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Apple logic 8

ProImage by • Morula • via Flickr

Logic Pro 8

Logic Pro 8 is the center of Logic Studio, featuring a redesigned interface that makes it easier than ever to write, record, edit, and mix your music. Learn more

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MainStage

Introducing your new live rig with a revolutionary interface designed to let you bring software instruments and effects to the stage. Learn more

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Soundtrack Pro 2

Create cinematic sound with powerful editing tools, surround mixing, and a streamlined design that lets you fly through audio post-production for picture. Learn more

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Studio Instruments

Produce and play nearly any sound imaginable with the largest set of instrument plug-ins available in a single box. Learn more

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Studio Effects

From vintage compressors to amp models, 80 effect plug-ins give you a wide variety of ways to craft distinctive sound. Learn more

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Studio Sound Library

18,000 Apple Loops, 2400 channel strip settings, and 1300 sampled instruments provide infinite possibilities for making your music. Learn more


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podcast: Pro Audio Matrix

Man Is my Life Boring but these guys are me

I never thought what i did was as boring as these guys make it. Now to a certin degree its all about the equipment but to me it was always about the sound.

YouTube - Technical Maintenance Minute: Pro Tools

podcast: Pro Audio Matrix

Decline In Music Sales From Rolling Stone, Very Long Post.

I picked up this story on digg and i noticed there was no comments posted. This is because you couldn’t post any so i wanted to give you the full article and the ability to post a comment which i don’t like commenting negative views on digg because they bury you the minute you have something bad to say. I say keep all bad and good, voting seems to work in favor of the majority and im not with the majority.

The original article can be found here @ Rolling Stone

The Record Industry’s Decline
Record sales are tanking, and there’s no hope in sight: How it all went wrong

Brian Hiatt and Evan Serpick

Posted Jun 19, 2007 2:29 PM
This is the first part of a two-part series on the decline of the record industry. Today we’re including Brian Hiatt and Evan Serpick’s report on where the music business went wrong, from the current issue of Rolling Stone, as well as an interactive graphic illustrating the industry’s slide. Tomorrow, check back with RollingStone.com for interviews with industry leaders on the future of the music business.music industry decline

For the music industry, it was a rare bit of good news: Linkin Park’s new album sold 623,000 copies in its first week this May — the strongest debut of the year. But it wasn’t nearly enough. That same month, the band’s record company, Warner Music Group, announced that it would lay off 400 people, and its stock price lingered at fifty-eight percent of its peak from last June.

Overall CD sales have plummeted sixteen percent for the year so far — and that’s after seven years of near-constant erosion. In the face of widespread piracy, consumers’ growing preference for low-profit-margin digital singles over albums, and other woes, the record business has plunged into a historic decline.

The major labels are struggling to reinvent their business models, even as some wonder whether it’s too late. “The record business is over,” says music attorney Peter Paterno, who represents Metallica and Dr. Dre. “The labels have wonderful assets — they just can’t make any money off them.” One senior music-industry source who requested anonymity went further: “Here we have a business that’s dying. There won’t be any major labels pretty soon.”

In 2000, U.S. consumers bought 785.1 million albums; last year, they bought 588.2 million (a figure that includes both CDs and downloaded albums), according to Nielsen SoundScan. In 2000, the ten top-selling albums in the U.S. sold a combined 60 million copies; in 2006, the top ten sold just 25 million. Digital sales are growing — fans bought 582 million digital singles last year, up sixty-five percent from 2005, and purchased $600 million worth of ringtones — but the new revenue sources aren’t making up for the shortfall.

More than 5,000 record-company employees have been laid off since 2000. The number of major labels dropped from five to four when Sony Music Entertainment and BMG Entertainment merged in 2004 — and two of the remaining companies, EMI and Warner, have flirted with their own merger for years.

About 2,700 record stores have closed across the country since 2003, according to the research group Almighty Institute of Music Retail. Last year the eighty-nine-store Tower Records chain, which represented 2.5 percent of overall retail sales, went out of business, and Musicland, which operated more than 800 stores under the Sam Goody brand, among others, filed for bankruptcy. Around sixty-five percent of all music sales now take place in big-box stores such as Wal-Mart and Best Buy, which carry fewer titles than specialty stores and put less effort behind promoting new artists.

Just a few years ago, many industry executives thought their problems could be solved by bigger hits. “There wasn’t anything a good hit couldn’t fix for these guys,” says a source who worked closely with top executives earlier this decade. “They felt like things were bad and getting worse, but I’m not sure they had the bandwidth to figure out how to fix it. Now, very few of those people are still heads of the companies.”

