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When the going gets tough, the tough get going. Times are now tougher. Which makes most people head home. The half-hearted entrepreneurs, the wannabes who thought it was going to be easy, the folks with connections to VCs who could get a $5m Series A for a copycat app. Who will be left? The gritty entrepreneur of the old school who knows that it is really, really tough to build a great company. At ReadWriteWeb we celebrate these gritty entrepreneurs and in a series kicking off today we will be writing about them - and for them.

Who Qualifies to be a Web 2.0 Gritty Entrepreneur?

In a word - profit. We are looking for companies that have some Web 2.0 characteristics. But we can be loose in that criteria. We are not looking for a "pure" Web 2.0 characteristics. Whatever works, works. But something that is using online technology to disrupt an existing market, maybe using SaaS, user generated content, social media, whatever works in the Web 2.0 bag of tricks.

But we do want to write about companies that have crossed the most important threshold, the one where cash flows from the business and not from investors. So, as we don't believe in overnight sensations, the company was probably founded before 2004. We want to hear from the CEO, who maybe the original founder or somebody who took over when the original business had failed.

We want to hear about massive skepticism, huge mistakes, changes of tactics and even of strategy, near death experiences, all the usual tales of derring-do.

The company can be bootstrapped, or funded by angels, friends and family or VC. No matter where the financing came from, the entrepreneur can now say to them a) no more dilution, and b) thanks for your help, enjoy the ride.

We are launching this series later today with a profile of Jigsaw and their Founder CEO, Jim Fowler. Our earlier profile of Zoho (Part 1 and Part 2) fits the bill too.

We will also give unsolicited advice to these gritty entrepreneurs about the Great Credit Crisis (we're hoping you help us out in the comments on this).

We Want Names

If you know any gritty entrepreneurs, or you are one yourself, we want to hear from you. Send us an email or leave a comment below.

Obligatory cat pic: pasma

UPDATE: Gritty Entrepreneurs: Jigsaw, a Profitable Web 2.0 Venture; the first post in this series

Discuss

Forbes has once again released its list of America’s richest people and, not surprisingly, Bill Gates topped the list with an estimated wealth of about $57 billion. But Gates isn’t alone as the only technology titan on the country’s list of the richest people. On the list again this year is Gates’ old partner Paul Allen, Sergey and Larry from Google, and Steve Jobs. New to the list is Facebook founder Mark Zuckerberg, who sneaked in ahead of EMC’s Richard Egan and VC Vinod Khosla.

The Richest People in Tech

1. Bill Gates (Microsoft), $57 billion
3. Larry Ellison (Oracle), $27 billion
11. Michael Dell (Dell), $17.3 billion
12. Paul Allen (Microsoft), $16 billion
13. Sergey Brin (Google), $15.9 billion
14. Larry Page (Google), $15.8 billion
15. Steve Ballmer (Microsoft), $15 billion
33. Jeff Bezos (Amazon), $8.7 billion
47. Rupert Murdoch (News Corp.), $6.8 billion
54. Pierre Omidyar (eBay), $6.3 billion
59. Eric Schmidt (Google), $5.9 billion
61. Steve Jobs (Apple), $5.7 billion
84. Gordon Moore (Intel), $4.4 billion
84. John Sall (SAS Institute), $4.4 billion
91. David Sun (Kingston Technology), $4 billion
91. John Tu, (Kingston Technology), $4 billion
105. Richard Shulze (Best Buy), $3.5 billion
144. Ray Dolby (Dolby), $2.9 billion
161. Mark Cuban (Broadcast.com), $2.6 billion
246. Irwin Jacobs (Qualcomm), $1.9 billion
246. Omid Kordestani (Google), $1.9 billion
262. Henry Samueli (Broadcom), $1.8 billion
281. David Filo (Yahoo), $1.7 billion
321. Amar Bose (Bose), $1.5 billion
321. Todd Wagner (Broadcast.com), $1.5 billion
321. Mark Zuckerberg (Facebook), $1.5 billion
355. Richard Egan (EMC), $1.4 billion
355. Vinod Khosla (Sun Microsystems), $1.4 billion
355. Theodore Waitt (Gateway), $1.4 billion

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The aim of this site is to help others wanting to increasing the uptake and use of e-learning, web 2.0 and elearning within their organisations.