Instagram, acquired by Meta (now Facebook) in 2012, is an image and video-sharing application.
The platform specializes in sharing visual content. With an extremely user-friendly app that anyone can use to document life around them, anyone can use this platform to document and share life around them.
Once you launch the app, it will ask you whether to sign in using Facebook or create an entirely new account.
Post at the Right Time
Finding the optimal times and days to post on Instagram is critical for increasing engagement and growth, although the optimal posting window may differ depending on factors like region, industry and audience.
On weekdays, engagement peaks during morning commute and lunch hours before slightly declining on Friday afternoon before rebounding again by 5 p.m. Weekends tend to see increased Instagram activity between 10 am and 2 pm – two time slots that tend to have high engagement levels on Instagram.
As part of creating a new post, you have the option of including a caption which appears below your media. This is an ideal place for including hashtags and mentions (e.g. @username), as well as locations tags if applicable. Hashtags provide an effective way of categorizing posts to meet users’ interests more easily while adding location tags can allow your post to show up when someone searches for images from that region.
Studies and shared data can serve as a great starting point, but you should always keep in mind the habits and behaviors of your audience when setting post times for your business. You should experiment to determine what works best.
In addition, if your audience spans multiple regions, it’s important to account for time zone differences when choosing a posting time. As Instagram prioritizes posts with high engagement shortly after publishing them, using an Instagram scheduling tool will ensure your content reaches them at its optimal moment – no matter where they live. It will also help avoid delays due to unexpected circumstances that might otherwise delay or falter its delivery.
Don’t Overdo It
Instagram has quickly become one of the world’s most beloved photo and video-sharing applications due to its easy filters that enhance smartphone photos quickly. Instagram is also used widely by e-commerce businesses, influencers, celebrities and media influencers – as well as competing closely against TikTok owned by Meta (formerly Facebook).
If you want to grow your Instagram audience, hashtags are key in increasing engagement. Users use them to discover posts; however, too much use of them could turn people off. Try keeping your hashtags short and straightforward instead of overusing long and complicated ones.
Instagram allows users to post images and videos as well as captions and clickable links, create multiple accounts (public, private or shared with select friends), edit posts with various filters and tag other users; you can even make and view stories (10-60 second videos that appear vertically on Instagram).
Instagram should not become an obsession and adult users must set limits for themselves and set usage limits accordingly. Instagram offers its Family Center feature which enables parents to monitor who their 13-17-year-old kids follow and follow back, get notifications when other users report other users, set usage limits by day or time period and view privacy, messaging and sensitive content settings for their kids.
If you find that you’re spending too much time on Instagram, try to identify why. Perhaps it’s because you are bored, lonely or procrastinating? Once identified, find alternative ways of spending your time such as exercising, reading books or calling friends and family.
Don’t Repeat Your Theme
To keep your Instagram feed looking cohesive, it’s essential not to overuse one theme too often. Doing so will only serve to create boredom for viewers while confusing potential followers. Instead, try incorporating different aspects of the same theme into each new post and rotating them frequently so as not to become monotonous.
Instagram was among the first smartphone applications to tap into the creative, image-rich online lives of young people. Available free to download through app stores, Instagram is now an integral part of many teens and older users’ phones.
Once a user creates an Instagram account, they can share photos and videos with their followers using its filter options – this makes sharing photos and videos both easy and fun! Instagram boasts over 200 million users worldwide – it rivals social media platforms such as Twitter and Facebook while still offering something different.
Apart from your main feed, other features on the app can help you connect with your followers more effectively. The Discover tab, for instance, curates content based on your interests while simultaneously showing posts from accounts you follow chronologically – an excellent way to discover new material and engage with it!
To connect more closely with your followers, Instagram Stories are an effective way to engage. Visible to anyone who follows you, these short videos allow you to showcase your brand or event while giving followers more insight into who you are. Use fun filters and backgrounds that capture viewers’ attention – or add text, emojis or links back to websites or other social media channels! To make the Stories even more captivating.
Don’t Post Too Much
Finding the ideal posting frequency on Instagram requires finding a balance between engaging your audience and overwhelming them. Too many posts in a short amount of time may annoy followers and cause them to stop following your account altogether. If you’re new to the platform, start posting once or twice weekly until your frequency gradually increases over time. Alternatively, ask followers which content types they prefer so you can tailor your posting schedule based on this feedback.
If you post too frequently, you run the risk of overwhelming your followers and degrading the quality of your content. Instagram favors posts that provide high-quality experiences to users while penalizing those that seem spammy or redundant; for example if you upload several photos from one event within minutes they will each only be displayed to fewer users due to Instagram’s algorithm as being duplicate content. Instead try sharing one or two of your best images from each event regularly through stories or slideshow posts.
Instagram’s algorithm is constantly shifting, making it important to remain current on what resonates with your followers. Utilizing a scheduling tool like Sprinklr to identify optimal posting times for your audience can help create a content strategy that yields results and once found you can focus on creating engaging creatives to increase brand engagement with followers.
Space Out Your Images
Instagram allows for various image sizes, but the ideal post size for maximum readability and caption space is squares measuring 320 pixels wide. If your photo exceeds this, Instagram will crop it into an ideal square format automatically.
Selecting an image size appropriate to your post can ensure that your image appears polished and professional, as well as ensure that all your followers can view all its contents without being distracted by black borders on its edges.
Consistency and image dimensions are integral parts of Instagram success, especially when it comes to your profile picture – which will be the first impression for other Instagram users. Take some time and ensure it has high-quality images in addition to being the appropriate size; this will boost credibility and visual appeal of your account.
One way to stand out on Instagram is by being distinct and creating “scroll-stopping” photos. These unique or out-of-the-box shots could include anything from an unusual angle on a commonly found object to hilarious facial expressions; all will encourage followers to engage with your post and return for more! Creating these types of posts will keep them coming back for more!
To create unique Instagram photos, try an app like Pine Tools Split Image on desktop and Planoly (iOS and Android). Both apps enable users to split images into multiple tiles for Instagram feed posts and Stories posts, and offer grid planning features so that each post aligns perfectly with existing Instagram content.