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CAPTCHA’s Can Be Useful, Don’tcha Know
To some, a web site like Craigslist asking you to verify that you are indeed a human by retyping distorted, nonsensical words is irritating. But the next time you do it, you could be helping to fill in some historical blanks.
NPR ran a story yesterday on Luis von Ahn, assistant professor of computer science at Carnegie Mellon University and one of the guys who helped develop the CAPTCHA technology. The short version: Efforts to digitize (really) old books and newspapers were being hampered by faded ink that confounded OCR software. The solution von Ahn came up with was to use the words that the software couldn’t recognize and insert them into these so-called reCAPTCHAs and use the power of human brains to decipher them. CAPTCHAs serve up two words, one is the security word, the other goes toward the book digitization effort. It sounded interesting, so I called von Ahn to find out more.
Here’s how it works. The New York Times is working to digitize all of its issues starting way back in 1851. It starts by scanning every single page as an image. That’s where reCAPTCHA comes in. It runs two optical character recognition (OCR) programs to turn all of those images of pages into text. Different OCR programs tend to make different mistakes. When the two programs disagree on a word, that word is plucked out and distributed among CAPTCHA security programs spread out across 45,000 web sites like Craigslist and TicketMaster.
Human beings then look at the words as part of the CAPTCHA security measure and do the deciphering by retyping what they think the mangled word is. Depending on the word, as little as two or three people agreeing on what it is is enough to figure it out. The word is then sent back to the New York Times to be reinserted into the text version of the image.
Initially, this project was part of Carnegie Mellon, but von Ahn said that they are spinning out reCAPTCHA as its own company. While The New York Times is paying to use the service, reCAPTCHA is also doing work free of charge for the Internet Archive’s project to digitize every book published before 1980.
But von Ahn is looking beyond just re-typing words as security measures. He says that his team has tried using images and having people type what they see. The problem, von Ahn says, is that people don’t spell very well, so even though the image is of a “cat” people could spell “kat” and not answer the question correctly. ReCAPTCHA is also expanding into audio, and using the audio version of CAPTCHAs to have people listen to and decipher words from garbled old recordings or closed captioning transcriptions.
The idea of taking a necessary evil like spam prevention and turning it into something useful is a good one. Who knew selling my old digital camera on Craigslist was actually an act of historical preservation?
Ticket Scalpers Seatwave Take $25 Million Series C
European ticket resellers Seatwave have taken $25 million Series C in a round led by Fidelity Ventures that included Atlas Venture, Mangrove Capital Partners and Adinvest. Total funding for Seatwave to date is $36 million.
London based Seatwave, like StubHub (acquired by eBay for $310 million) and TicketsNow (acquired by Ticketmaster for $265 million) resells tickets to major events. The company was founded in 2006 by Joe Cohen, formerly with Ticketmaster and Match.com.
According to PEHub, the European market hasn’t had a strong online reselling presence, particularly compared to the United States.
Scalping tickets (reselling tickets) is not the easiest market to be in, with the practice frowned upon by many, and often illegal as well. The resale of football (soccer) tickets is illegal in the United Kingdom unless the resale is authorized by the organizer of the match, such as an under an agreement Seatwave competitor Viagogo has.
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TicketMaster Buys Online Scalper TicketsNow For $265 Million
Just in time for the Super Bowl and ahead of IAC’s breakup, Ticketmaster has struck a deal to acquire online ticket scalper TicketsNow for $265 million. This follows eBay’s acquisition of StubHub for $310 million last year. TicketsNow is the second-largest online ticket scalper after StubHub, having sold $200 million worth of tickets in 2006. Sources tell us Ticketmaster first looked at RazorGator for about the same price, but that deal fell through during due diligence. Once they took a look at the books, they passed. The $265 million paid for TicketsNow, we are told by another knowledgeable industry source, is 35 times EBITDA and about 5X revenues (of $60 million).
Many of the tickets that scalpers, er, brokers, sell on these secondary marketplaces are initially purchased from the Ticketmasters of the world. So the markup is a missed opportunity for Ticketmaster, whose own TicketExchange has shown lackluster performance.
The TicketsNow deal shows how hot the secondary event ticket market is becoming, and Ticketmaster’s entry will likely help legitimize the sector (see our previous coverage on some of the problems with the industry).
The WSJ, which broke the story, reports (subscription required):
Ticketmaster President and Chief Executive Sean Moriarty said the company plans to share revenue from its new division with clients that own venues or promote events, although he said details on how the money would be distributed aren’t final. He said the move highlights a shift in the way ticket resellers are perceived, both by the public and by concert-industry participants. Where resellers once were viewed as shady scalpers, now, thanks largely to the Internet, they are becoming more respectable.“Clients who five years ago were not willing to allow a ticket to be resold now want a piece of it,” Mr. Moriarty said. The size of the secondary ticket market is hard to judge, but estimates range from $2.5 billion to $5 billion a year in the U.S.
That’s a nice growth market for a business that is about to be spun off as its own stock.
According to comScore, TicketsNow had 1.5 million unique visitors in December, about the same it did a year ago, while StubHub attracted 3.4 million and has been growing nicely under eBay’s wing (although it took a major hit in November).
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Scoop: TicketMaster Pours $13.3 Million Into iLike
In about an hour, we hear, iLike and TicketMaster will announce a strategic agreement that includes a $13.3 million investment in iLike for 25% of the company.
That puts the value of iLike at a whopping $53.2 million. The company launched less than two months ago, on October 25.
We love the iLike service, which provides an excellent iTunes plugin that constantly analyzes what music you listen to and recommends new stuff. But what I don’t want to see is a “buy tickets” button next to each artist, effectively turning iTunes into a billboard. It’s not clear that’s what the companies intend to do, though. All they are saying now is that the agreement will “enable iLike to extend its reach while enabling Ticketmaster to engage consumers with deeply-integrated music and event discovery services intended to drive ticket sales.”
Previous investors in iLike include Khosla Ventures and Bob Pittman.
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