Pinterest is a visual search engine that allows users to save and organize pins onto virtual “boards”. Boards may be private for only the user or shared publicly with others.
As with most social media platforms, Pinterest utilizes an algorithm that determines which Pins appear in both home feed and search results. Therefore, optimizing content in order to increase visibility on Pinterest is crucial in order for businesses to remain visible online.
How to use Pinterest
Pinterest, as the seventh most popular social media platform in the US, can provide businesses with an invaluable asset for meeting their marketing goals. Serving as an image search engine that displays results tailored to specific user interests, Pinterest is an effective way to reach new audiences and drive traffic back to websites. But to make the most of Pinterest, businesses must understand its terminology and functionality – Pins, boards, Lens and tagging are among many terms associated with it.
To create a Pin, uploading photos directly from your computer or using one of the available tools will do. Next, add details and links for what it represents on its respective websites before saving to a board – sharing will have similar results; but to make it visible for other Pinterest users it should be saved under an appropriate board first.
Keep in mind that Pinterest users are looking for ideas and inspiration, not products. Therefore, your Pins should contain a strong call-to-action and link back to your website without necessarily linking directly to product pages. Also remember that Pinterest should not be used for posting sales offers or discount codes; rather focus on creating informative pins such as tutorials or DIY guides instead.
When starting to use Pinterest for business, it’s essential that you create a business account. This will enable you to take advantage of analytics and tools designed to expand your following and engagement, while setting SMART goals such as growing followers or increasing website traffic.
Start by crafting an attractive profile that represents your brand. Pinterest’s “About You” section limits profiles to 160 characters; use this space wisely! Additionally, include images or videos to further animate your profile and help potential customers visualize your products or services. Plus, assign it a category which increases its visibility!
Create a Pinterest account
To create a new Pinterest account, click the “Sign up” button on the homepage of the site and provide your email address and password. Next you’ll be asked to choose five areas of interest which will enable Pinterest to curate a home feed tailored specifically for you. After creating your home feed you can browse ideas or search Pins by topic while the browser version also lets you download their app that allows saving Pins as well as sharing them with others.
For creating a business profile on Pinterest, log into your personal account and select “Convert to Business”. After doing this, you can add information about your company – making sure your username matches up with its name as well as adding details. It would also be beneficial if your description included a website link so users can more easily discover your products and services.
Alongside pins and videos, you can also upload promotional branded videos that promote your company and its products. This is an engaging way of connecting with audiences while driving long-term traffic back to your website. In addition, group boards allow for collaboration. In order to access them, however, an invite must first be extended from their owner before being added as a collaborator on one. You may archive boards so it will no longer appear on your profile page.
Customize your profile further by uploading a cover photo, choosing an appropriate category for your content and editing the privacy settings. Furthermore, you can change both your account name and email address; additionally you can select notification and other settings, as well as turn two-factor authentication on or off.
When creating a Pinterest for business account, it is necessary to include a link back to your website in order to gain better analytics and access Pinterest’s ads platform. Furthermore, you may claim your website on Pinterest in order to receive a verified badge and special features.
Pinterest can be the ideal social media tool to enhance your marketing strategies, with over 200 million active users providing businesses an excellent opportunity to promote their brands and products while simultaneously improving SEO efforts and driving long-term traffic to their websites.
Pin images from websites
Pinterest is an image-based social media platform that enables users to keep visual bookmarks of websites they want to revisit or share with others. When saving a Pin, it automatically links back to its source site; furthermore, you can add a description for better understanding what its contents entails.
Use of high-quality images is key when posting to Pinterest. When selecting pictures to pin, ensure they are clear, well-composed, and represent your brand aesthetic. Portrait shots tend to perform best within the Pinterest app while vertical images get more clickthroughs than their horizontal counterparts.
When creating a pin, try including keywords or phrases related to your business and products in its caption. This will allow users to easily locate your content when searching Pinterest for relevant terms.
Pins with descriptions drive more clickthroughs than those without, so taking the time to write one can boost clickthrough rates significantly. Furthermore, adding a call-to-action to the description can further engage viewers – particularly useful when posting fashion, DIY and beauty related content like how-to steps or before/after photos.
Categorizing your boards so that the content can be more easily found is also recommended; adding labels can do this. Doing this helps organize the information more meaningful for your audience while improving SEO as a result.
One way to optimize your content is by posting it to a group board. With such large followings, your pin will reach many new viewers; it is wise to only save content to groups that pertain directly to your niche market.
To ensure that your Pins reach an appropriate audience, it’s essential that they’re posted at appropriate times. Pins posted during midday are more likely to get clicked than ones posted after or before that period.
Create boards
An organized collection of Pinterest boards can make planning, scheduling and publishing Pins easier, as well as helping build an engaged following of followers who are interested in your brand and products. When creating boards that tell a story for your target audience to enjoy viewing your Pins it is key that these tell a tale so choose two boards you enjoy and assess how they have been organized and what story is being told with them.
Boards should be organized around topics or themes, with keywords in both titles and descriptions to make your boards searchable by users. Since many people use Pinterest as a search engine, including keywords in your board titles can help make sure it appears when relevant searches take place on Pinterest; for instance “Fall Favorites” might not appear as prominently when someone looks up pumpkin recipes than one with similar keyword such as “Best Fall Dessert Recipes.”
If you own a business, creating boards that focus on customers and products is the key to increasing engagement with your audience. For instance, beauty companies could benefit from creating boards devoted to how-to use products as it will drive visitors directly to their website. Customer testimonial boards also can serve to engage your target market while showing what your company stands for.
Establishing a new board is easy! Simply click on the downward-pointing arrow next to any suggested boards, or use the top menu “Create a board” option. In the new board dialog box, give it a name, select whether or not it will be private, add collaborators to it, and choose its cover photo.
Cover images on Pinterest boards are key for drawing attention to pinned items, so using vibrant, warm colors with simple designs that read well on mobile devices should be used as a rule of thumb. Furthermore, adding some text may increase discoverability; additionally it’s helpful if there is an obvious call-to-action such as “Learn More” or “Shop Now”.
