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Cozi: Service-As-Marketing

Sometimes the best way to punch through is to build something useful.

Today John Cook is reporting on Cozi’s service agreements with Hasbro, General Mills and Parents.com. Visitors to these partners co-branded sites will be able to use Cozi to plan and organize their schedules. This is a great example of the kind of Service-as-Marketing approach Nike and others are taking that I described in an earlier post about Developer Marketing. If you want to punch through the DVR force field, create (or license) a useful service and embed your brand in it. Nice work shout outs to Robbie, Tim Tiscornio and the rest of the Cozi team.

User:cornelius: CrowdFluence

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