Sound Scan stats

More record executives now seem to understand that their problems are structural: The Internet appears to be the most consequential technological shift for the business of selling music since the 1920s, when phonograph records replaced sheet music as the industry’s profit center. “We have to collectively understand that times have changed,” says Lyor Cohen, CEO of Warner Music Group USA. In June, Warner announced a deal with the Web site Lala.com that will allow consumers to stream much of its catalog for free, in hopes that they will then pay for downloads. It’s the latest of recent major-label moves that would have been unthinkable a few years back:

  • In May, one of the four majors, EMI, began allowing the iTunes Music Store to sell its catalog without the copy protection that labels have insisted upon for years.
  • When YouTube started showing music videos without permission, all four of the labels made licensing deals instead of suing for copyright violations.
  • To the dismay of some artists and managers, labels are insisting on deals for many artists in which the companies get a portion of touring, merchandising, product sponsorships and other non-recorded-music sources of income.

So who killed the record industry as we knew it? “The record companies have created this situation themselves,” says Simon Wright, CEO of Virgin Entertainment Group, which operates Virgin Megastores. While there are factors outside of the labels’ control — from the rise of the Internet to the popularity of video games and DVDs — many in the industry see the last seven years as a series of botched opportunities. And among the biggest, they say, was the labels’ failure to address online piracy at the beginning by making peace with the first file-sharing service, Napster. “They left billions and billions of dollars on the table by suing Napster — that was the moment that the labels killed themselves,” says Jeff Kwatinetz, CEO of management company the Firm. “The record business had an unbelievable opportunity there. They were all using the same service. It was as if everybody was listening to the same radio station. Then Napster shut down, and all those 30 or 40 million people went to other [file-sharing services].”

It all could have been different: Seven years ago, the music industry’s top executives gathered for secret talks with Napster CEO Hank Barry. At a July 15th, 2000, meeting, the execs — including the CEO of Universal’s parent company, Edgar Bronfman Jr.; Sony Corp. head Nobuyuki Idei; and Bertelsmann chief Thomas Middelhof — sat in a hotel in Sun Valley, Idaho, with Barry and told him that they wanted to strike licensing deals with Napster. “Mr. Idei started the meeting,” recalls Barry, now a director in the law firm Howard Rice. “He was talking about how Napster was something the customers wanted.”

The idea was to let Napster’s 38 million users keep downloading for a monthly subscription fee — roughly $10 — with revenues split between the service and the labels. But ultimately, despite a public offer of $1 billion from Napster, the companies never reached a settlement. “The record companies needed to jump off a cliff, and they couldn’t bring themselves to jump,” says Hilary Rosen, who was then CEO of the Recording Industry Association of America. “A lot of people say, ‘The labels were dinosaurs and idiots, and what was the matter with them?’ But they had retailers telling them, ‘You better not sell anything online cheaper than in a store,’ and they had artists saying, ‘Don’t screw up my Wal-Mart sales.’ ” Adds Jim Guerinot, who manages Nine Inch Nails and Gwen Stefani, “Innovation meant cannibalizing their core business.”

Even worse, the record companies waited almost two years after Napster’s July 2nd, 2001, shutdown before licensing a user-friendly legal alternative to unauthorized file-sharing services: Apple’s iTunes Music Store, which launched in the spring of 2003. Before that, labels started their own subscription services: PressPlay, which initially offered only Sony, Universal and EMI music, and MusicNet, which had only EMI, Warner and BMG music. The services failed. They were expensive, allowed little or no CD burning and didn’t work with many MP3 players then on the market.

Rosen and others see that 2001-03 period as disastrous for the business. “That’s when we lost the users,” Rosen says. “Peer-to-peer took hold. That’s when we went from music having real value in people’s minds to music having no economic value, just emotional value.”

In the fall of 2003, the RIAA filed its first copyright-infringement lawsuits against file sharers. They’ve since sued more than 20,000 music fans. The RIAA maintains that the lawsuits are meant to spread the word that unauthorized downloading can have consequences. “It isn’t being done on a punitive basis,” says RIAA CEO Mitch Bainwol. But file-sharing isn’t going away — there was a 4.4 percent increase in the number of peer-to-peer users in 2006, with about a billion tracks downloaded illegally per month, according to research group BigChampagne.

Despite the industry’s woes, people are listening to at least as much music as ever. Consumers have bought more than 100 million iPods since their November 2001 introduction, and the touring business is thriving, earning a record $437 million last year. And according to research organization NPD Group, listenership to recorded music — whether from CDs, downloads, video games, satellite radio, terrestrial radio, online streams or other sources — has increased since 2002. The problem the business faces is how to turn that interest into money. “How is it that the people that make the product of music are going bankrupt, while the use of the product is skyrocketing?” asks the Firm’s Kwatinetz. “The model is wrong.”

Kwatinetz sees other, leaner kinds of companies — from management firms like his own, which now doubles as a record label, to outsiders such as Starbucks — stepping in. Paul McCartney recently abandoned his longtime relationship with EMI Records to sign with Starbucks’ fledgling Hear Music. Video-game giant Electronic Arts also started a label, exploiting the promotional value of its games, and the newly revived CBS Records will sell music featured in CBS TV shows.

