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CTIA: The Trailer
I’m getting ready to hit Sin City for next week’s CTIA Wireless show, from April 1-3, so for those of you not planning to attend — or who will attend but plan to gamble away your expense money — here’s your cheat sheet for the show.
Sure, everyone will be hoping for an announcement about the $3 billion Sprint/Cable/Clearwire joint venture that Om has dubbed the U.S. Rescue WiMax Act, and pondering both the valuation of and chances for Motorola’s handset business, but there will be a few trends to keep an eye out for as well.
Speech recognition and voice navigation on the mobile phone will be hot topics, with news expected out of vendors both big and small. An early indicator is voice mail-to-text provider SpinVox’s $100 million financing round. Look for other startups to launch similar services at the show, and for new search features and products from existing market players.
You won’t be able to walk down the aisle without running into someone offering a better way to watch, stream or create content on a mobile phone. While I’m skeptical about mobile video in the U.S., plenty of companies are still beating that drum. And with mobile content travel its two ugly stepsisters, advertising and digital rights management. There will be plenty of plays there.
All that content needs bandwidth, and the equipment vendors will be out in force with their WiMax and LTE equipment. Brace yourself for impressive upload and downlink demos as well as new service offerings such as television over a WiMax network.
In the meantime, now that the 700 MHz spectrum auction has ended and Verizon has laid out its plans, people are sure to be debating the benefits of open networks.
And finally, a 2008 wireless show wouldn’t be complete without plenty of femtocell demos and the much-anticipated launch of an Android-based phone. I, along with hundreds of other journalists, will be there, hoping to score the next big scoop. So if you see me, feel free to say hello and gently point me in the right direction.
Yahoo’s Baby Steps to Phone 2.0
Champions of a more open Internet could take a small bit of cheer from Yahoo’s plans, unveiled today, to open up its mobile platform to third-party developers. But the lack of a service-provider partner to endorse the idea is one clear sign that chief Yahoo Jerry Yang and all the other exclamation-pointers have a long way to go before they can expect to have a major impact on the growing market of the mobile web.
To be sure, plans like Yahoo’s Go or Google’s Android, which aim to bring the power of the open Internet to your handheld device, seem a preferable future than locked-in services like Verizon’s VCast. But without a service-provider partner to watch its back, Yahoo (YHOO) seems unable to answer a big looming question for open-Internet apps accessed via a cellular phone: How fast will the app perform, and how much will it cost to download the data?
Here at CES this year, there’s evidence of a trend toward more single-purpose devices or agreements (like Sony’s Skype/PSP deal, which has BT as the phone power behind it) that are complete with the service necessary to deliver the goods.
On the video side, LG has an interesting plan to give existing broadcasters a mobile outlet, just another one of the competing methods arising to bring TV to places you never thought possible. But like Yahoo’s ideas, such plans don’t mean a whole lot unless the service providers play along.
Since we weren’t able to view the Yang speech live here at CES (long bus lines and the absence of transporter technology kept us from getting from the Sands to the LVCC in time), we weren’t able to question Yahoo folks afterwards about service-provider buy-in for Go 3.0. But there’s plenty of time ahead for answers.
Paul Kapustka, former managing editor for GigaOM, now has his own blog at Sidecut Reports.
Is Facebook Beacon a Privacy Nightmare?
Mark Zuckerberg & Co. stood up in front of the advertising community in New York today and unveiled Facebook Ads, an ad system that allows companies to use the Facebook social graph and to develop highly targeted ads. Large brands such as Coca-Cola (KO), Sony Pictures (SNE) and Verizon (VZ) have signed on for this effort. Part of the engine powering this new ad system is called Beacon, which takes data from 44 web destinations and mashes it up with Facebook’s internal information to help build more focused advertising messages.
While it seems to be a clever idea, a quick review reveals that Beacon might turn out to be a privacy hairball for the company.
The 44 sites that have partnered with Facebook include everyone from Kongregate, LiveJournal, NYTimes (NYT), Sony Online, Blockbuster (BBI), Bluefly.com, STA Travel, The Knot, TripAdvisor, Travel Ticker, TypePad, viagogo, Vox, Yelp, WeddingChannel.com and Zappos.com.
These partner sites put a little a piece of Facebook javascript on their web site and certain information, cleverly (and innocuously) labeled as a user alert, is sent to Facebook. For instance, Fandago users can publish information about the movies they saw. It all seems like a clever idea because it lets Facebook triangulate your likes and dislikes even more, and deliver more focused ads.
Facebook Beacon provides advanced privacy controls so Facebook users can decide whether to distribute specific actions from participating sites with their friends.
Reading that line prompted the following questions, which I put to Facebook:
- Can consumers opt out of this?
- If yes, does their data get erased?
- Will the sites for example, Fandango, stop sending all personal and any kind of information to Facebook once the user opts out?
- Why didn’t they make this an opt-in feature, instead of being an opt-out feature?
Their PR spokesperson emailed me this response:
Users can opt-out of Beacon on a per-site basis. They can opt-out for each action, or they can opt-out to never have an affiliated site send stories to Facebook. For instance, a user that buys The Notebook from Blockbuster can stop a story from being published about it, or she can opt-out of having Blockbuster publish any actions she takes on the Blockbuster site.
The response doesn’t seem to answer my questions and basically makes it seem like users have control over this data, when in reality, this is a privacy disaster waiting to happen. The javascript on the Fandango site pops up a little screen which asks if you want to publish the information on Facebook. If you say no, your friends won’t see the information, but apparently Facebook still receives it. This means that if you are a Facebook member, Facebook will know what you are doing on each of their partner sites. And there is no way for you to opt out of that. Or is there? I asked Facebook to clarify and I am still waiting for them to write back.
As for the rest of their announcement, while long and elaborate, it doesn’t contain any information we haven’t already seen. MySpace (NWS) has been doing brand specific-pages for a while now, in addition to using other targeting techniques.
