Some interesting new figures have been released by eMarketer today that shows that podcasts are taking off in both traffic and revenue, and the outlook is even better again.
The general view on podcasting is that it had been passed by as video became the hot vertical, particularly as earlier iPod’s gave way to new players that supported video as well as audio. These figures would suggest that there’s a lot of growth still to be had in the podcasting sector.
According to eMarketer, the total podcast audience in the United States was 18.5 million in 2007 and will rise to 65 million in 2012. “Active listeners” (defined as people who download more than one podcast) were 6.5 million in 2007 and expected to be 25 million in 2012.
The revenue figures will bring a smile to any VC firm with investments in the sector. Advertising in 2007 hit $165 million and is expected to grow to $435 million in 2012.
One interesting aside was eMarketer attributing the growth to podcasts being promoted by the mainstream media. What they didn’t add is that many of the top lists globally on iTunes today also have a strong presence from those very sources; while greater awareness of podcasting is growing the overall market for podcasts, the mainstream media is taking a big slice of the pie.
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TeXtra, a tech news video show hosted by former TechCrunch writer Natali Del Conte, may be shutting down well shy of its first birthday this upcoming February 13. That’s because CNET has poached Natali away from Podshow, which owns TeXtra.
Del Conte, pictured right, will be moving from San Francisco to New York and joining the CNET TV team with a new news show, she says. It won’t be like TeXtra and a number of other tech news shows (webbalert, Rocketboom, PopSnap, Geekbrief, CommandN, etc.) that she describes as “camera, girl, news.” She’s not saying much about the format of the new show, other than it will be much different than TeXtra. She’ll cover CES in January for CNET, and the new show will start in February 2008.
The Textra show will likely be shut down - Podshow will not be looking for a replacement for Del Conte. They’ve had 101 shows so far, not including the highly entertaining outtake episodes.
There are a lot of rumors about Podshow floating around right now. The company has yet to have a bona fide hit and is reportedly talking to numerous venture capitalists about raising a third round of financing. The nearly $24 million they’ve raised in two rounds of financing may be running dry.
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Former Six Apart Europe head and well known French Web 2.0 entrepreneur Loic Lemeur relocated to San Francisco recently to build a new startup, and thanks to Robert Scoble we now know what it is: “video Twitter.”
Lemeur himself is documenting his startup every day on YouTube here. It’s not riveting content but listening to a non-American view on building a startup is refreshing at times.
Scoble also notes in the same post that Podtech has some big news coming up; one rumor doing the rounds is that Podtech video’s will be syndicated on some form of television station, presumably a cable one. Podtech competitor Podshow recently started distributing shows via TiVo.
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