Candy Crush Saga – A Global Success Story

Candy Crush Saga has quickly become one of the world’s biggest success stories with 273 million players playing it monthly – it has generated billions of dollars for King, the company behind it.

Players advance through levels to assist Tiffi in her mission of fixing up the Candy Kingdom. Each level incorporates peak and valley difficulty pacing for maximum engagement without overburdening players.

How to Play

Candy Crush Saga has quickly become one of the most beloved casual puzzle games on mobile devices, capturing audiences around the globe with its addictive gameplay and fun visuals. Players swap pieces in order to form horizontal or vertical chains of at least three of one color which disappear when created – prompting other candy above to move downward and fill any open spots left behind by this chain formation. In addition, Candy Crush Saga provides players with power-ups which help them beat levels.

The game is designed to be easy for newcomers but challenging for veterans alike, starting out by simply earning points in an agreed number of moves before more complex objectives such as clearing all jelly from the board come into play later levels. While players can enjoy playing alone, social connectivity makes the experience much more fun – connecting via Facebook allows players to compete against either their friends or random users on leaderboards for top spots!

Candy Crush Saga is both user-friendly and highly addictive, as evidenced by many people reporting having lost hours of sleep and personal time playing it. To maximize gameplay experience and reduce losses caused by playing Candy Crush Saga it’s wise to make use of all five free lives sparingly while carefully scanning the board for possible matches before using your five lives up.

Players can speed up the process of earning extra lives by manipulating a phone’s clock. To use this tactic, just change your date settings on your device so it is one day ahead of the actual time, no need for root or jailbreaking!


Candy Crush Saga features a game board filled with candy of various colors that must be swapped together to form sets of three or more candies of the same hue, either horizontally or vertically aligned, to form sets of matching three or more candies of a similar hue. Each level contains obstacles (known as blockers) which must be overcome to reach its objective, while matches of four or more candies generate unique power-up candies with stronger board-clearing abilities.

Players collect rewards as they progress through each level, such as extra moves, chocolate squares, and boosters. Furthermore, real money purchases allow for additional power-ups and items in-game – as well as “Candy Bombs” that destroy surrounding candies when activated and “Lollipop Hammers” that clear an entire row of candies – making this game great fun on both a computer or tablet device!

Candy Crush Saga is one of the world’s most beloved mobile games, played by over 273 million monthly active users worldwide. Since its introduction, two sequels – Candy Crush Soda Saga and Candy Crush Jelly Saga – and various King titles with similar freemium models have followed its lead.

Though popular, its gameplay can be difficult for novice players to master. Planning is essential as each level only permits a set number of moves; any remaining will be lost at the end if objectives aren’t fulfilled. Therefore, planning each move carefully with an aim towards quickly eliminating as many jellies as possible is recommended to prevent losing precious moves at the end.


This game’s graphics are simple but appealing and colorful. The gameplay is straightforward yet increasingly difficult as levels become harder and more challenging. Furthermore, power-ups and boosters add excitement and strategy to this thrilling adventure game.

Candy Crush Saga has quickly become a global phenomenon, inspiring numerous copycat games but still reigning supreme in mobile gaming. To keep players engaged with this addictive title, developers regularly release new levels and updates; even making its debut appearance on television with its very own game show dedicated to Candy Crush!

This game can be found in over 200 countries worldwide, which allows its creators to expand their brand and generate revenue through in-app purchases, advertisements and special promotions. Furthermore, its massive success has inspired several spin-off titles and merchandise offerings.

One key reason behind Candy Crush Saga’s immense popularity is its easy and intuitive user interface. Unlike more complex mobile games, Candy Crush Saga’s user-friendly gameplay means players can pick it up and learn it within moments – complete levels in just seconds on any device such as smartphones and tablets!

King is a leading mobile game company and their Candy Crush Saga franchise has generated millions in revenue for the company through advertising revenue, in-app purchases and promotions – becoming one of the most beloved mobile titles ever created with captivating visuals and addictive gameplay that have attracted wide audiences – earning a Guinness World Record as Most Downloaded Game in a Single Month!


Candy Crush is not your typical computer game; instead it is an extremely high resolution mobile phone game that has taken the world by storm. Over 10 Million downloads were reported for December 2012 alone on Apple’s App Store alone! After teaming up with Facebook to add social elements such as game maps and achievements bragging, its popularity skyrocketed; people eagerly eager to ask friends what level they had reached and compete against them!

King has capitalized on the overwhelming success of Candy Crush by releasing other similar titles like Candy Crush Soda Saga and Candy Crush Jelly Saga, both of which have seen phenomenal user engagement and revenue generation; Riccardo Zacconi, CEO of King, recently declared them among their most successful launches ever in four years.

As Tetris and Bejeweled did in the 1980s, these types of games have quickly become staples on mobile devices today. Highly addictive, these types of games utilize classic marketing tactics such as social features (sharing information with others and recruiting more players to sign up), in-app purchases for extra moves/lives as well as marketing through ads to keep players hooked for hours on end.

Candy Crush’s success has made it both an industry sensation and an inspiration to other mobile developers, inspiring numerous imitators such as Rovio’s Angry Birds and Supercell’s Clash of Clans to emulate its formula and emulate Candy Crush in terms of gameplay. Such games employ simple yet engaging and addictive mechanics that contribute to their popularity; something Candy Crush likely will continue doing long into its life as an immensely popular mobile game.


Candy Crush Saga is one of the world’s most addictive video games, and its developer King has made billions in in-app purchases thanks to players’ addiction. Candy Crush Saga incorporates aspects from all eight core drives of Octalysis into its gameplay to deliver an experience players find difficult to resist.

To keep players coming back, the game offers rewards that give a sense of progress toward their goals. For instance, during the first 35 levels, players receive one to three free charms that they can use on any level – this Free Lunch (Game Technique #24) gives the sense that players are getting bonuses for their hard work!

Players progressing through the game will also unlock boosters that help them conquer harder levels. These boosters, known as Virtual Goods (Game Technique #8), give a sense of ownership to players as they beat increasingly difficult levels – giving a sense of satisfaction when accomplishing such an endeavor. Keeping players feeling excited, game developers also add new episodes.

Another way that the game encourages players to keep playing is through challenging friends and other players. Completing challenges earns you boosters; sometimes these challenges could even come from people outside your social group; sometimes it might even come from random online users!

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