I’m getting ready to hit Sin City for next week’s CTIA Wireless show, from April 1-3, so for those of you not planning to attend — or who will attend but plan to gamble away your expense money — here’s your cheat sheet for the show.
Sure, everyone will be hoping for an announcement about the $3 billion Sprint/Cable/Clearwire joint venture that Om has dubbed the U.S. Rescue WiMax Act, and pondering both the valuation of and chances for Motorola’s handset business, but there will be a few trends to keep an eye out for as well.
Speech recognition and voice navigation on the mobile phone will be hot topics, with news expected out of vendors both big and small. An early indicator is voice mail-to-text provider SpinVox’s $100 million financing round. Look for other startups to launch similar services at the show, and for new search features and products from existing market players.
You won’t be able to walk down the aisle without running into someone offering a better way to watch, stream or create content on a mobile phone. While I’m skeptical about mobile video in the U.S., plenty of companies are still beating that drum. And with mobile content travel its two ugly stepsisters, advertising and digital rights management. There will be plenty of plays there.
All that content needs bandwidth, and the equipment vendors will be out in force with their WiMax and LTE equipment. Brace yourself for impressive upload and downlink demos as well as new service offerings such as television over a WiMax network.
In the meantime, now that the 700 MHz spectrum auction has ended and Verizon has laid out its plans, people are sure to be debating the benefits of open networks.
And finally, a 2008 wireless show wouldn’t be complete without plenty of femtocell demos and the much-anticipated launch of an Android-based phone. I, along with hundreds of other journalists, will be there, hoping to score the next big scoop. So if you see me, feel free to say hello and gently point me in the right direction.

The Wall Street Journal has been reporting on Google’s mobile phone efforts and how it is beginning to draw some interest from carriers, especially in the United States. Sprint (S) and Verizon (VZ) are in talks with Google (GOOG), according to the Journal, and an announcement by the company is expected sometime in November. Here is what I have been able to gather from my sources:
The increased interest on the part of mobile carriers is summed up best by Hamid Akhavan, CEO of T-Mobile International and CTO of Deutsche Telecom (DT). In a chat with Russell Reynolds Associates he said:
These companies have recognized that it is not an easy game to penetrate the wireless market without the help of the operators, which has led to collaborative relationships…The biggest challenge is to adapt our market perspective and business model to one based on partnerships, content and applications. Historically, wireless carriers had a relatively simple business model — end-to-end voice service — with correspondingly simple billing. That is no longer the case.
Carriers are grappling with this question, and this business model conflict is something that needs to be resolved quickly by Google. Akhavan points out…
When AT&T and Apple partner on the iPhone or T-Mobile partners with Google on mobile advertising, these new arrangements force the question: “Who pays whom and when?” Billing, payment and content management for broadcast, advertising, search and music all are significantly different. Carriers are having to develop new business models that are compatible with the changing business models of the other key players in the ecosystem. The business models have to be as interoperable as the technologies.
After talking extensively to the mobile industry insiders, I believe Google Mobile OS is going to become part of the new mobile ecosystem. More on that later tonight, once I get a chance to sit and write.
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