RockYou, the maker of applications such as SuperWall and Likeness that ride on top of social networks, has raised $35 million in a round of venture funding led by DCM. We confirmed with a company spokesperson that previous investors Partech, Lightspeed and Sequoia participated in the round. San Mateo, Calif.-based RockYou had previously raised $10 million-$15 million, she said, though she declined to confirm a specific amount.
The $35 million likely brings RockYou’s valuation under fellow widget maker Slide’s, which was $550 million in its last $50 million round from two private equity funds. It’s also less than a reported $50 million-$70 million on a $400 million valuation that RockYou was supposedly seeking. An insider spun this difference in valuation with Slide as a positive thing, though, telling us it would make RockYou a more digestible acquisition target.
Competition is fierce between the companies; in our experience it’s impossible to interview RockYou CEO Lance Tokuda without him carrying on about Slide. Though some of his points seem valid — Slide execs have admitted some of their products and features were inspired by competing with RockYou. However, Slide has CEO Max Levchin’s impeccable PayPal pedigree, whereas RockYou’s founding was tied up in a lawsuit claiming that Tokuda and cofounder Jia Shen stole the idea from their former employer, Iconix (it was settled out of court).
RockYou says it has 87.5 million monthly uniques and 2.7 billion page views across its network. It’s impressive reach, but along with that comes impressive infrastructure costs. The company’s justification for the new funding isn’t terribly specific — it said it wants to hire, expand advertising and publisher offerings, and add more applications (BTW Slide apparently said it’s done adding new Facebook applications). In terms of anticipating and fine-tuning what it’s audience wants from its products, I’d give RockYou the upper hand, but making money may take a different skill set. The plan is “building brand awareness and loyalty” by tapping into engaged young users.

Max Levchin, well known for being a co-founder of both Paypal and Slide, as well as for imitating Tom Cruise on “The GigaOM Show,” has just become the first person to get on the cover of magazine Portfolio. The magazine’s editors recently threw a little dinner for him, James Hong (co-founder of HotorNot) and Linda Avey (co-founder of 23andMe), all of whom are featured in this month’s cover story, “Brilliant Then and Now.”
I was seated next to Linda Avey at dinner, and she and I got into a conversation about Internet 1.0 and how things were during the go-go 1990s. She told me she had worked for Chemdex, a chemicals-focused B2B exchange, that I once wrote about for Forbes.com. (I loved this company, mostly because deep down I am a chemistry geek.) Ironically enough, Chemdex was co-founded by David Perry and Jon Callaghan, who happens to be a partner at True Ventures and sits on the board of the parent company of this blog. Small world, ain’t it?
My conversation with Avery then moved to the growing incidence of heart disease among South Asians. Long story short: Above and beyond diet and lifestyle, there is a gene at work, and Avey wants to work with Apollo Hospitals in India to conduct a study aimed at finding out what that gene is. Of course, there are others who are thinking along those lines, including those who helped fix my problems and get me home. So if any of my readers have contacts with Apollo execs and want to help out, please get in touch with me.
23andMe, based in Mountain View, Calif is backed by Google and NEA and is looking to better understand the genetic data that they collect as part of the DNA testing kits they sell. Of course, at $1,000 a test, it’s too expensive to collect large volumes of data; they need to lower the price to what is essentially an iPod-like price point, say $199 for a test that can be given as a casual gift. This would help the company increase its database and find more patterns in the collected genetic codes, which they could perhaps then offer up to big drug companies for research.
Hopefully I will talk more about this when I visit 23andMe later this summer and learn about their plans. Anyway back to my headline: I couldn’t really come up with one that tied it all together.
Have a great weekend, everyone!

Updated: Slide, the San Francisco-based widget company has joined a very special list of web companies that have been banned by the Republic of Turkey for (according to Slide blog) what the local government calls “harboring pictures and articles that are considered to be insulting to Ataturk,” founder of the republic. It is not clear what are those articles and photos that are insulting
Slide spokeswoman tells us that they have been in touch with the Turkish Government and are trying to resolve this situation, but hasn’t received any response.
Slide isn’t the only company that has been blocked by Turkey. Automattic’s Wordpress.com is also blocked by Turkey. Several countries including Pakistan, China and UAE have blocked or are blocking popular Web services such as YouTube, Facebook and MySpace.

