Let's say you're a new AMQP company that wants to sell an AMQP broker. You produce a core product that's your basic AMQP engine. You then produce an Enterprise version
RabbitMQ is a complete and highly reliable Enterprise Messaging system. The RabbitMQ client libraries and broker daemon can be used together to create an AMQP network, or used individually to bring the benefits of RabbitMQ to established networks.
presentation to the technical management and architects at a Very Large Web Property on messaging systems, AKA Message-Oriented Middleware, AKA Enterprise Services Bus, etc
All existing messaging solutions (WebSphereMQ, JMS, ...) use proprietary protocols. This is not a problem within a single organization. But between organizations, standard protocols are needed. Therefore, the B2B world uses protocols such as AS2, RNIF (RosettaNet) or good old (S)FTP(S).