does Web History work? All you need is a Google Account and the Google Toolbar with PageRank enabled. The Toolbar, as part of your browser, helps us associate the pages you visit with your Google Account. If you're currently a Search History user, you'll notice that we've renamed Search History to Web History to reflect this new functionality. To sign up for Web History, visit http://www.google.com/history.

Posted by Jessica Ewing, Product Manager

Whenever I get a new cell phone, the first thing I do is change the background theme. It seems like such a small thing, but for whatever reason adding a beach or a dancing pig or something else makes me feel like it's my own.

We wanted to offer you a way to add some personality to your Google homepage, too, but we had to ask ourselves some tough questions. How do we add personality without taking away from the information? How do we make sure people don't get sick of looking at the same theme every day?

Today we're releasing six themes for the personalized homepage that try to solve these challenges: a city, a teahouse (super cute -- this one is my favorite), a winter scene, a sky, a beach and a bus stop. All of our themes are dynamic: they change with your own local time of day, current weather conditions or season. If you add the beach theme, for example (changes with time of day), it will ask you for your Zip code and adjust itself to match your local sunrise and sunset times. So if you happen to be stuck in a windowless office, you can at least crack open a cold one and watch the sun set over your desktop.

You can add a theme by first setting up a personalized homepage. One your homepage is set up, click the "Select Theme" link on the right-hand side of the page. From there you can choose between the classic theme and the six new themes we've designed. We hope this feature makes the Google homepage feel a little more like, well, home.

We implemented our themes using a CSS framework so we can scale, and plan to push out many new themes beyond these six. So tell us what themes you want to see.

Posted by Abhijit Kalamkar, Software Engineer

Today Google's mobile web services get a bit more worldly: We've just added a raft of new languages to the pocket-sized versions of Gmail, News, and Personalized Home. Along with U.S. and U.K. English, French, Italian, German, Spanish, Dutch, Russian, Chinese, and Turkish interfaces to most of these products.

If you've already used any of Google's products on your mobile device (like Maps), you know it's a great way to stay connected to the Internet, even if your PC is miles away. What's handy about these three products in particular is that they keep you in touch with the information that matters most to you.

Personalized Home, for instance, displays the same customized content as your personalized Google homepage on the PC, but in a phone-friendly format that's easy to read and navigate. (If you've been looking for a fast, easy way to view any feed via your phone, here it is.)

Then there's Gmail. If you've ever been on the road, desperate to remember something like a flight confirmation number that's stashed in your inbox, or directions to a party you were sure you could remember, this mobile version of Gmail lets you quickly search, read, and reply to email wherever you are. (And note the nifty mobile-specific features we've added, like Gmail's ability to directly call buddies in your contact list.)

News can get personal, too: now you can search across mobile news sources to reel in the latest news on whatever subject you're a fan of, whether it's 'arsenal football' or just all things 'macintosh' -- wherever and whenever. So give 'em all a whirl -- visit Google in your mobile phone's browser, and click the News, Gmail, or Personalized Home links.

You might just discover the little communications device in your pocket has just become a whole lot more valuable.

Posted by Justin Voskuhl, Software Engineer

Here in the Kirkland, we've had one of the rainiest winters in a long time, giving me extra time to work on the latest release of the Google Toolbar for Firefox. Today, we're happy to release the beta version of Google Toolbar 2 for Firefox. If you were wondering what we were doing with that extra time indoors, Toolbar for Firefox is available for Windows, Mac, and Linux -- and in 16 languages.

This new release includes feed integration with the Google Personalized Homepage and a number of other feed readers. We've made searching better by including previous queries, spelling corrections, and suggestions for popular choices. Gmail fans might appreciate having the mailto: links in Firefox open a compose window in Gmail -– no more copying and pasting email addresses. And to combat the ever-increasing threat of phishing, we've integrated the Safe Browsing extension into Toolbar to alert you when a page is trying to steal sensitive information. Check out everything in the new Toolbar here.

As a dedicated Firefox user, I think that the latest version enhances an already innovative browser. Meanwhile, you IE Toolbar 4 fans may notice that the feature sets aren't identical. That's because Firefox and IE users have different needs. Rest assured that we're working to get the most popular features in both versions.

Here's my new customized Firefox Toolbar, showing my Google Personalized Homepage (built from feeds I discovered using the feed feature). It also gives me history, popular queries, and query corrections in my search box, which I moved to the upper right with the new custom layout.

Posted by Krishna Bharat, Creator, Google News

We're taking Google News out of beta! When we launched the English-language edition in September 2002, we entered untested waters with a grand experiment in news browsing - using computers to organize the world's news in real time and providing a bird's eye view of what's being reported on virtually any topic. By presenting news "clusters" (related articles in a group), we thought it would encourage readers to get a broader perspective by digging deeper into the news -- reading ten articles instead of one, perhaps -- and then gain a better understanding of the issues, which could ultimately benefit society. A bit more than three years later, we offer 22 regional editions in 10 languages, and have a better sense of how people use Google News.

We've certainly gotten a lot of feedback from both readers and editors. For example, readers told us they loved the news clusters but they didn't want press releases on the home page (although they are still useful to have in the search results). A major area we wanted to address was personalization. We offered email alerts, as well as the ability for users to create a personalized page, but many users don't have the time to specify exactly what they want. So today we're adding a way to automatically recommend stories for users with Personalized Search.

Here's how it works: You can sign up for Personalized Search to view and manage your history of news searches and the articles you've read. When you're signed in to your Google Account, you'll receive recommended news stories based on the previous stories you've read. These recommendations will be highlighted just below the top news stories on the page, in a clearly marked section. You can also get a full page of recommended stories by clicking on the section. All of this is done automatically using algorithms. For example, we might recommend news stories to you that many other users have read, especially when you and they have read similar stories in the past. We've also added a section to show you the most popular stories in the Google News edition you are viewing (e.g., U.S.). Now you can see the top stories being published by editors across the web, as well as other stories popular with readers, plus topics that you track or are interested in -- all on one page.

Google News has matured a great deal, and we're proud to see it graduate from its beta status. Much remains to be done, and as always, we have many exciting ideas that we intend to take forward. Meanwhile, as the saying goes, if you don't like the news, go out and make some of your own. Or just keep reading Google News.

Posted by Adam Sah, Software Engineer

The personalized homepage was created to bring together the stuff that interests you from across the web. From an engineering perspective, this became an opportunity to create a framework for all types of content and information. Supporting RSS and Atom feeds was one step in that direction, and today we're excited to start supporting richer web apps as well. With the Google Homepage API, developers can now create modules for the personalized homepage. It's designed to be flexible and easy to use, and you don't need to download anything to create a module. To get the ball rolling, the team's created a few modules to add to the directory. So check these out and get started creating your own.