The credit crunch may not have fazed tech startups much, but the recent turmoil in the global financial markets is worrying. Whether it’s eBay paying $4.1 billion for Skype in 2005 or, more recently, Microsoft deciding Facebook is worth $15 billion, the tail wagging the dog on outlandish valuations of Web 2.0 companies are corporate buyers and investors.
Unlike the venture-fueled overvaluations that led to the dot-com crash, misplaced corporate optimism shouldn’t lead to a nuclear winter for tech, but if M&A dries up, VCs will likely be quick to cut funding for me-too sites that can’t find buyers.
Venture investment hasn’t been too crazy of late, but investors set valuations by looking at what people have paid for similar companies or how IPOs have fared. When VMWare gets a $31 billion market cap or Citrix pays 500 times revenue for XenSource, for example, virtualization valuations go through the roof. But if startups need VCs need to put in more cash, that valuation needs to keep rising. If not, it’s called a down round — and nobody likes those. That’s why one of the worst things to do as a startup is to raise VC money at too high of a valuation.
But in today’s world, corporate buyers and investors are resetting the crazy meter on valuations. First off, corporate buyers and investors generally don’t shell out for a business unless it makes some sort of strategic sense to its executives. That strategic element automatically takes it out of the realm of pure financial consideration.
In the case of Microsoft assigning a $15 billion valuation to Facebook based on its $240 million investment, part of the allure was to get a stake in the social network for the value it may eventually bring to the company. Ballmer and Co. don’t care about recouping their Facebook investment in the public market, all they care about is getting a relationship with one of the fastest-growing Internet startups and a say in how (and with whom) it grows its advertising business.
Not only can strategic importance drive valuation through the roof, if those lofty expectations don’t hold true, corporate buyers aren’t punished by their inattention to reason. For an example of what happens when a corporate buyer overvalues something and later admits it, look no further than eBay.
When eBay said it would pay up to $4.1 billion for Skype, folks looked at the supposed benefits of eBay offering a “click-to-call” service to seal auctions and scoffed, but judging from eBay’s stock price, investors were ambivalent about the deal. Although eBay’s stock opened down 1.5 percent on Sept. 12, 2005, the morning it announced its deal with Skype, it ended that day with a nearly 1 percent rise.
On Oct. 1 of last year, eBay wrote down $1.43 billion of the value associated with the Skype deal, essentially admitting that it overpaid — yet its shares closed up 1.6 percent. Corporate buyers can encourage bubbles by paying too much, but can generally weather the pop.
But for video startups who raised money based upon the valuations set by Google when it bought YouTube for $1.6 billion, or the open-source startups out there checking out MySQL’s eye popping $1 billion price tag on what’s reported to be about $50 million in 2006 sales, the party may be dragging to an end. Slide’s recent $550 million valuation set by private equity funds notwithstanding, free-spending strategic buyers are showing signs of coming to their senses, so valuations may be coming down.
It might not be as bad as a bursting bubble, but everyone hates to see a party come to an end.

Slow and steady wins the race. Given the VC industry’s penchant for hockey-stick growth charts, it’s far from their slogan, but when it comes to a slow annual growth in funding data, it’s a welcome sign. The PricewaterhouseCoopers/National Venture Capital Association MoneyTree data is out for 2007, and the $29.41 billion invested in companies is the highest level since 2001, when VCs plowed $40.62 billion into businesses.
What they don’t say in the release is that before this, 2006 was the highest level since 2001 — and before that, 2005. Venture investing has risen almost steadily since the incredible drop seen between 2000 and 2001, when the $105.11 billion that went into startups fell by 60 percent.
This is pretty good news for people worried about the next technology bubble. It’s not to say that technology companies big and small won’t be affected by the current weakness in the economy, but venture investment doesn’t have as far to fall. Sure, there are what seems to be a hundred new startups popping up, but most of these haven’t raised $25 million in Series A like some of the telecom copycat deals of the late 90s.
Some quick math with dollars invested and the number of deals shows that the average deal size today is about $7.7 million compared with $13.3 million in 2000. That points to more reasonable amounts getting put into deals and given the smaller amounts put on the line, investors are likely anticipating a more reasonable M&A exit while still hoping for the home run IPO.
Those exits should become clear in the next year or two. Last year 1,168 firms received later stage funding, or 31 percent of the total number of deals. The year before, 1,006, or 28 percent of total deals, scored late-stage funding. Typically those firms are about a year or two away from an exit, and since many are becoming pessimistic about technology IPOs in 2008, it will be worth watching to see how many of those companies get picked up in M&A deals.


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A few days ago I had breakfast with Peter Levinsohn, President of Fox Interactive Media, days after Rupert Murdoch made a $5 billion bid for Dow Jones. We chatted about a variety of topics, but most of them were off the record. One bit I got on the record was about MySpace/FIM’s acquisition strategy.
Levinsohn, who has spent nearly 20 years at various News Corp. business groups, said that the company wasn’t backing off from making acquisitions, but was looking to make small acquisitions - ones that filled out holes and helped with monetization better. (Of course this was before the $250 million rumored-but-not-confirmed-by-FIM deal to buy Photobucket.)
Looks like he was serious. FIM is rumored to have acquired Flektor, a slide show widget creator. TechCrunch reports that the price is in the $10-to-$20 million range. Fox Interactive spokeswoman declined to comment on the deal.
The deal is seen as an additive to the company’s rumored PhotoBucket purchase, which is yet to close according to our sources. While the Photobucket deal is about reuniting users with their data (after all the two most popular actions on myspace are photo-viewing and message writing), the Flektor deal is about helping those users better utilize their own data.
Flektor tools can help MySpace compete on an even footing with the likes of Slide and RockYou, both offering around 150 million slide show views a day. The acquisition, if true, is yet another proof that widget (and other start-ups) need to diversify their user bases, because sooner or later MySpace is going to end-up compete with them. This is the way of the large companies, and it is not unusual. What is strange is that start-ups ignore this fact of life - putting their destiny in other people’s hands.
Think this way - if a company trying to do an IPO gets 50% of its revenues from one customers, even the bravest investor runs away from that deal. Why should it be any different for start-ups who are basically hawking traffic and eyeball stats? Funnily enough people have been ignoring what Fox executives have been saying for a while now.
This situation is not going to change anytime soon. For first four years MySpace ended up giving up on its data to third parties, thereby boosting valuations of those third parties. Having had to spend a rumored $250 million to buy back that data, MySpace is not going to make the same mistake again.
Flektor’s competitors have hopefully learned this lesson. Rock You co-founder Jia Shen says now only 40% of their slide shows are served on MySpace, followed by Bebo and Friendster. “Our share of MySpace traffic as a function of percentage has been going down,” says Shen, who points out that while it is easy for MySpace to move into the widget space, it remains to be seen what they can do.
Slide founder Max Levchin says as “a third party developer we add a ton of value to the networks,” who sees his company as (social) network neutral. Slide is beginning to see gains on other networks indicating that it is not a MySpace-only widget play anymore. “We are happy to be growing in as many networks as possible, so reliance on any one is a bad idea.”