Licensing music to video games, movies, TV shows and online subscription services is becoming an increasing source of revenue.”We expect to be a brand licensing organization,” says Cohen of Warner, which in May started a new division, Den of Thieves, devoted to producing TV shows and other video content from its music properties. And the record companies are looking to increase their takes in the booming music publishing business, which collects songwriting royalties from radio play and other sources. The performance-rights organization ASCAP reported a record $785 million in revenue in 2006, a five percent increase from 2005. Revenues are up “across the board,” according to Martin Bandier, CEO of Sony/ATV Music Publishing, which controls the Beatles’ publishing. “Music publishing will become a more important part of the business,” he says. “If I worked for a record company, I’d be pulling my hair out. The recorded-music business is in total confusion, looking for a way out.”

Nearly every corner of the record industry is feeling the pain. “A great American sector has been damaged enormously,” says the RIAA’s Bainwol, who blames piracy, “from songwriters to backup musicians to people who work at labels. The number of bands signed to labels has been compromised in a pretty severe fashion, roughly a third.”

Times are hard for record-company employees. “People feel threatened,” says Rosen. “Their friends are getting laid off left and right.” Adam Shore, general manager of the then-Atlantic Records-affiliated Vice Records, told Rolling Stone in January that his colleagues are having an “existential crisis.” “We have great records, but we’re less sure than ever that people are going to buy them,” he says. “There’s a sense around here of losing faith.”

Additional reporting by Steve Knopper and Nicole Frehsée

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podcast: Pro Audio Matrix

2007 Recap At Namm

Ken Kessy and Bill Evans bring you coverage of some of the notable highlights from the booths of NAMM 2007 including DigiDesign’s D-show profile, Audio-Technica’s Artist series drum mics, Sony’s PCMD-1 portable recorder, and Westone/Gennum’s SD1 earpiece.

This is a little more on mics from audio-technica but a great piece for drums.

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podcast: Pro Audio Matrix

First Encounter with A Iphone in a Club

i was happy to notice one of my friends with a iphone in the club so i had my camera and i typed in my info. i didn’t have time to blur out my number so please try not calling me.

im also giving you preview of how the iphone loads up webpages and i will tell you now. on the edge network you might as well just stay on the phone because the internet is pointless. over 10 mins to get one page to load and it never loaded.

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podcast: Pro Audio Matrix

Links Of Pro Audio Manufacture sites From A to C Vol. 1

Dale Pro Audio Was kind enough to collect this alphbetcal list of pro audio links. He has them all going down a row but that takes up a lot of page so i spread them out for you like a viral matrix links.

360 Systems | AAC | Aardvark | Active Light | ADC | AEA | AiRR Support | Akai | AKG Acoustics | Alesis | Allen & Heath | Allen Products | Altec Lansing | Ambient | Anchor | Antares | Antari | Anthony DeMaria Labs | Anvil / Calzone Cases | Apex | Aphex | Apogee | Apple | Applied Magic | Architectural Acoustics | Armstrong | ART | Ashly | Astatic | ATI | Atlas / Soundolier | Audio Control | Audio Developments | Audio Ease | Audio Technica | Audio Toys | Audix | Auralex | Australian Monitor | Avalon | Aviom | Axia | Azden | Bag End | BBE | Beachtek | Behringer | Bellari | Benchmark | BenQ | Beyerdynamic | Bias Software | Blue Microphones | Blue Sky | Bogen | Bose | Brainstorm | Brauner | Bryco | Bryston | BSS | C-Audio | CAD Microphones | Calzone Cases | Canare Cable | Carver | Carillon | CDK | Cedar | Clear-Com | Clear-One | Clock Audio | Cloud | CM Labs | Coleman Audio | Coles | Community | Comrex | Comtek | Condre | Conex | Cooper Sound | Countryman | Crane Song|

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podcast: Pro Audio Matrix

Adding virtual instruments in Stienberg Cubase

I have to be honest with my readers i have never used cubase besides droping music from someones computer using cubase.
i found some videos on youtube via Apple Pro Audio website and thought my readers would like to view it.

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podcast: Pro Audio Matrix

Im offically supporting the dofollow movement

dofollw logo i think this is a great concept and i was just thinking why don’t blogs link back from comments. well now they do and im one of them. When ever you leave a comment with a link back to your site Technorati and google and other search engines recognize it now that the nofollow tag is eliminated by the wordpress dofollow plugin.

Keep the linking strong.

David Airey Image from David Airey

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podcast: Pro Audio Matrix

Jus Blaze Showing You How To Make Beats

P.S. If your not on Firefox you might not see the video in the post. get your free firefox browser and expeience this post to the fullest right from the post. no clicking off the sight to view the video or audio.

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podcast: Pro Audio Matrix